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Welcome to Harry Forbes Blog!
Google and Android – What’s the Impact for Manufacturers?
In a widely rumored mobility announcement this week, Google introduced Android, an open source software platform for mobile phone handsets that will be managed through the new Open Handset Alliance (OHA) consortium.  Google’s initial gifts to Android include a Linux-based operating system, a browser, personal productivity applications, and access to its payment system.  The announcement forecasts that the first consumer handsets using the technology will become available in the latter half of 2008.  How will the Android technology impact manufacturers?

Google wants to catalyze the formation of a huge business ecosystem around the Android platform, similar to the way such an ecosystem developed around Microsoft’s personal computer operating systems during the late 1980s.  Why this strategy?  From a technical perspective, Google is now a supercomputer company that runs ultra-popular web applications and supports itself through embedded advertising.  Google’s web search, YouTube, Maps, Gmail, Blogger, and Google Earth are its most popular applications.  Google’s strategy is to extend this business model to the new Android mobile handset platform, recognizing that the handset will always have different performance attributes than the desktop/laptop.  In order to extend their ad business effectively, handsets must have (and Google must create) a reference software platform for the industry that offers low-cost entry to independent software vendors (ISVs).

The present handset market already includes operating systems like Symbian, Palm, and Windows Mobile.  But in today’s market the mobile carriers dictate hardware and software choices and customizations.  They do this in order to reduce their own support costs and enable a low-cost business model for the vast consumer segment.  As carriers embrace Android, ISVs will be able to address market niches, rather than trying to sell products to companies the size of Vodaphone, AT&T, or T-Mobile.  What’s in it for the carriers?  A share of a new and potentially valuable advertising revenue stream, plus access for their customers to compelling applications from Google and others.  These applications could drive rapid revenue growth from new services as well.  Unlike the Apple iPhone, Android is a hardware-independent strategy, and it doesn’t treat the carrier like a “dumb pipe”.

What Android will do in the short term is form the battle lines around the handset as an application platform.  In-plant mobility applications using mobile computers have benefited from the standardized Windows Mobile platform that has emerged during the past few years.  The Windows market share in handsets, by contrast, remains miniscule.  Manufacturing companies (and their ISVs) who want to extend their mobile applications from mobile computers to handsets now find themselves confronted with greater uncertainty about their preferred platform for the mid-term future.  This will make planning even more difficult, because during the same period of time carriers will be deploying new wireless broadband capabilities based on either WiMAX or enhanced 3G technologies.  Enterprise users don’t benefit much from platform wars, and it now appears that handset applications will be such a war zone for the next 3-5 years at least.
Honeywell and Hand Held Products, Inc.
While speaking at a conference early this month, Roger Fradin, President and CEO of Honeywell’s $11B Automation and Control Solutions (ACS) unit, told investors to expect several more Honeywell acquisitions during 2007.  Two weeks later Honeywell announced an agreement to acquire Hand Held Products (HHP), a maker of AutoID and data collection equipment.  Hand Held Products will become part of the Security Group within Honeywell ACS.

Hand Held’s best known product is the Dolphin line of hardened mobile computers, which feature a branded high performance image scanning technology.  Since there has been so much hoopla over wireless in the process automation business this year, and since Honeywell’s OneWireless solution involves handheld computing and data capture, ARC wondered if these events were related.  We spoke with executives from both Honeywell ACS and Hand Held Products this week to learn more.

Process manufacturers are keen to improve the visibility of plant operations outside the control room, and automated data capture using mobile computing platforms are one means to that end.  ARC reported on end user plans earlier this year in our March 2007 report entitled “Best Practices for In-Plant Visibility in Process Manufacturing”.  But while process plants are eager to capture additional and more accurate field information, ARC has never seen Dolphin computers in these applications.  Instead, end users ARC has interviewed have used equipment from several of HHP’s larger competitors.  These companies have gone to the trouble and expense of qualifying some of their models for use in hazardous environments, which allowed them to be used for these applications.  We wondered if Dolphin products would do the same, and would Honeywell OneWireless solutions be using them in the future?

The short answer from Honeywell was no.  While they are open and eager to explore opportunities to work together, Honeywell is not planning any product changes that will impact HHP’s current business operations.  HHP serves very different markets than Honeywell Process Solutions.  HHP’s strongest verticals are retail, delivery, warehousing, and distribution.  What attracted Honeywell ACS to Hand Held Products (besides sustained double digit growth in the AutoID market) was a cultural match.  The firms share a common focus on long-term relationships with their end user customers. 

From the view of Honeywell Process Solutions, priority is on the applications.  CTO Dan Sheflin explained that process manufacturers need to assure consistent use of best practices and high repeatability in their process operations.  This provides huge bottom-line benefits and avoids the big risks that can result from abnormal situations.  While automated data capture from the field is an important part of this, the particular computing platform is not.

So in the short term, Honeywell’s response indicates that their OneWireless program was not a factor in this acquisition.  In the longer term, there are possible benefits.  Honeywell praised the Adaptus imaging technology of HHP, and noted that imaging was HHP’s technological market differentiator.  Honeywell believes that such imaging will be a benefit for process field operations eventually. 

In the longer term, the HHP acquisition adds new technologies to the portfolio of Honeywell ACS.  What is unique about Honeywell’s present organization is that their ACS business unit encompasses not only process automation but building automation, security and fire, sensing and now automated data capture.  Furthermore, Honeywell coordinates its technology strategies across all of these ACS businesses.  Not to say that all technology development is done in common, or that the coordination is optimized.  It is not, as Honeywell admits.  But that collaboration on technology takes place within a single business unit at Honeywell, in contrast to its major competitors.  The acquisition of Hand Held Products will bring new perspectives to this organization.  At the very least, there will be seats at the table for HHP developers immersed in imaging technology and in rugged mobile computing.  And HHP may have more company as Honeywell continues to pursue acquisition opportunities in 2007.
Harry Forbes

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