ARC has core competencies in forecasting markets trends and growths — these skills can help support your strategic investment decisions. Market research can also be used to further define the needs in the market for the particular product, and whether the proposed product or service matches those needs. ARC can help you with Market Opportunity and Growth Data, Market Share and Product Positioning, Benchmark Analysis, and Market Surveys.  

Market Opportunity and Growth Data
What is the size and growth of the specific market you are targeting?  ARC can provide you accurate and quantitative data to help you put a strong foundation under your business planning.  An external evaluation from the most authoritative analyst company enhances the credibility of your proposals.

ARC maintains the most in-depth database in the world on the enterprise and manufacturing systems marketplace.  With offices worldwide, we provide the best perspective on the global market with detailed analysis of regional markets as well.  Accuracy and analysis is a direct result of our experienced staff where each member brings, on average, over twenty years of direct industry experience.  Custom research is provided to address your specific target market and products.

Market Share and Product Positioning
How successful are your products in capturing the market and why?  What is the “sweet spot” of opportunity where you should focus your sales force and marketing messages?

Real market insight and understanding comes from interaction with individuals at prospective customers.  Unlike most other market research firms who contract their research to others, our analysts conduct all ARC research in-house.  This provides an added benefit to you.  The analyst directly responsible for your research findings, analysis, and conclusions is available to you for further explanation and understanding.

Benchmark Analysis
How do your programs or products compare with the “best in class” for your industry?  Why repeat the mistakes others have made?  With ARC’s Benchmark Analysis, you are provided with an “external viewpoint” to give you a clear understanding of how your prospects view your efforts compared with others.  With this information, you will sharpen your programs and ensure success.

ARC’s analysts have advanced tools, industry contacts, and extensive experience to synthesize various inputs into meaningful information.  ARC will conduct surveys, analyze the findings, provide a written report, and deliver a presentation.

Market Surveys
Get it right the first time — avoid investments that do not meet the needs of your target market and "miss the mark".  A market survey will point your team in the right direction with these resources:

• Focused people so you get results fast
• A contact database containing users in your target markets
• Industry knowledgeable analysts who understand what they are asking and can interpret responses
• Worldwide capability

The survey will cover demographics (like job title, function, industry, company size, and pain points) and user feedback (satisfaction, benefits, functional needs, support, pricing, sales channel, and new applications).  An information-packed, high value-added survey report gets your programs focused on a winning strategy.

For more information on ARC's Market Research and Benchmark Analysis Services, please contact info@arcweb.com or call 781-471-1000.