China is actively promoting the growth of the renewable energy industry. In 2008, the country invested 15.6 billion USD in green energy, an increase of 18 percent from the previous year. In 2009, the Chinese government is further increasing investments in this segment. A new energy industry stimulus package will be launched soon as part of a national effort to support ten key industries.

Like any other company, Siemens has to find a way to leverage the constellation of OEMs/machine builders, end users, and automation suppliers for their own benefit. Easier said than done, since within this triangle, each party has different objectives. Since machine builders are reluctant to differentiate themselves by advanced automation equipment, they often bypass this dilemma with brand labeling, e.g., by redesigning the HMI software.