Process Management Academy Europe 2010

Closing the Lifecycle Loop:  Sustainability and Innovation in Asset and Process Management

March 2-4, 2010 - Düsseldorf, Germany

Commitment to Building the Future at the Process Management Academy 2010

For the sixth year in a row, ARC held its Process Management Academy (PMA) in Düsseldorf, Germany.  The event was well attended by about 100 participants, including end users, suppliers, and industrial media representatives.  This year, ‘PMA Virtual’ was introduced - a new concept that uses webinar technology to broadcast events from PMA around the world to participants who would otherwise not be able to attend.  This enabled us to reach out to 250 additional ‘virtual’ participants who were able to submit questions to presenters and hear their live responses.  At one major chemical company, 100 employees even gathered in a large room in a sort of PMA public viewing.  Forum attendees and ‘PMA Virtual’ participants together collaborated to share best practices on improving operational excellence and competitiveness.

In the opening address, ARC’s Valentijn de Leeuw summarized the status and outlook for the European economy.  The stimulus measures of the EU member states helped compensate for the expected 5 percent contraction in GDP due to the crisis, of which 4 percent has already been absorbed.  The stimulus measures are in line with the intent of the Lisbon Treaty to reduce indebtedness and improve competitiveness.  Industries own operational excellence programs, sustainability savings, and programs to improve returns on assets can create additional gains of the same order of magnitude.  This Process Management Academy addressed how to achieve these objectives in a sustainable manner, paying particular attention to the human aspects.

The European Customer Advisory Board, which consists of end users across multiple industries to help steer ARC’s research efforts in the European market, declared that its mission is to improve operational excellence in the European process industries and called upon PMA participants to join the ARC Benchmarking Consortium.  By doing so, participants could increase the statistical relevance of European plant performance data as input for their own improvement initiatives.

Safety Excellence through Human Factor Engineering
Despite decades of automation effort, human error in operations and maintenance remains a major contributor to industrial risk.  To illustrate human unreliability in practice, Herman van Roost, General Manager at Total, walked the audience through the series of little errors that almost led to a major explosion.  Many realize that "humans are not machines."  What is dangerous though is the unconscious belief that we cannot do much about human unpredictability and unreliability, thus perpetuating industrial incidents and accidents.  The most common root causes for error are lack of competence and failure to follow a procedure.  Van Roost explained that the hard and quantified science of human factors details the human phenomena leading to human error as well as the circumstances that significantly affect their probability.  Industry sectors, such as aviation and nuclear power, use this science successfully to build layers of organizational and procedural protection to avoid human error and prevent these errors from evolving into severe incidents.  This is referred to as human factor engineering.

Van Roost summarized that human errors are symptoms of failing organizational defense barriers.  And since operational organizations will only be effective if they are based on human factors engineering, operational (and higher) managers should be competent in this science.

The discussion following the presentation highlighted that industry consortia could also share work on organizational fundamentals.  Answering a question from a virtual PMA participant, Van Roost explained that beyond the gains in process safety, human-factored safety initiatives could provide excellent ROI through improved reliability by reducing unwanted shutdowns and operational variability, since these share the same human errors as the root cause.

Performance Improvements by Applying New ICT Solutions
Bernard Scherrer, Innovation Manager at EDF R&D, reported progress implementing new information and communication technologies (ICT) in EDF's operations, nuclear power generation in particular.  In a strong safety culture, as in EDF’s nuclear power generation, it is challenging to justify and implement technologies that have only recently reached maturity.  At the same time, according to Scherrer, companies need ICT to offer exciting jobs to today's young people who grew up with Google.  The importance of the shift in behavior and skills of the "Web 2.0 generation" should not be underestimated, since massive hiring will be needed in the next ten years. Solutions also need to create value by improving economically measurable performance.

Value-adding solutions help increase reliability, reduce outages, and increase safety.  These solutions make historical data available to field personnel, provide smart dashboards, and add wireless sensors in harsh environments for improved equipment monitoring, early failure detection, and so on.

Two EDF nuclear generation sites, representing six units, will be equipped with WiFi by the end of 2010.  Outage control centers will test new tools, such as multi touch screens and interactive blogs to help coordination.  3D simulation is used to schedule and manage some operations related to reactor refueling, to shorten outages time.  A prototype of a remote exposure monitoring center is being tested on one site with the goal to improve radiation protection for maintenance personnel.  The training simulator at the new EPR unit at the Flamanville plant in Normandy will also use experimental 3D process visualization to improve training for new generations of control room operators.

Who Should Attend The Process Management Academy is a must-attend event for: CEOs, COOs, and Presidents CIOs and CTOs VPs and Directors of IT VPs, Directors, and Managers of Operations VPs, Directors, and Managers of Supply Chain VPs, Directors, and Managers of Manufacturing VPs, Directors, and Managers of Engineering Plant Managers and Supervisors Production Managers and Supervisors Directors, Managers and Architects of Enterprise Integration

PMA Virtual

For the first time, PMA presentations will be broadcast to virtual delegates across Europe.  This option enables process users to attend the event on-line and submit questions or comments as if they were sitting in the auditorium.  In addition, ARC and PROCESS will conduct various process-oriented webinars over the year.  The contents of all presentations and webinars will be archived and made available for download.

For more information on PMA Virtual, and to register, please visit: www.process.vogel.de/pma-registry.

Agenda

The schedule for the forum is as follows. 

Executive Speakers and Panel Participants

The following executives are among those who will present or participate in a panel discussion for the forum. 

PMA Webinars - Asset and Process Management

• May 2010:  Operational and Maintenance Excellence/Excellence in Design and Engineering
• Early July 2010:  Safety and Security for Clients, Workers, the Environment, and Assets/Safety and Security Design 
• September 2010:  Asset and Process Optimization/Economic Optimization
• November 2010:  Sustainability:  Energy and Material
• Late January 2011:  Industrial Communication and IT/Organization of IT, Automation, and Maintenance/Human Communication and Teamwork for Excellence/Governance of Automation and IT/Organization, Communities, and Teamwork

For more information about upcoming process-oriented PMA Webinars, please contact mrawe@arcweb.com.

PMA Attendees

The following companies are among those who have attended PMA:

ABB AFD GmbH Leuna Airsprite Technologies Aker Process Aliseca Alpha Steuer-Mess-    Regeltechnick ALSTOM Energy AMNYTT Anapur Aramco Overseas ARCA-Regler Arkema Group Arla Foods Ashcroft Instruments AspenTech AUCOTEC Automa AVI AVR Rotterdam B&R Industrial Automation Bar Pneumatische     Steuerungssysteme BARTEC Basell Polyolefine BASF Bayer BlueCielo ECM Solutions BN Automation BP Buerkert Werke C&M Engineering Cargill CAT Celanese Chemieanlagenbau    Chemnitz Clariant Produkte Cognis Oelchemicals Comos Industry Solutions ConScript Control Engineering COPA-DATA Croon CTE Curvaceous Software Danisco DDC Deutsche Messe Dow Chemical Dr. Oestreich Consulting DSM E+H Wetzer Economic Engineering EDF Elan Software Elias Emerson Process   Management Endress+Hauser ETH EUtech Scientific    Engineering Evonik Degussa

ExxonMobil Fachhochschule Köln Festo FHS Bonn-Rhein-Sieg Finze & Wagner EMSR Frauhofer IITB Future Capital GeCma Components GIT VERLAG Gönnheimer Elektronic Grace Manufacturing HACH-LANGE Hans Turck HART Hatch Associates Haus der Technik Henkel HIMA Paul Hildebrandt Hirschmann HOERBIGER Honeywell Horizon Power Huethig IBM Ifak IML Group Ineos Köln Infracor InfraServ Innomiate Security Intel Intergraph Intermate Invensys IT Advisory Group iTAC Software ITandFactory Kiel Engineering Knick Elektronische Konradin Verlag Robert   Kohlhammer Krohne Messtechnik Landesumweltamt NRW Lang & Peitler Automation Lanxess LeiKon LEONI Kerpen Lyondell MACTek MAN TURBO Managing Automation ManuBiz Mars Matrikon Merck Messe Duesseldorf Metso Automation Microsoft MiRO Karlsruhe MM MaschinenMarkt Mobrey MRO Software MTL Instruments NEC Electronics

NextNine Oldenbourg OMV Deutschland OSI Software OXEA Oxeno Olefinchemie Paradine Penta-Electric Pepperl+Fuchs Pfizer Manufacturing Phoenix Contact Primation Systemtechnik PROFIBUS ProLeiT PROLIST International PT Industrieel PTB Physik.-Techn. Publish Industry Verlag R. Stahl Schaltgeräte RIB Software ROCHE Diagnostics Rockwell Automation Rösberg Engineering Royal DSM Rudolf Wild SABIC Polyolfine Sachtleben Chemie Samson SAP Sasol Germany Schneider Electric Shell Deutschland Oil Siemens Softing Tata Consultancy Services Technip Germany Technische Computer TeDo Verlag Thales Group Thomas Industrial Media Ticona Total Petrochemicals Trebing & Himstedt T-Systems TU München-TUM Turck UBL Uhde Universität Kassel USPI VDE-Verlag VDI-Verein Deutscher VDI Wissensforum Vega Grieshaber Vogel Industrie Medien Völkers Büro VTA WAGO Kontakttechnik Weidmüller WEKA FACHMEDIEN WIB Wonderware Yokogawa Deutschland ZVEI

Travel Information

The Forum is held at the Maritim Hotel, Airport City, Düsseldorf.

Maritim Hotel Düsseldorf 
Maritimplatz 1
40474 Düsseldorf
Germany
Phone +49 (0) 211 5209-0
Fax +49 (0) 211 5209-1000
info.dus@maritim.de
http://www.maritim.de
For directions: http://www.maritim.de/upload/media/media/225/Anfahrt_MMDUS_Detail_1%5B4993%5D.pdf

The hotel is located within walking distance from Düsseldorf International Airport.  Participants should make their own hotel reservations.  ARC has contracted a reduced rate of 129 EUR (Standard), 139 EUR (Komfort), 169 EUR (Superior), based on availability, if reservations are made by February 15, 2010.  When making reservations, please specify that you will be attending PMA 2010.

To Register

Forum Fee

All prices are in Euro net, excl. VAT.

The fee includes lunch for each day registered, a dinner and reception on the first day, and all program materials.

Cancellations and Substitutions

Substitutions may be made at any time at no additional charge. The registration fee is fully refundable up to three weeks prior to the Forum date. A 50% cancellation fee will be assessed after that date. All cancellations must be received in writing.

Registration Methods

Please use one of the following methods to register for the Forum:

	In Germany, call +49-2104-28269889, fax +49-2104-542013, or e-mail mrawe@arcweb.com; In US, call +1-781-471-1000, fax +1-781-471-1100, or e-mail info@arcweb.com .
	Fax Brochure and Registration Form to +49-2104-542013.
	Register for PMA Virtual only.

Speaker Opportunities

For information on nominating a speaker for the forum, please visit our Speaking Opportunities page or contact Uwe Grundmann at +49-2104-542-012 or ugrundmann@arcweb.com.

Sponsorship Opportunities

Sponsoring the Process Management Academy provides your company with premier access to a unique, high quality audience.  PMA is the leading process automation focused event for industry executives.  Sponsors are given an exceptional opportunity to present their products and solutions as well as build relationships with key clients, partners, and press.

For information on opportunities for sponsoring the forum, please contact Uwe Grundmann at +49-2104-542-012 or ugrundmann@arcweb.com.