Orlando-2010-ARC-World-Industry-Forum

Who Should Attend

The Orlando 2010 Forum is a must-attend event for:

• CEOs, COOs, and Presidents
• CFOs, VPS, and Directors of Finance
• CIOs and CTOs
• VPs and Directors of IT
• VPs, Directors, and Managers of Operations
• VPs, Directors, and Managers of Engineering
• VPs, Directors, and Managers of New Projects
• VPs, Directors, and Managers of Procurement
• VPs, Directors, and Managers of Supply Chain and Logistics
• Directors, Managers and Architects of Automation and Enterprise Integration
• Plant Managers and Supervisors
• Production Managers and Supervisors

In past Forums, over 50% of the attendees have titles like Chairman, CXO, President, Vice President, Director, or Partner.

Forum Opening Day Sessions

Operational Excellence Program

Asset Lifecycle Management Program

Cyber Security Program

PLM and Virtual Commissioning Workshop

Global, Regional, and Country Market Intelligence Discussion

Cyber Security Workshop

General Session
Andy Chatha, ARC Advisory Group
Rick Lichtenfels, Deputy Program Director, Department of Homeland Security
Thomas Lange, Director Modeling & Simulation, Procter & Gamble

Operational Excellence Program

Asset Lifecycle Management Program

Cyber Security Program

Operational Excellence Program

Asset Lifecycle Management Program

Performance-Based Outsourcing Program

Collaborative Process Automation Strategies 2.0

Operator of the Future

Operational Excellence Program

Industry Organization Sessions

Performance-Based Outsourcing Program

Rob Aleksa
Section Head, Corporate Engineering, Procter & Gamble
Rob has worked with Procter & Gamble for over 30 years.  His assignments include health and beauty care, snacks and beverage, baby care, and corporate engineering.  Rob's expertise is in machine control, process control, and MES systems.  He has led the Corporate Machine Control section since 2000.  Rob also sits on the OMAC Board of Directions with the position of Vice Chairman and is the external P&G sponsor of PackML through the OMAC Packaging Workgroup.

Mark Anderson
President and CEO, Pro Mach
Mark has more than 20 years experience in global manufacturing.  He provides strategic leadership for Pro Mach and manages overall operations for Pro Mach’s three business units and related divisions: Primary Packaging, End-of-Line Packaging, and Identification and Tracking.  He also guides Pro Mach’s initiatives for delivering excellence in product development, customer service, and distribution.  Before joining Pro Mach, Mark served as Vice President and General Manager of Tyler Refrigeration, a division of Carrier Corporation, where he continually improved operations through lean manufacturing processes.  Before that he served as Vice President of Operations for Cooper Crouse-Hinds.  Mark began his career as a manufacturing and systems engineer at Caterpillar where he held several senior engineering and management positions in the electrical products and switchgear industries.

Christian Czauderna
Head of Global Efficiency Programs, Bayer MaterialScience
Christian began his career as a Research Assistant at the Institute of Power Systems and Power Economics at Aachen University.  He earned a PhD degree in 2000 in the issue of reliability in electrical supply systems.  From 2001 to 2004, Christian was a staff employee at the Energy Department of Bayer AG.  From 2005 to 2007, he was Head of Electricity Supply of Bayer Chempark Dormagen at Bayer Industry Services.  In 2007, he became Head of the Asset Management and Network Economics Department at CURRENTA GmbH & OHG (a joint venture of Bayer and Lanxess).  He has been in his current position at Bayer MaterialScience since October 2008.

Jim Davis
Associate Vice Chancellor, Information Technology & CIO, UCLA
Jim is the Associate Vice Chancellor Information Technology & CIO and a Professor in the Department of Chemical and Biomolecular Engineering at UCLA.  In chemical engineering, Jim’s research is in the area of data analysis, decision support, intelligent systems, and fault-tolerant/networked based control.  He is currently PI on a national initiative for Smart Process Manufacturing and he serves on the Executive Board of the National Programming Committee for AIChE.  In his Associate Vice Chancellor position, Jim has broad responsibility for university-wide IT technology planning, policy, investment, and deployment.  He is also responsible for UCLA’s research and education cyberinfrastructure, including grid and high performance computing and communications strategy and operations.

Ronaldo de Magalhães
Manager, Automation Technology, Instrumentation and Electric, Petrobras
Ronaldo is responsible for automation, instrumentation, and electrical areas of the 11 Petrobras Refinery business units.  His career began in 1979 as an automation engineer in REPAR Refinery’s maintenance division.  In 1988, he was transferred to company headquarters to become part of the automation team, working on different SDCD’s implementation projects in all refineries, and coordinating in particular, the implementation of REPAR Refinery’s system.

Daryl Dulaney
President and CEO, Siemens Industry
Daryl is responsible for all business activity and executive management of Siemens Industry which is comprised of five divisions including Industry Solutions, Drive Technologies, Industry Automation, Building Technologies, and Mobility. As a member of the board of directors, he oversees all business activities of the Industry Sector in the US, which includes OSRAM Sylvania, PLM Software, Water Technologies, and Siemens Industry. Additionally, Daryl is Division CEO for Building Technologies, a provider of energy and environmental solutions, building controls and fire safety and security systems. After his appointment to CEO in 2005, he guided the restructuring of the Building Technologies Division, including the successful implementation of cost containment and business process optimization strategies.

Tom Egan
Vice President Industry Services, Packaging Machinery Manufacturers Institute (PMMI)
Tom focuses on technologies in support of PMMI’s PACK EXPO trade exhibitions plus conference programs to aid members’ business pursuits.  As staff liaison to multiple professional committees including OMAC, he is involved with technical and commercial issues of interest to all PMMI member companies.  His team plans and organizes several PMMI packaging conferences on both packaging market trends and technical issues which are an integral element of the education initiative for packaging operations professionals.

Thomas Edgar
Professor of Chemical Engineering, University of Texas
Tom holds the George T. and Gladys Abell Chair in Engineering.  For the past 37 years, he has concentrated his academic work in process modeling, control, and optimization, with over 200 articles and book chapters.  Tom has co-authored leading textbooks, including Optimization of Chemical Processes and Process Dynamics and Control, and has received major awards from AIChE and ASEE.  Recently he carried out modeling and control research projects jointly with a variety of companies in the process industries under the auspices of the Texas-Wisconsin-California Control Consortium.  Tom is co-PI on the Smart Process Manufacturing initiative.  Previously he was Associate Dean of Engineering and Associate Vice President for Information Technology at the University of Texas at Austin.

Manuel Florez
Manager Process Engineering, LyondellBasell Fragrance and Flavor Division, Millennium Specialty Chemicals
Manuel has 24 years experience in designing, developing, and directing distillation programs (particularly batch) and participating and directing process analysis and improvement efforts.  He has worked at Millennium in the LyondellBasell Fragrance and Flavor Division for 10 years.  Previously he spent 14 years at International Flavors and Fragrances where he held positions of Development Engineer, Process Engineering Manager, and Technical Director.  Prior to that he spent 9 years with Exxon Research and Engineering.

David Frazee
Technical Director, Digital Oral Care Research & Development Lab, 3M
David joined 3M in 2005 as the Technical Director of the Software, Electronic & Mechanical Systems Research Laboratory.  The lab provides R&D technology and services in numerous engineering disciplines, including electronics, software, mechanical, industrial design, vision science, predictive engineering, rapid prototyping, and systems and solutions architecture.  He was recently named Director of R&D in a new 3M business unit focusing on the rapidly growing market in digital dentistry.  David started his career at GE Medical Systems in 1982 in CT systems and products as a software developer, implementing proprietary signal processing algorithms for CT image reconstruction, as well as new 3D visualization applications.  In 1994, he was named leader of Global Software Applications and led the global imaging software platform and medical workstation development teams.  David joined Vital Images, Inc. in 1999 as Vice President of Engineering, and led its technology organization to profitable growth as an advanced medical imaging visualization company.

Paul Galeski
CEO and Founder, MAVERICK Technologies
Paul is instrumental in managing all aspects of MAVERICK Technologies.  He is involved in strategically investing capital — both intellectual and financial.  Paul specializes in high-level operational consulting, as well as the development of overall automation and integration strategies.  Paul founded MAGNUM Technologies in 1989, providing multi-disciplined engineering services, programming, process control, and computer-aided design services.  In 1997, he and his partners sold MAGNUM to General Electric, where it became a GE Industrial Systems Division subsidiary.  Paul continued to serve as President until early 1999, and later that year founded MAVERICK Technologies.  He eventually acquired Software Architects, also an Inc. 500 company, and merged it with MAVERICK.

Jerry Gipson
Director Engineering Solutions Technology Center, Dow Chemical
Jerry has worked in a number of functional and business alignments during his 30-year career at Dow.  The Tech Center has global responsibility in Dow for the development, improvement, and effective application of competitive, leveraged technologies in the areas of process automation, process engineering, process safety, design engineering, and construction management.  Among his external activities in support of industry and market collaboration, Jerry speaks at a number of venues, and is Vice-Chair of the Board of Directors of FIATECH, a consortium dedicated to the development and deployment of fully integrated and automated technologies which deliver the highest business value throughout the life cycle of all types of capital projects.

Christian Herneth
Head Supply Chain Development, Petrom
Christian's current business focus is defining and implementing a comprehensive supply chain for OMV-group/Petrom.  The vision is to enable a “Balanced Multi Echelon Demand and Supply Oil Network” through a unique four-layered architecture connecting commercial software to field technology and integrating business processes and people-organization and technology services for planning, optimization, scheduling, and execution along this supply chain.  He began his career working in the chemical manufacturing and high tech industry. In 1995, he started consulting for Ernst & Young in the Networked Value Chain group.  After three years he returned to Europe as Director of Capgemini’s Global Office of Supply Chain Technology and Global Agent Center of Excellence.  During this time, he has worked with senior executives in several world leading companies, designing and managing large scale strategic and operational supply chain transformation projects.

Dennis Inverso
Principal Consultant, Electrical & Instrument Control Systems Group, DuPont Engineering
Dennis is a Principal Consultant and Alliance Manager in the DuPont Electrical & Instrument Control Systems group.  His background has mostly been project engineering and control systems related, working in all project activities from requirements definition through and including startup and commissioning.  Dennis is a Six Sigma Green Belt, with more than 40 years’ experience in positions of increasing responsibility and is the company’s resource in process control technology.  Dennis also has experience in manufacturing execution systems, including SAP implementation experience in warehouse management and supply chain integration.  Dennis has served on many national and international standards committees and is a recipient of the prestigious DuPont Engineering Excellence Award.

Barry Johnson
Reliability Advisor, Peace River Pulp Division, Daishowa Marubeni International
Barry has an extensive career in the pulp & paper industry that spans 34 years, all of it on the maintenance side.  He is responsible for reliability of all rotating equipment and continuous improvement towards improved reliability.& This includes indepth root cause failure analysis, lubrication requirements, vibration analysis of all rotating equipment, ODR review and critical equipment status, on-line vibration monitoring, and increasing equipment life (mean time between failures).

Thomas Lange
Director Modeling & Simulation, Global Capability Organization R&D, Procter & Gamble
Tom leads P&G’s modeling and simulation efforts ranging from computational chemistry, computer aided engineering (CAE) to process, reliability, and supply chain analysis.  He joined Procter & Gamble in 1978 as a Product Technical Engineer and has spent his nearly 30 year career modeling and simulating products and production systems.  In 1994, Tom was recognized with a PRISM award (Professional Recognition of Individual Sustained Mastery), P&G's highest technical recognition award for engineering.  In 1998, he was appointed Associate Director for Computer Aided Engineering in Baby Care, and Reliability Engineering responsibilities for all P&G paper goods including Always, Charmin, and Bounty. In 2004, he was appointed Director, Modeling & Simulation in Corporate R&D.  In 2008 he was named Director, Modeling & Simulation Global Capability Organization, R&D.

Blake Larsen
Director of Information Technology, Western Refining
Blake has worked in the refining industry since 1992.  He began his technical career by managing and implementing real-time information systems.  His background is in Unix Systems and IT Systems security.  Blake's current responsibilities center on network systems and infrastructure security across the refining division within Western Refining.  Blake is an active member in Various NPRA committees that focus on process automation and cyber security within the petrochemical industry.  Additionally, he has previously served as the President and Vice President of the El Paso Infragard Members Alliance in coordination with the F.B.I.

Rick Lichtenfels
Deputy Director Control Systems Security Program, National Cyber Security Division, Department of Homeland Security
Rick has over 12 years of engineering and management experience within both the public and private sectors, working at GTE Government Systems as a network modeling engineer and later at Booz Allen Hamilton as an associate.  Prior to his current position, Rick spent the previous four years at the DHS’ National Communications System (NCS) where he led the NCS’ Modeling, Analysis and Technology Assessment branch.  In this role, he developed the NCS’ Internet analysis capability and led efforts to model the effectiveness of various priority services mechanisms within carrier networks.

Michael McEnery
President and Co-Founder, McEnery Automation
Michael has been designing and delivering process automation solutions since 1993.  Through McEnery Automation's long term relationships with clients in multiple industries, Mike has the valuable perspective of seeing a variety of control systems evolve through their lifecycle.  His experience as a control system engineer, manager, salesman, and business owner allows him to assist clients in implementing solutions that balance use of industry standards and new technology, cost of ownership, reliability, and ease of implementation.  Mike is currently Vice Chairman of WBF, the Organization for Production Technology.

Rich Morihara
Senior Engineer, Boeing Research & Technology
Rich joined Boeing in 1989 and has been working for the advanced central research and development unit of The Boeing Company integrating numerous control and data acquisition systems.  He has automation experience in composites, forming, machining, cell control, and process controls.  In addition, Rich has been working to integrate the use of portable metrology equipment into the manufacturing process in order to improve quality.

Keith Nosbusch
Chairman and CEO, Rockwell Automation
Keith was appointed CEO in February 2004.  He is also the chairman of the company’s board of directors.  Prior to this appointment, Keith served as President of Rockwell Automation Control Systems and an officer of the corporation, positions he held since November 1998. He previously served as Sr. Vice President for the Control and Information Group, where he was responsible for the launching of LogixTM, Rockwell Automation’s premier integrated control and information platform.  Keith's career began in 1974 when he joined Allen-Bradley as an application engineer, and since then he has had numerous positions of increasing responsibility.

Kevyn Renner
Senior Technology Consultant, Chevron
Kevyn has a chemical engineering background with more than 20 years combined experience in process design and operations, advanced control and instrument systems, vertical industry marketing, and information systems with companies including PetroCorp, Mobil Oil, Foxboro, Emerson and Sun Microsystems.  Kevyn is presently focused on the integral use of refining system automation and petroleum downstream enterprise information, within an interoperable infrastructure, to drive enhanced value from the downstream petroleum value chain.

Michael Sarli
Plant Automation Technology Program Leader, ExxonMobil Research & Engineering
Mike manages the Plant Automation technology portfolio, including the R&D program, broad deployment strategies for new technology, intellectual property management, and relationship management with major automation technology providers.  Prior to his current assignment, he held a number of technical, supervisory, and management positions within ExxonMobil Research & Engineering and several of its predecessors since joining Mobil in 1975.  He holds over 30 U.S. Patents in the area of petroleum refining and has authored or co-authored eight technical papers on various aspects of refining technology.

Patrick Schweitzer
Measurement and Automation Projects, ExxonMobil Research & Engineering
Patrick currently leads a team for special projects centering around wireless and instrument diagnostics.  He has 30 years of industrial experience ranging from precious metals, refining, and chemicals to downstream oil & gas refining.  Prior to joining ExxonMobil, he was Business Development Manager for Intergraph Corporation and Senior Control Systems Engineer for KBR.  He is Co-Chair of ISA100 Wireless Technologies and a non-supplier voting representative to the Board of WCI.

Martin Schwibach
Senior Automation Manager Industrial Communication, BASF
Martin has been with BASF for 20 years.  He is responsible for the technical expertise and services of industrial communication technologies at BASF, mainly for the Ludwigshafen site.  This includes networked automations systems, wireless automation and radio systems, camera systems, public adresss systems and fire and gas panels.  Martin started his career as a control engineer, and gained experinces with fieldbus technology, manufacturing execution systems and performance management applications.  Additionally, he is Chairman of the NAMUR Working Group 4.15 Wireless Automation.

Werner Setzwein
Vice President Automation & Electrical Engineering, BASF
Werner has been with BASF for over 20 years.  He is responsible for the technical expertise of automation and electrical engineering for BASF projects worldwide.  This includes all areas of process control, automation technology, process analytical technology, field device technologies, and electrical technologies.  Werner began his business career as a design engineer, commissioning engineer, and construction manager for power plants. He has over 30 years of experience in project engineering and project execution.

Steven Sonnenberg
President, Emerson Process Management & Executive Vice President, Emerson
Steve leads Emerson’s process management business.  He was appointed as Emerson Executive Vice President and the Business Leader of Emerson Process Management in October 2008.  Steve joined Emerson in 1979 as a marketing analyst with its Brooks Instrument division.  His career progressed rapidly as he assumed a number of marketing and general management positions in Germany, London, and Asia Pacific.  In 2000, Steve was appointed President of Emerson Process Management Asia Pacific, and in 2002 he was appointed President of Emerson’s Rosemount division.  During his tenure, he has also been responsible for several Emerson acquisitions including Rosemount TankRadar (formerly Saab Marine), Mobrey, Damcos, and Metran.

Maryrose Sylvester
President and CEO, GE Intelligent Platforms
Maryrose has been President and CEO since February 2006.  Prior to her current role, she was President of GE Quartz, which develops, manufactures, markets, and sells fused quartz and boron nitride products for semi-conductor, lighting, electronic, fiber optic and industrial applications.  She was named President of GE Quartz in May 2002 and a GE Company Officer in December that same year.  Maryrose started her GE career in 1987 working for GE Lighting’s Sourcing organization.  She progressed through various positions of increasing scope and complexity, including Manager of Worldwide Direct Materials for GE Lighting Worldwide Sourcing, Director of Sourcing for GE Lighting Europe, General Manager of Worldwide Sourcing, General Manager of High Intensity Discharge Products, and President and CEO for GE Lighting Systems.

Bruce Taylor
Manager Business Process Integration, Suncor Energy
Bruce is a senior management professional with more than 35 years of experience in delivering business benefits through the innovation of leading edge information technologies in the real-time process manufacturing industry.  He joined Suncor in 2006 to manage their integrated ERP deployment after which he accepted an expanded leadership role in Suncor’s Operational Excellence organization.  Bruce’s experience spans numerous global industries in which he has architected and implemented a broad set of complex integrated business and operations applications.  He is an active member of the NPRA Process Automation and Decision Support Committee, the Open O&M/MIMOSA Owner Operator Leadership Committee, and the MESA Process Industries SIG.

Sandy Vasser
Facilities Electrical and Instrumentation Manager, ExxonMobil
Sandy has more than 30 years experience with Exxon and ExxonMobil in a variety of project and management positions.  In his current position, he manages a team of engineers responsible for the design, installation, and commissioning of electrical generation and distribution, process control, and instrumented safety systems for major upstream oil & gas capital projects worldwide.  This team is also responsible for developing, promoting, and implementing strategies for successfully executing project instrument and electrical activities.

Kate Vitasek
Faculty, University of Tennessee Center for Executive Education
Founder, Supply Chain Visions
Kate is a nationally recognized innovator in the practice of supply chain management.  She is the founder, faculty, and lead researcher in the concept of 'vested' (also known as vested outsourcing), which was developed in conjunction with the University of Tennessee.  Kate's approaches and insights have been widely published in respected academic and trade journals.  The Journal of Commerce recently recognized her as a “Woman on the Move in Trade and Transportation” for her leadership in the profession, and DC Velocity Magazine dubbed her a “Rainmaker” for her efforts in helping to build the logistics and supply chain profession.  Logistics Quarterly and Supply Chain Digest have both honored her as a “Woman in Supply Chain” and she was honored as a “Woman of International Influence” by Global Executive Women.  She has served on the Board of Directors for the Council of Supply Chain Management Professionals as well as on the Supply Chain Council’s Deliver Committee.

Hartmut Wuttig
Business Unit Manager Oil, Gas, & Petrochem, Process Automation Division, ABB
Hartmut joined ABB in 1998.  Since then he has held a variety of management positions including Business Unit Manager for Chem/Pharma, Division Technology Manager, and R&D Manager for Automation Systems.  Prior to joining ABB, he worked for Elsag Bailey in a variety of leadership roles including product development and marketing.  He was also General Manager of the Automation Systems Business of Hartmann & Braun. He began his career as a commissioning engineer for power plant control systems.

Dennis Yieh
Assistant Manager, Control Systems Group, Sterling Chemicals
Dennis' group is responsible for providing technical support of DCS, PLC, safety interlock systems, advanced process control, and process and environmental information systems provided by companies such as Emerson, Foxboro, Rockwell Automation, Siemens, Schneider Electric, and OSIsoft.  He has more than 30 years of chemical industry experience ranging from process design, technical support, production, and process control.  He has managed and successfully implemented many APC and environmental applications since 1994 to reduce product variability, increase production, and reduce manufacturing costs.  Dennis began his career as a chemical process engineer with Monsanto and his interest in process control led him to the process control position to provide the most impact to plant operation improvements.

Phil Zylberman
Refining Automation Migration Team Leader, Chevron
Phil has 30 years experience with Chevron in various organizations.  A majority of this time has been spent in the area of instrumentation and process control, including engineering, project execution, procurement, and program management in this arena.  For the last three years Phil has been engaged in Chevron’s Refining 00#1 Program, overseeing the Automation Migration component.