Presenting ARC's Digital Plant of the Future Forum
Optimize Asset Lifecycle Performance through Better Asset Information Management
October 13-15, 2008 - Houston, Texas
ARC's Asset Lifecycle Management Forum Focuses on the “Virtual Asset”
ARC's Asset Lifecycle Management (ALM) Forum began with a keynote presentation from ARC Vice President Sid Snitkin that answered the questions, "What is asset information, what makes it good, what is asset information management (AIM), and what is AIM excellence worth?"
In ARC’s definition, asset information answers any reasonable question, about any asset, from any stakeholder in the asset lifecycle management program in a way that suits their needs and helps them execute their ALM tasks. Asset information falls into several categories, with the two primary groupings of reference data and activity records. Asset information is the “Virtual Asset” in the trinity of physical, human, and information assets that make up a real operating facility. In addition, the Virtual Asset is just as important as the physical equipment since humans need it to understand, analyze, and improve the facility.
Asset information is created, used, and cared for by various groups throughout the asset lifecycle. The value of a specific piece of information to an individual depends upon what they need for their role in the lifecycle and this leads to information quality problems when those responsible for creating information do not use it in their jobs. Asset information reaches a level of excellence only when everyone agrees that it is complete, accurate, consistent, accessible, and timely.
AIM excellence provides rapid operational readiness, where plant startup happens flawlessly, and efficient, effective plant operation and upgrades. AIM excellence can quickly pay for itself. According to a NIST study, AIM excellence can provide a 1.3 percent savings in installed cost. According to the same study, during operations the payback is 2.8 percent of the value of total assets. A 30 percent improvement in maintenance efficiency can also be attributed to AIM excellence.
Dow Looks into the Eye of the ALM Storm Jerry Gipson of The Dow Chemical Company was next on the agenda. In addition to being one of the biggest chemical companies in the world, Dow is also one of the biggest EPCs in the world. But how does Dow prepare for the challenges that a large-scale chemical manufacturer faces? Jerry used the analogy of preparing for an impending storm. It could be a physical storm as we saw in Houston not too long ago, or it could be the recent tumult in financial markets or the everyday challenges faced in plant design and construction. Safety is also critical to Dow, which has a safety culture that has successfully and steadily driven down incidents such as injury, illness, and accidents over the past several years.
Dow has a build and modify facility work process for its projects that asks the central question, “Are we designing for what we want to accomplish with this asset?” One key way that Dow determines this is to drive more collaboration and more shared intent through AIM excellence. Dow also ensures that engineering data supports ALM, and Jerry acknowledged that the FIATECH organization is bringing the company together and is driving a shared understanding and associated shared outcomes. According to Jerry, “If we look at the aftermath of the storm, we can see its exposed flaws. What can we do to execute the next time to avoid some of these flaws?” To Dow, ALM is delivery of sustainability.
Petro-Canada Uses AIM to Drive Rapid Operational Readiness in the Canadian Oil Sands Jim Simpson of Petro-Canada discussed how his company is developing business processes and systems that will be used in the new Fort Hills oil sands project. Fort Hills is an integrated mining project and is a world scale open pit mine. They use a large bitumen extraction plant to separate bitumen from sand and produce 140 thousand barrels per day of synthetic crude. With a staff of 2,000 in the far north, a lack of local resources, and high turnover, the overall demographics mean that the staff for Petro-Canada will be increasingly younger and less experienced. The tough operating conditions including extreme low temperatures and abrasive oil sands add to the operating challenges.
Accordingly, Petro-Canada needs to establish key strategies and develop and state their end state targets. The company also had to develop a risk-managed plan to reach their goal, which meant implementing simplified and standardized processes. They needed to automate as much as possible and make that automation scalable, repeatable, and shorten the learning curve. This means developing processes and systems in advance of the business need. These processes and systems are developed in four phases, starting with the basics and adding on more complexities over time. Good asset information management is a key goal, and is recognized as a priority early in the program.

Jim’s advice to EPCs was to keep delivering accurate information. There is still a lot of work to do on the part of the owner operator after the information is received. Early delivery of selected information to the owner operator can reduce risk and shorten time to startup. Owner operators will always need to transform, supplement, structure, and deliver information to meet their specific requirements for safe reliable operation. In many cases, the effort to do this is not well understood and vastly underestimated.
First Panel Discussion: Answering the Big Questions The first panel discussion of the morning was moderated by Ric Jackson, Director of FIATECH. Jim Humphries of Fluor, Jerry Gipson of Dow, Craig Llewellyn of Emerson Process Management, Scott Hillman of Honeywell, and Blair Wheeler of AspenTech all sat on the panel. The overarching discussion revolved around the questions of what the vision of ALM should be, what are the benefits and challenges and what is needed to attain that vision. Jim Humphries noted that most people are using stage gate processes such as Front End Loading (FEL 1, 2, and 3), but there is no clear definition of the information flow across those stages. What is the IT infrastructure? How do you go about building it into a standard process? Stage gate processes are facilitated by a set of integrated tools that are built for purpose. There are many generic tools, but they are not optimized for the needs of capital project execution. Owner Operators (O/Os), EPCs, and suppliers need a common view of what those stage gate processes are and can then develop common processes and tools.

Second Panel Discussion: Identifying an AIM Vision for Operations and Maintenance The next panel discussion explored the key AIM challenges that need to be addressed to ensure optimal performance during plant operations. Panelists included John Cusimano of Siemens Energy and Automation, Tom Hannigan of Zachry, Magnus Pousette of ABB Reliability Services, Jim Simpson of Petro Canada, Ian Gordon of Silcar, and Pradeep Nair of IBM Tivoli. Sid Snitkin served as moderator.

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Who Should Attend
The Houston 2008 Forum is a must-attend event for:
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CEOs, COOs, and Presidents
- CIOs, CTOs, Directors, and Managers of IT
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VPs, Directors, and Managers of Engineering
- VPs, Directors, Managers of Maintenance and Reliability
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VPs, Directors, and Managers of Operations
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VPs, Directors, and Managers of Supply Chain
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VPs, Directors, and Managers of Manufacturing
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Plant Managers and Supervisors responsible for Operations and Maintenance
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Project Managers, Procurement Managers
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IT Team Leaders in areas related to AIM
- Leaders of industry and standards efforts related to AIM
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Agenda
Following is the schedule for the Forum.
Monday, October 13
Tuesday, October 14
| 7:00 AM |
Registration and Continental Breakfast |
| 7:00 AM |
AT&T Breakfast |
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Asset Information Management (AIM): The Foundation for Optimizing Asset Performance |
| 8:30 AM |
AIM Excellence: What Is It? What Is It Worth?
Sid Snitkin, ARC Advisory Group |
| 8:50 AM |
The Value of AIM Excellence: An Owner/Operator Perspective Jerry Gipson, Dow Chemical Jim Simpson, Petro-Canada |
| 9:30 AM |
AIM Excellence in Capital Projects (Panel Discussion) Jerry Gipson, Dow Chemical Richard Jackson, FIATECH James Humphries, Fluor Craig Llewellyn, Emerson Process Management Scott Hillman, Honeywell Process Solutions Blair Wheeler, AspenTech |
| 10:30 AM |
Break |
| 11:00 AM |
AIM Excellence in Operations and Maintenance (Panel Discussion) Jim Simpson, Petro-Canada Tom Hannigan, Zachry Industrial Services Magnus Pousette, ABB Reliability Services John Cusimano, Siemens Energy & Automation Pradeep Nair, IBM Tivoli Ian Gordon, Silcar |
| 12:00 PM |
Lunch |
| 12:00 PM |
Emerson Process Management Lunch (Media, Partners, EPCs, and O/Os Only) |
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Track 1: Design and Build: AIM for the Bullseye in All Your Capital Projects |
Track 2: Maintain and Improve: AIM for Optimal Reliability, Availability and Safety |
| 1:30 PM |
What Is Needed? What Is Reality? Russ Novak, ARC Advisory Group |
What Is Needed? What Is Reality? Wil Chin, ARC Advisory Group |
| 2:00 PM |
Strategies for Meeting Your Operational Readiness Goals (Panel Discussion) Cliff Pederson, Suncor (Retired) Peter Staines, Bechtel Patrick Holcomb, Intergraph Rob Glasier, AVEVA Ian Smith, Bentley Systems Paul Gray, NRX |
Strategies for Role-Friendly, On-Demand Access to Asset Information (Panel Discussion) Marty King, Chevron Wael Al-Hashash, Equate Petrochemical Augie DiGiovanni, Emerson Process Donald Frieden, Wonderware Mobile Daniel Miller, AT&T Mobility Harrell Waldrop, AssetPoint |
| 3:00 PM |
Break |
Break |
| 3:30 PM |
Leveraging Process and 3D Models Across the Asset Lifecycle
Kevyn Renner, Chevron Tom Fiske, ARC Advisory Group
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Using AIM to Drive Evergreen, Ever-Better Maintenance Strategies Kevin Bauman, Dow Chemical Joe Nichols, Meridium Greg Toomey, SKF |
| 4:30 PM |
The Role of Design and Scan-based 3D Models (Panel Discussion) Kevyn Renner, Chevron
Larry Lynch, Shaw Group Eric Hoffman, Quantapoint
Costantino Lanza, INOVx Solutions Robert Axtman, Dassault Systems Brian Ahern, Trimble |
Integrating Real-time Asset Information into Your AIM Strategy (Panel Discussion) Dave Brown, Bechtel Wolfgang Morr, NAMUR Eddie Habibi, PAS Mike Brown, Matrikon George Buckbee, ExperTune |
| 5:30 PM |
AVEVA Cocktail Reception |
Wednesday, October 15
| 7:00 AM |
Registration and Continental Breakfast |
| 7:00 AM |
AspenTech Breakfast |
| Incorporating AIM in Operations and IT Strategies |
| 8:30 AM |
AIM for the CIO and IT: What Is Needed? What Is Today's Reality? Bob Mick, ARC Advisory Group |
| 9:00 AM |
The Best AIM IT Strategy for Owner/Operators (Panel Discussion) Russ Dickinson, Dow Chemical HaJo Lockermann, SAP Andy Binsley, Oracle Sam Youness, Microsoft Brian Sallade, BlueCielo David Parry, McLaren Software |
| 10:00 AM |
Break |
| 10:30 AM |
The Impact of Strategic Partnerships on AIM (Panel Discussion)
Mike Brooks, Chevron Eric Cosman, Dow Chemical Eric Van Gemeren, Flowserve Ben Keizers, Endress + Hauser Chet Mroz, Wireless Fibre Systems |
| 11:15 AM |
AIM Strategies for Optimizing Plant Operations (Panel Discussion) Cathy Culpepper, Ineos Nova Bayport Asish Shah, Fluor Bob Fernandez, Invensys Process Systems Charles Rieb, AspenTech Don Hart, Pavilion Technologies, a Rockwell Automation Company |
| 12:00 PM |
Lessons Learned, Key Takeaways, and a Call for Action Sid Snitkin, ARC Advisory Group |
| 12:30 PM |
Forum Ends with Boxed Lunch.
ISA Expo Shuttle Departs (Sponsored by Emerson Process Management). Return service at 5:30 PM. Reservation requested (call 781-471-1123). Expo registration fee is free for members, $25 for non-members. Additional fees for technical sessions for all.
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| 1:00 PM |
Benchmarking Consortium & Customer Advisory Board Meeting | |
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Executive Speakers and Panel Participants
The following executives are among those who will present or participate in a panel discussion at this Forum.
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Wael Al-Hashash Senior Reliability Engineer, EQUATE Petrochemical Wael has over 14 years of experience in the petrochemical field. He currently works in PE Packaging at the PP plant and EG plant. Wael also works as an SME for IntelaTrac and ODR. He previously worked for three years as a Maintenance Engineer with the PIC plant.
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Kevin Bauman MaintenanceNEXT Partner Project Manager, Dow Chemical Kevin is a member of Dow's Global Maintenance Technology Center and Project Manager for the MaintenanceNEXT Project, Dow's next generation of Maintenance and Reliability Information Management Tools. He has 29 years of chemical industry experience in maintenance engineering, maintenance management, and reliability engineering.
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David Brown Engineering Specialist, Bechtel
David has 38 years of experience in the process control business. At Bechtel, he is a member of the CAT team as a FOUNDATION Fieldbus (FF) consultant in the OG&C business group. Prior to joining Bechtel, David spent 37 years with Emerson Process Management where his responsibilities included design engineering for developing process control equipment, field support on process control issues, and supporting ISA and IEC committees for safety system, environmental, and instrumentation installation.
He has 14 years of FF experience, both in design and field.
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Mike Brooks Venture Executive, Chevron Technology Ventures
Mike has more than 25 years of experience in chemical plant operations management, refinery planning and scheduling, distributed control and instrumentation project implementation, advanced control application development, as well as development of process information management systems and graphical user interface products. Mike focuses on software architecture technologies to support operational activities for all Chevron refineries and the company's supply chain.
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Eric Cosman Engineering Solutions Architect, Dow Chemical
Eric’s responsibilities include system architecture definition and design, technology management and integration planning for manufacturing systems globally. He has held positions with Dow in both Canada and the US, with assignments in Process Engineering, Process Systems Software Development, Telecommunications, Automation Architecture and Consulting. Eric represents Dow on various standards committees and industry focus groups.
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Cathy Culpepper Site Manager, INEOS NOVA
Cathy has been with Nova Chemicals for 12 years working in the styrenics organization. She currently is the Site Manager at the INEOS NOVA Bayport styrene plant and is primarily responsible for improving plant performance and the operating model. Cathy has spent the majority of her career in the manufacturing arena in various operations roles at Dow Chemical and Nova Chemicals.
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Russ Dickinson System Architect, Dow Chemical TRuss has over 33 years of experience in automation, information systems, and manufacturing at Dow. He is currently the global System Architect for Manufacturing and Engineering at Dow and has led various architecture development and information systems strategic planning efforts as well as managing a number of large global projects. Most recent activities have centered on the implementation of Dow’s next generation maintenance and reliability management system.
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Jerry Gipson Director Engineering Solutions Technology Center, Dow Chemical The Tech Center has global responsibility in Dow for the development, improvement, and effective application of competitive, leveraged technologies in the areas of process automation, process engineering, process safety, design engineering, and construction management. Jerry has worked in a number of functional and business alignments during his 28-year career at Dow. Among his external activities in support of industry and market collaboration, Jerry speaks at a number of venues, and is Vice-Chair of the Board of Directors of FIATECH, a consortium dedicated to the development and deployment of fully integrated and automated technologies which deliver the highest business value throughout the lifecycle of all types of capital projects.
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James Humphries Vice President Performance Technology & Siting Support, Fluor
Jim is responsible for the Performance Technology & Siting Support unit of the Global Services group at Fluor. His team provides consulting and technical services to start new facilities and for step change performance improvement initiatives. The scope of these improvements varies from lean manufacturing, purchasing, and materials management to quality, maintenance, plant reliability, engineering, and human performance.
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Richard Jackson Director, FIATECH Richard is the Director of FIATECH, a not-for-profit consortium focused on developing and deploying technologies to improve the design, engineering, construction, and maintenance of capital projects. He manages the consortium’s research initiatives, including the Capital Projects Technology Roadmap, Automating Equipment Information Exchange, and Smart Chips. Previously, Richard spent almost 30 years at the National Institute of Standards and Technology (NIST), including the last four as Director of the Manufacturing Engineering Laboratory directing a staff of 400 in research and development in advanced technology for the manufacturing industry.
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Alan Johnston President, MIMOSA Alan is a 25 year veteran of the industrial software industry and is currently a senior open standards-based interoperability consultant to both public and private sector concerns. He is president of MIMOSA and the designated D-Liaise representative to ISO TC184 SC5 WG7 (Working on Operations & Maintenance Integration) while also participating as a voting member of the ISA SP95 Committee. He currently chairs the ISO TC184 Manufacturing Asset Management Integration Task Force and is chair of the OpenO&M Initiative.
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Marty King Senior Engineer Process Automation, Chevron Energy Technology
Marty has 23 years experience in chemical engineering, instrumentation & control system engineering, plant operation, construction, and maintenance. He has directed the engineering and technical effort for implementation of various control and instrumentation projects. He was responsible for the organization, reporting, drawings, purchasing, and negotiating with outside contractors to insure the successful and profitable completion of projects.
Marty has experience with various operating companies, along with extensive commissioning and start-up experience.
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Larry Lynch Director of Project Automation, Shaw Power Group
Larry is currently responsible for providing strategy and direction for streamlining Shaw Power’s EPC work process improvement with the use of advanced automation tools. He has over 35 years of experience on both fossil and nuclear power generation engineering and construction projects using a wide range of 3D modeling and Oracle-based integration and automation tools. Prior to joining Shaw, Larry was Bechtel Power’s Plant Design Chief responsible for front-end engineering and the Development Manager for Bechtel’s 3D Engineering System and Construction Integration Tools.
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Wolfgang Morr General Manager, NAMUR Wolfgang is a physicist by education and has been working in the field of automation technology since he joined the Bayer group in 1989. His main area of work have been process control systems and vertical integration. Today he serves Bayer Technology Services as head of a competence center within the Process Management Technology Division. In 2007, Wolfgang became General Manager of NAMUR, the international user organization of automation technology in process industries.
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Cliff Pedersen Manager Product Production Processes, Suncor Energy (retired)
At Suncor, Cliff was accountable for all process control and real-time applications used in plant operations for the entire company. With the company for over 20 years, he was responsible for advanced process control applications, real-time process optimization, major reinstrumentation projects, and information technology. Previously, he worked for Shell Canada Products as a Staff Engineer and supervised systems development in the Process Computer Applications Dept. Prior to that, he was with Imperial Oil Enterprises as an Applications Engineer and a Project Engineer and pioneered some of the first multivariable constrained closed-loop computer control.
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Kevyn Renner Strategy & Planning Leader, Control & Information Systems, Chevron Global Refining Kevyn has a chemical engineering background with more than 20 years combined experience in process design and operations, advanced control and instrument systems, vertical industry marketing, and information systems with PetroCorp, Mobil Oil, Foxboro, Emerson, and Sun Microsystems. He is currently focused on the integral use of refining system automation and petroleum downstream enterprise information, within an interoperable infrastructure, to drive enhanced value from the downstream petroleum value chain.
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Ashish Shah Director of Automation, Process Technology for Energy & Chemicals Group, Fluor Ashish has been with Fluor for over 20 years and has been involved in manufacturing and industrial engineering design, level 3/4 process control, systems development, and plant and design automation. He served as Director of New Technology Development in Fluor's Facilities and Plant Services unit. For the past 13 years, he has focused primarily on front-end engineering and integrated design automation. Prior to joining Fluor, Ashish served as Manager of Engineering at Riley Stoker Corporation, Manager of Industrial and Systems Engineering at Telex Corp, and Senior Systems Engineer at Dravo Engineers.
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Jim Simpson Project Manager, Business Process Implementation, Fort Hills Project, Petro-Canada Jim is a chemical engineer who has been involved with the oil business for more than 30 years in many roles, including planning and performance, engineering, strategic planning, and strategic retail marketing. For the last 12 years, he has focused on business process improvement supported by large systems implementations in a wide range of industries, including oil & gas, telecommunications, shipping, rail, chemicals, and utilities. Jim is currently developing the business processes and systems that will be required to support the Fort Hills partnership which plans to develop a new oil sands facility that will be built in multiple phases. The first phase has a planned cost of $14.1 billion with a design production of 140,000 barrels per day of synthetic crude.
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Peter Staines Manager EPC Systems, Bechtel Peter has overall responsibility for Bechtel’s portfolio of EPC applications utilized on projects globally. Peter has been with Bechtel for 27 years with expertise in plant design, CAD/CAE, IT, and services management working on projects in North America, Europe, Asia, and the Middle East, including assignments in London, Saudi Arabia, Iraq, China, Singapore, Canada, and the US. Prior to assuming his current role Peter was Services Manager on the Scotford Upgrader Expansion I project in Alberta, Canada.
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Brian Ahern Sales Manager Americas, Power, Process & Plant, Trimble Navigation Brian manages the direct and indirect channels for providing 3D imaging, positioning, and tracking hardware and software solutions to the power, process, and plant market. Prior to Trimble, he was Director and General Manager for BitWyse Solutions, a provider of software solutions for plant engineers and designers.
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Robert Axtman Executive Director Business Intelligence, Dassault Systems DELMIA Bob has been with DELMIA (formerly DENEB Robotics) for 14 years. In addition to his 30 years of sales and marketing experience, his background includes automated high speed equipment design, robotic system design and installation, as well as automated systems sales. Bob has served many roles within the organization from new product sales to an assignment in Japan as President of DELMIA Japan and Director of Business Development for the Asia Pacific Rim from 1995 to 1999. More recently he served as Executive Director of DELMIA Worldwide Marketing. Prior to that he was Director of Business Development for Latin America.
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Andrew Binsley Senior Director Manufacturing and ALM Product Strategy, Oracle Andy's team is responsible for defining product strategy and direction for manufacturing and asset lifecyle management products. The strategy team works closely with customers, partners, and industry analysts to evaluate trends and establish priorities for product development. Andy has held executive positions at Anheuser-Busch, TSW, and American Software. He has 30 years of experience helping companies with strategies for managing, maintaining, and operating assets effectively.
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Mike Brown Vice President Solutions, Matrikon Mike has 20 years experience in performance improvement solutions in the process industries. He has extensive experience with strategic process control solution consulting to achieve optimal plant performance. Mike works with Matrikon's professional services teams and industry domain experts to ensure effective delivery of Matrikon solutions.
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George Buckbee Vice President of Product Development, ExperTune
George is co-designer of ExperTune’s PlantTriage software. As an experienced process control practitioner, he has over 20 years of practical experience in process control. He has worked in oil & gas, petrochemical, pulp & paper, and many other process industries. He is the author of a book for ISA, and has written dozens of magazine articles on the topic of control improvement.
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John Cusimano Market Development Manager, Siemens Energy & Automation
John has 20 years of experience in process automation marketing, business development, product management, and application engineering. He and his team are responsible for developing and driving strategic growth initiatives for the Process Automation Systems (PAS) business unit. Previously, John held a variety of positions with Siemens and Moore Products Co. including Global Business Development Manager for Siemens Process Safety, Director of Product Marketing, Safety System Marketing Manager, QUADLOG Product Manager, and APACS+ Product Specialist.
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Augie DiGiovanni Vice President PlantWeb Services, Asset Optimization Division, Emerson Process Management
Augie is responsible for leading the design, implementation, and on-going execution of PlantWeb services projects, machinery health management programs, and reliability solutions. Leveraging his years of experience in reliability in a mission-critical environment, Augie understands that balancing the right technology, work processes and expertise are essential to world-class performance in various industrial environments. Previously he served as Branch Manager at the Carderock Division Naval Surface Warfare Center where he was responsible for the reliability of the US Navy’s surface vessels. His responsibilities included complete operations and financial management of a $40M reliability program as well as the development of predictive monitoring systems and implementation of maintenance strategies.
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Robert Fernandez Director EPC Vertical and UOS & Comos Product Manager, Invensys Process Systems
Bob manages multiple software products that are part of the SimSci-Esscor brand of Invensys Process Systems. He has been with IPS for 14 years and has held positions in product management, technical support, and consulting with IPS. Previous to working with IPS he was a technical consultant with Multiphase Solutions, providing asset management solutions to the upstream industry.
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Donald Frieden Vice President, Mobile Solutions Group, Wonderware
Donald has 18+ years of experience in the process industries. Before joining Wonderware through an aquisition, he founded SAT Corporation, in 1995, to develop work force automation solutions to improve work processes and asset utilization in the process manufacturing industries. Donald stated his career at BET Plant Services, a global onshore and offshore industrial service provider. During his career at BET, he identified and studied the importance of implementing and managing work processes as a strategic advantage for asset intensive global companies. Additionally, he holds two patents in Radio Frequency Identification (RFID) tag technology and is the co-inventor of the Universal Tag Formatting Schema, which provides a standardized data structure and communication layer for interfacing with RFID tags.
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Rob Glasier Executive Vice President, AVEVA
Rob is Executive Vice President of AVEVA Group plc and serves as Head of AVEVA's Americas Operations. He is responsible for all of AVEVA's software and services business across all the process, power, marine, and related industries in the Americas region. Rob has over 37 years of senior management, marketing, sales, and business development experience, serving the software, plant, marine, manufacturing, and computer graphics industries. Prior to his current executive management position at AVEVA, Rob headed up all of AVEVA’s marine initiatives in the Americas, and managed the Americas’ asset and information lifecycle management business.
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Ian Gordon Technical Services Manager, Silcar
A senior technical manager with more than 20 years experience, Ian has broad engineering and management experience in both petrochemical and discrete manufacturing industries, culminating in the deployment of strategies for lean manufacturing. Ian joined Silcar in 2002, and is responsible for extending Silcar’s value proposition for the management and performance of large and complex industrial assets, and boosting the core competencies and systems required to deliver asset performance management as a service to the owners of those assets.
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Paul Gray CEO, NRX Since 1993, Paul has been actively involved as an entrepreneur in the funding and strategic development of numerous start-up companies which collectively raised in excess of US $400 million. His experience has exposed him to a wide variety of start-up related issues in all areas of a software company including software development, sales, marketing, alliances, and operations. At NRX, Paul guides the strategic vision and direction of the company, oversees the sales, marketing, and alliances functions, and is actively involved with key customers and partners with NRX’s Asset Master Data Management solution which enables interoperability in the Design, Operate, Maintain (DOM) arena.
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Eddie Habibi Founder & CEO, PAS Eddie is the Founder and CEO of PAS, a supplier of process automation, alarm management, asset management, and HMI-related products and services. Eddie is a recognized industry thought leader in the areas of critical condition management, automation asset management, alarm management, and operator effectiveness. Under his leadership, PAS continues to grow profitably as an agile organization known for its strong culture of customer focus and significant innovation. He also co-authored The Alarm Management Handbook.
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Tom Hannigan President, Zachry Industrial Services
Tom has profit and loss responsibility for the Industrial Services Group, which provides full time maintenance, construction, turn around, and plant services to refineries, chemical plants, paper mills, and power plants. Prior to joining Zachry, he served as Executive Vice President of Texas Eastern Products Pipeline Company. Tom also spent twelve years with Conoco where he served as Vice President of Conoco Specialty Products and as the Western Division Manager for Conoco and DuPont Transportation. Previously, he held a variety of engineering and operations.
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Donald Hart Vice President Marketing Solutions, Pavilion Technologies (A Rockwell Automation Company) Don is responsible for the worldwide management and marketing of Pavilion Technologies’ (a Rockwell Automation company) industry specific software solutions. These solutions include applications for model predictive control and optimization, real-time environmental management,, and production performance management. His background includes over 25 years experience in global business and manufacturing automation in process industries, telecommunications, and information technology. Prior to joining Pavilion, he served as a marketing and business development professional for ABB and Sterling Commerce.
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Scott Hillman Global Solutions Marketing Director, Honeywell Process Solutions Scott is the global solutions marketing director for new construction programs for Honeywell Process Solutions. Scott’s prior position was the global leader for Honeywell’s safety management solutions. He also has held positions as marketing manager for advanced real-time applications and various DCS products. Scott has been with Honeywell for more than 20 years and has also held project engineering, training, and consulting positions. He is a certified safety functional safety expert (CFSE) and a member of the CFSE Governance Board.
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Eric Hoffman CEO, Quantapoint Eric is CEO of Quantapoint, which digitizes facilities using laser scanning to provide critical asset as-built information for design, operations, and maintenance personnel. He has over 25 years of experience in laser scanning and related technologies, with a focus on how companies can use them to achieve zero-defects. Eric is currently the vice-chair of the ASTM E57 committee for best practices involving laser imaging technology.
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Patrick Holcomb Executive Vice President, Global Business Development & Marketing, Intergraph Before joining Intergraph in 2001, Patrick worked for Industria Solutions, heading business development in Europe among major plant owner operators and engineering firms. He also directed and supported account development in the US. Patrick previously worked at Andersen Consulting as a senior consultant, specializing in e-business model development, and at Exxon, where he served as refinery coordinator, project manager, and process designer.
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Costantino Lanza CEO, INOVx Solutions Costantino (Tino) has a strong and broad base of experience in technology and business development and has worked in most regions of the world as a management consultant and business leader. Tino started his career with Exxon Corporation where he had a number of responsibilities. He also spent about half his career with Honeywell where he was their representative on the NP RA Computing Committee.
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Craig Llewellyn President, Asset Optimization Division, Emerson Process Management
Craig has 30 years of experience in the industrial automaton business. The Asset Optimization Division provides innovative technologies and world-class services that increase the availability and performance of production assets for Emerson’s customers. The division’s technologies, key components of Emerson’s PlantWeb digital plant architecture, and its services, cover instruments and valves, mechanical equipment, process equipment, and electrical systems.
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HaJo Lockermann Director EAM Solution Management, SAP
HaJo has been working in the enterprise application space for 19 years. Since joining SAP in 1998, he has focused on maintenance repair and overhaul topics in various positions. He spent 3 years in Tokyo supporting the A&D and E&C industries. He then transferred to Palo Alto, CA in 2002 concentrating on MRO in aerospace and defense industries. He currently drives the high-performing assets theme in close cooperation with the EAM solution management team.
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Daniel Miller Sales Director, Manufacturing Solutions, Industry Solutions Mobility Practice, AT&T
Dan is responsible for providing industry expertise and focus to better identify and deliver key mobile line of business applications across AT&T’s Enterprise Business Services group. He works closely with the mobility application consultants across the country to provide insight into the emerging trends and technology in the industrial and manufacturing segments. This includes telemetry/SCADA, sales force automation, field and plant service automation, location based services, proof of delivery, and custom mobile applications. Dan has held several industry focused roles in the wireless industry, including leading the manufacturing vertical for a business centric wireless carrier and leading the industry practice for the Midwest region.
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Chester Mroz Executive Vice President, Wireless Fibre Systems Chester has global responsibility for WFS’ oil and gas activities and is President of their US subsidiary, WFS Subsea. WFS provides underwater and underground electromagnetic communications and sensing products, serving customers in the oil and gas, defense, and environmental industrial markets. In recent years as an independent consultant, Chester provided strategy, business development, and M&A advisory services to ABB, Honeywell, Emerson, Yokogawa, Aspen Technologies, SAP, KBR, SAIC, Washington Group, Baker Energy, Shell Global Solutions, Amerapex, Siemens, T.D.Williamson, and Theromoelectron. He has previously held senior executive roles with ABB, C-Bridge Internet Solutions, Texas Instruments, Foxboro, and Mobil Oil.
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Pradeep Nair Maximo Strategy & Planning Manager, IBM Tivoli Pradeep has held various roles within the Maximo asset management product line spanning over sixteen years. He is currently with the market management group where he helps define product and market strategies for the Maximo asset management product line. He is actively involved in the industry analysts and business community in developing maintenance, enterprise, and technology strategies and best practices. He has managed and worked with several automation, mobile, ERP, and technology partners. He is also involved in a number of industry and technology standard groups related to the Maximo solution and platform, such as OAGi, MIMOSA, OPC, COBIE, and WS-I.
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Joe Nichols Vice President Product Strategy, Meridium Joe has been with Meridium for more than 11 years in both technical and functional capacities. He has served in a variety of roles, including product management, sales and marketing, client services, training, and quality assurance. Joe has extensive knowledge regarding the implementation of Meridium's work processes to solve clients' problems. In his current role leading the Product Management organization, he oversees Meridium's entire product line and ensures that product capabilities meet customer needs.
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David Parry Chief Technology Officer, McLaren Software David is responsible for the overall technological direction of the company, covering both software development and support. He also has responsibility for the Product Architecture Group, which undertakes research and development into technical advancements. Prior to McLaren, David worked for BAeSEMA for twelve years, where he gained extensive management and technical experience in EMC Documentum EDMS, application development, project management, and product data management. As principal consultant, he was responsible for the introduction of new technology into the design process, including the development of a virtual reality system for the visualization of complex dynamic systems and the development of an EDM system to successfully manage and deliver key projects.
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Magnus Pousette Vice President, ABB Reliability Services North America Magnus' team manages maintenance operations for more than 150 client sites worldwide in the chemical processing, discrete manufacturing, electronics, food processing, metals, mining, paper, and oil & gas industries. Magnus joined ABB in 2000 to manage the maintenance performance business for the pulp, paper, metals, minerals, and mining industries globally. He came to ABB from Dellner Couplers, a major European supplier of products for the international rail industry. Prior to that, he was Vice President of Operations for a division of Danieli, an Italian process equipment supplier to the steel industry.
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Charles Rieb Vice President Product Management, AspenTech Charles is responsible for product management of the aspenONE suite of engineering, manufacturing, and supply chain solutions. During his time at AspenTech, he has also held management positions in R&D, services, and marketing that helped build the company’s petroleum and petrochemical manufacturing supply chain business. Prior to joining AspenTech, Charles worked as a process engineer for Eastman Kodak and Bechtel.
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Brian Sallade Chief Operating Officer, North America, BlueCielo ECM Solutions Brian joined BlueCielo ECM Solutions as COO in North America in June 2007 following BlueCielo's acquisition of DataCore Technology, where he was President for 11 years. With his extensive industry expertise, Brian is responsible for BlueCielo's strategy and expansion in North America. Prior to DataCore Technology, he worked at an engineering company where he started and managed the CAD Services and document management division.
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Ian Smith Vice President Business Development, Bentley Systems
Ian‘s responsibilities include evaluating new business markets, defining solutions, developing key relationships, and market positioning. He works with Bentley’s global sales team to help companies identify their business needs and provide practical solutions. Prior to this role he was a VP of Bentley Professional Services, leading a team that provides solution design, implementation services, custom application development and training to engineers, contractors, and facility owner-operators.
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Greg Toomey Vice President Traditional Power Segment, SKF Greg has over 25 years of experience in working and supporting several industries in improving and optimizing maintenance and reliability programs. This experience in-cludes managing multiple projects to improve a plant’s performance and to meet its business goals through improved maintenance strategy, condition monitoring and maintenance system deployment.
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Eric van Gemeren Vice President Research & Development, Flowserve Eric is responsible for the worldwide development of new products and technologies for fluid motion control products. Also serving as the leader of the Corporate Technology Office, Eric has overall accountability for managing Flowserve’s global portfolio of investments in emerging technologies that are applied across the entire product range. Eric also is a member of the Board of Directors for the FDT Group.
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Harrell Waldrop Executive Vice President, AssetPoint Reliability Solutions
Harrell has over thirty years experience in systems and practices in manufacturing and service companies. He has served in a variety of leadership positions in software development, systems and maintenance consulting, software and consulting sales, and business unit management. A significant portion of his career was spent at Fluor Corporation in the company’s Fluor Daniel unit. He performed in a variety of leadership positions, including leading the initiative to develop one of the first commercially offered computerized maintenance management systems (CMMS). |
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Blair Wheeler Senior Vice President Marketing, AspenTech Since joining AspenTech in 2005, Blair has built an integrated global marketing function including product management, product marketing, corporate marketing, and the AspenTech Partner Network. He has led marketing and business development functions in both technology and process manufacturing industries, at Cisco Systems, WebLine, Relicore, Avid, The Boston Consulting Group, and Amoco Production Company.
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Sam Youness Worldwide Industry Technical Strategist for Manufacturing Operations, Microsoft Sam has been with Microsoft for over four and a half years. During this time, he built strategies around manufacturing visibility, security, and systems management in manufacturing. He managed several global independent software vendors from the technical side and was involved in many customer sales engagements. Sam also participated in some standards bodies work, such as OPC Foundation, ISA, and AIAG. Sam has more than 18 years of experience in IT and engineering firms and is a published author as he wrote or contributed to more than 10 books in the areas of SQL Server, SQL, VB, Oracle, and Java.
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Forum Session Descriptions
Pre-Forum Sessions
FIATECH Workshop on ISO 15926/ADI This workshop will provide an overview of the ISO 15926 standard and will provide participants insights into the value proposition of its use. The workshop will also briefly look at the activities and sub teams of POSC Caesar’s “Intelligent Data Set” (IDS) project and FIATECH’s “Accelerating the Deployment of ISO 15926” (ADI) project. Both of these projects have now been integrated into a single coordinated effort. The final part of the workshop will be an open question and answer session geared to allowing participants to improve their understanding of ISO 15926 or any other aspect of the efforts associated with the standard. This last part is intended to be an informative and informal discussion.
OpenO&M Workshop This workshop will discuss the globally coordinated work that is taking place to enable open, standards-based, operations and maintenance (O&M) interoperability for people, processes, and systems associated with critical infrastructure such as oil & gas, petrochemical, and aerospace & defense. Many emerging industry problems involving operational process optimization and operational risk management require increasing levels of integration, but traditional systems integration models are not sustainable. When the problems are analyzed, many of the solutions are critically dependent on improved physical asset management practices and better O&M interoperability. Increasing requirements for sustainable interoperability requires a series of open standards including ISO 15926, but also incorporating the mosaic of standards needed for properly synchronized post-commissioning O&M activities, such as those organized as the OpenO&M Initiative. This workshop will focus on key, physical asset lifecycle management related problems in the oil & gas, petrochemical, and chemical industries, and the industry-driven solutions process being facilitated on a global basis by MIMOSA and the OpenO&M Initiative. Representatives from industry, standards organizations, and key solutions providers will participate in the workshop.
PROVEN: Quantified Business Results from Asset Management How will you quantify the financial return on your asset management programs? Learn about best practices from companies that have been through the implementation and are driving tangible results from plant asset management. This session will show how innovative technologies, optimized work practices, and expertise can ensure you end up with the results you need along with the proof to show your program is making a difference. A well-implemented asset management program can take you beyond just stemming productivity loss; it can take you to an even higher level of plant availability and operating efficiency than you had when all the assets in your plant were new. Find out how to embrace predictive intelligence to move to world class results.
Accelerating Operational Readiness in Capital Projects and Achieving Operational Excellence for Capital Facilities For the tidal wave of capital projects globally, accelerating project schedules and controlling costs are mission-critical. Learn best practices in asset information management (AIM) to enable strategic business process improvement for organizations involved in the design, construction, commissioning, operation, maintenance, and retirement of capital assets and facilities. This session discusses how AIM methodologies and solutions employed by owner/operators and EPC firms accelerate operational readiness in capital projects and enable operational excellence for capital facilities.
Tuesday AM Session
Asset Information Management (AIM): The Foundation for Optimizing Asset Performance The opening session of the Forum focuses on the many dimensions and various impacts that Asset Information Management (AIM) has on asset performance. Issues identified in this session will be used as the springboard for more probing panel discussions among various asset management stakeholders in the following sessions.
AIM Excellence: What Is It? What Is It Worth? An ARC analyst will define an overall framework for Asset Information Management and the value proposition for action by owner/operators.
AIM Excellence in Capital Projects (Panel Discussion) This panel discussion identifies the key AIM challenges that need to be addressed in Design & Build processes. It will address:
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What do you think the vision should be for AIM excellence in capital projects? How does this compare with the current situation in the industries you are involved with?
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What would be the benefits and challenges in achieving your vision of AIM excellence? Who in the capital project value chain would reap significant benefits?
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What is needed to achieve your vision? Who has the biggest challenges to overcome? Who should drive this effort? How do we get support from the other stakeholders? Who should pay for it?
Panelists will include owner/operators involved with plant design and EPCs.
AIM Excellence in Operations and Maintenance (Panel Discussion) This panel discussion identifies the key AIM challenges that need to be addressed in operating, reporting, maintaining, and improving lifecycle processes. It addresses:
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What do you think the vision should be for AIM excellence in operations and maintenance? How does this compare with the current situation in the industries you are involved with?
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What would be the benefits and challenges in achieving your vision of AIM excellence? Which stakeholders in operations and maintenance would reap significant benefits?
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What is needed to achieve your vision? Who has the biggest challenges to overcome? Who should drive this effort? How do we get support from the other stakeholders? Who should pay for it?
Panelists will include owner/operators involved in plant operations and maintenance, maintenance service providers, and suppliers of key process equipment who support the owner/operator during this lifecycle stage.
The Value of AIM Excellence: An Owner/Operator Perspective A senior owner/operator executive will discuss the critical importance of AIM and the need for AIM cooperation across the complete plant lifecycle value chain.
Tuesday PM Track 1
Design & Build: AIM for the Bullseye in All Your Capital Projects This session delves more deeply into the key issues that arise in the management of information during the Design & Build stages of the asset lifecycle. The impact this has upon achieving bumpless operational readiness in new plants and major upgrades of brownfield facilities will also be discussed.
AIM for Design & Build: What Is Needed? What Is Reality? An ARC analyst will frame the issues in this session and present results from ARC’s research regarding the current state of AIM across Design & Build activities.
AIM Strategies for Meeting Your Operational Readiness Goals (Panel Discussion) This panel discussion addresses:
- What information is needed for operational readiness (plant design information, vendor information, operations and maintenance procedures, BOMs, etc.)?
- When is the information needed? How can this best be supported during plant design?
- What are the benefits and challenges of continuous vs. one-shot information handover?
- Who should collect, structure, and transform the information needed for operations and maintenance?
Panelists will include owner/operators involved in project management, operations, and maintenance, along with suppliers of plant design and plant maintain and improve solutions.
Leveraging Process & 3D Models Across the Asset Lifecycle This session consists of two presentations, one by an owner/operator and one by ARC. The first presentation will describe some interesting things that one owner/operator is doing with virtual reality models of their facility. The second will provide ARC’s perspective on the value of using process modeling across the complete asset lifecycle and the AIM challenges to ensure that these models have high fidelity.
The Role of Design and Scan-based 3D Models in AIM (Panel Discussion) This panel discussion addresses:
- The value of 3D models in greenfield plant design: When is the investment justified?
- The value of 3D models in brownfield plant upgrades: When is the investment in a design model justified? When/How should laser scanning be used?
- The value of 3D models for operations and maintenance: What are the benefits? What kind of model is required?
- What are the tradeoffs in maintenance of design 3D models?
Panelists will include owner/operators involved in project management, plant design, operations and maintenance, along with suppliers of plant design solutions and laser scanning technology.
Tuesday PM Track 2
Maintain & Improve: AIM for Optimal Availability and Output This session delves more deeply into the key issues that arise in the use and management of information in the maintenance and improvement of the asset. This includes:
- Design & Build information passed during plant handover
- Transformations of the Design & Build information into operations and maintenance procedures, MRO BOMs, etc.
- Information created as part of the maintenance and improvement activities, such as maintenance and inspection histories, reliability analyses, asset health records, and asset operating histories.
AIM for Maintain & Improve: What Is Needed? What Is Reality? An ARC analyst will frame the issues in this session and present results from ARC’s research regarding the current state of AIM across Maintain & Improve activities.
AIM Strategies for Role-Friendly, On-Demand Access to Asset Information (Panel Discussion) This panel discussion addresses:
- What AIM information do operators really need? When do they need it? How do they need it presented? What is the best way for them to access it? What kinds of devices need to be supported? Who should do this?
- What AIM information do maintenance and reliability personnel really need? When do they need it? How do they need it presented? What is the best way for them to access it? What kinds of devices need to be supported? Who should do this?
Panelists will include owner/operators involved in operations, maintenance and plant engineering, along with suppliers of solutions for ERP, plant maintenance, and plant automation.
Integrating Real-time Asset Information into Your AIM Strategy (Panel Discussion) This panel discussion addresses:
- What is the role of on-line asset health monitoring information within the overall AIM strategy?
- What information needs to be tracked and saved? Who should do this and who needs access to this information?
- How should this information be integrated with other Maintenance & Reliability solutions?
- When/How should outside experts be given access to this information? What other information should they have access to? How should their recommendations and actions be integrated with the owner/operator’s overall AIM strategy?
- How should this information be linked with plant design solutions and the associated Design & Build information?
Panelists will include owner/operators involved in operations, maintenance, plant engineering, and process automation, along with maintenance service providers, plant maintenance suppliers, and reliability and automation solution suppliers.
Using AIM to Drive Evergreen, Ever-Better Maintenance Strategies This session addresses:
- What role should AIM play in the development, monitoring, and continuous improvement of maintenance strategies? What kind of requirements does this place on the corporation's AIM strategy?
- What role should standards play in the AIM strategy to facilitate benchmarking of maintenance strategy performance across different facilities within a corporation?
Wednesday AM Session
Incorporating AIM in Corporate IT Strategies This session will delve more deeply into the key issues that arise in the management of information within the context of all owner/operator IT activities. Issues addressed will include the best IT architecture and technology, support for external partners, and allocation of the costs and responsibilities for AIM across all asset stakeholders.
AIM for the CIO and IT: What Is Needed? What Is Today's Reality? An ARC analyst will frame the issues in this session and present results from ARC’s research regarding the current state of AIM integration across the enterprise and recognition of AIM as a key issue in top-level IT strategies.
The Best AIM IT Strategy for Owner/Operators (Panel Discussion) This panel discussion addresses:
- What is the best data management strategy for integrating AIM across all lifecycle stages and all asset stakeholders?
- Where is data kept and who should be responsible for collecting, managing, and distributing this information to everyone else?
- What is the role of information and business process standards in this strategy? Which standards should be used?
Panelists will include owner/operators involved in IT for design, maintenance, or operations; IT specialists for platforms and integration strategies; and suppliers of plant design suites, ERP solutions, platforms, and maintenance solutions.
The Impact of Strategic Partnerships on AIM (Panel Discussion) This panel session addresses:
- What impact do strategic partnerships have on an owner/operator's AIM program?
- What benefits can one get from reusable information and procedures related to standardized equipment?
- What AIM information about operating facilities and projects should owner/operators share with their partners?
- Who should manage information content for standard equipment? Who should provide the information systems to store and disseminate the information?
- What changes, if any, are needed to support the partnership?
- Who pays for what?
Panelists will include owner/operators involved in operations, projects, automation, and the associated IT, and suppliers of process equipment, process automation, instrumentation.
AIM Strategies for Optimizing Plant Operations (Panel Discussion) This panel discussion addresses:
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What AIM information is needed to support owner/operator efforts to identify and overcome key plant production bottlenecks?
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What is required to ensure that models used during process design are kept accurate enough to support analysis during operations?
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How should this be integrated with real-time data collection on asset use and plant performance?
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Who should be responsible for these activities?
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How should these modeling efforts be integrated with other efforts like ISO 15926?
Panelists will include owner/operators involved in operations and process engineering, and suppliers of process modeling and automation solutions.
Lessons Learned, Key Takeaways, and a Call for Action This summary session for the Forum will review and reinforce what was learned and will identify the key takeaways and best practices that attendees should consider as they return to their own companies. |
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Innovations Showcase
Solutions for Asset Information Management will be showcased at the Innovations Showcase. This is an excellent opportunity for executives to assess the potential for emerging applications in Plant Design, Predictive Asset Management, Maintenance, Reliability Management, Maintenance Outsourcing, MRO Procurement, and more. Exhibits will have application scenarios for attendees to see how the technologies are applied to help solve some of the biggest issues companies have in managing their assets and their asset information.
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Previous Attendees
The following companies have attended recent ARC forums:
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3M ABB Activplant ADCO Manufacturing ADM Company Air Products & Chemicals AirSprite Technologies Align Technology Amcor PET Packaging Anheuser-Busch Apriso Aramco Services Aspen Technology ATAN Automation Systems BASF Bayer Boeing Bosch Rexroth Bose BP Oil Bristol-Meyers Squibb BWX Technologies Cargill Caterpillar Celanese Chemicals CH2M Hill Chevron CIDX Cisco Systems Cognizant Technology Solutions Commercial Vehicle Group Conectiv Energy CSIA Corning Chrysler Curtiss-Wright CVRD Cytec Industries Dassault Systemes Dearborn Electronics Degussa Dell Dofasco Douglas Machine Dow Chemical Dresser-Rand DuPont Eastman Chemical Eaton ELAU Eli Lilly Emerson Process Management Energizer Endress + Hauser |
ExxonMobil FDT Group FIATECH Fieldbus Foundation Flowserve Fluor Ford Motor Frito-Lay GE Aircraft Engines GE Fanuc Genentech General Dynamics General Mills General Motors Goldman Sachs Goodyear HART Foundation Hatch HCL Technologies Hercules Hitachi Honda Honeywell Huntsman Chemical Husqvarna Lawn Care Hydraulic Institute IBM ICONICS Idexx Intel ILS Technology Infor Infosys Technologies Intergraph International Paper Invensys Process Systems ISA ITT Goulds Pumps John Deere Johnson Controls Automotive Kraft Foods Kumba Resources LCRA LibreStream Technologies Lockheed Martin Lyondell Chemical Lubrizol Manhattan Associates MARKEM Merck & Co. Medtronic Metso Automation Microsoft MIMOSA Mitsubishi Electric Modern Materials Handling Morgan Stanley NAMUR |
National Center for Mfg Sciences Nestle Purina PetCare Nissan NIST NOVA Chemicals Northrop Grumman Okuma America Omron OPC Foundation Open Applications Group Oracle OSIsoft Pavilion Technologies Petro-Canada Pfizer Philip Morris PMMI Procter & Gamble RA Jones & Company Reliance Life Sciences Rockwell Automation Rolls-Royce Sabic Petrochemicals SABMiller SAP SASOL Saudi Aramco Schneider Electric Shell Chemical Shell Global Siemens Solectron Suncor Energy Tata Consultancy Services TenAsys Tennessee Valley Authority Tesoro Petroleum Teva Pharmaceutical The Stanley Works Thermo Fisher Scientific ThyssenKrupp Toyota Motor Tuthill Unilever Vought Aircraft Industries Washington Savannah River Weyerhaeuser Wipro Technologies Wonderware Worsley Alumina Yaskawa Electric Yokogawa | |
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Location
The Forum is held at the Marriott Westchase Hotel in Houston, Texas.
Marriott Westchase 2900 Briarpark Drive Houston, TX 77042 713-978-7400 www.marriott.com/hotels/travel/houwm-houston-marriott-westchase/
Attendees should make their own hotel reservations. Hotel space is filling quickly; please reserve as soon as possible. Reservations can be made by calling 713-978-7400. When making reservations, please specify that you will be attending the ARC Forum. If rooms become unavailable, you can make reservations at our alternate hotel locations below.
Shuttle bus service is available between either Bush International or Houston Hobby airport and the hotel with Super Shuttle, 800-258-3826. Cost is $17-20 each way. Reservations are only required when travelling from the hotel to the airport; each person is given a business card at drop off with the phone number to call to make return trip reservations.
Alternate Hotel Locations
Holiday Inn Express: 713-785-3899
Best Western Westchase: 713-782-1515
Hilton Westchase: 713-974-1000
Residence Inn by Marriott: 713-974-5454
Courtyard Marriott: 713-784-3003
Hilton Garden Inn: 281-531-0220
Courtyard by the Galleria: 713-974-7400
Courtyard Marriot: 713-622-3611
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To Register
Forum Fee
The Forum fee is $1,695. The fee includes breakfast and lunch each day, a cocktail reception on Tuesday evening, and all program materials. Group rates are available upon request: 10% for 3 or more attendees, 20% for 5 or more attendees. Please contact info@arcweb.com for more information.
Cancellations and Substitutions
Substitutions may be made at any time at no additional charge. The registration fee is fully refundable up to three weeks prior to the Forum date. A 50% cancellation fee will be assessed after that date. All cancellations must be received in writing.
Registration Methods
Please use one of the following methods to register for the Forum:
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