David brings 22 years of experience in developing, deploying. and selling technology solutions to CPG manufacturers and retailers.  Joining IBM in 2003, he initially focusing on developing and selling new product development solutions to the CPG industry.  Prior to his current role he was the Global Sales Leader for CP Software Solutions.  He began his career working with planogramming software for retailers.  Subsequently, he was employed by Information Resources where he held numerous positions in the software consulting division developing and selling software solutions for CPG manufacturers.  His last role there was Vice President of National Software Consulting where he provided product management and sales support for trade promotion management solutions.   He subsequently joined i2 Technologies to develop CPG specific solutions.