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Tracy Doyle
Tracy Doyle
Director Strategic Services
Tracy is a member of the North America Business Development Team and the Asset Lifecycle Management Team.  As a member of ARC's sales team, she is focused on business development for the enterprise and asset lifecycle management markets.  She takes an active role in working with the Asset Lifecycle Management Analyst Team to help drive our research agenda.  
Tracy has over 20 years of industry experience.  Her diverse background in the software industry provides her a great skill set to advocate and support her clients.
Prior to ARC, Tracy worked with Maximo, (currently, IBM and formerly MRO Software and PSDI) in various sales and marketing roles.  In her most recent sales role, she managed the full partnership lifecycle.  She worked with the sales team to identify potential partners, initiated and developed the relationships, negotiated the Value Added Reseller Agreements, and developed go-to market strategies.  Some of her accounts included IBM, ABB, Foxboro, Honeywell, Johnson Controls, and Lockheed Martin.
Tracy holds a BA from the University of Massachusetts.