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Presenting ARC's Fifteenth Annual Orlando Forum

ARC World Industry Forum:  Driving Innovation, Sustainability and Performance

Beyond the Perfect Order Metric:  Bringing Together Supply Chain, Category Management, and Mobile Technologies to Improve On-Shelf Availability

February 8-10, 2011 - Orlando, Florida

A paradigm shift is taking place in the fast-moving consumer goods supply chain.  A manufacturer’s job is no longer done when the goods arrive at the retailer’s distribution center (DC).  Instead, a manufacturer must now collaborate with its retail partners to ensure strong, in-stock performance at the retail shelf, which ultimately leads to increased revenues and profits for both parties and more satisfied and loyal consumers.  The perfect order metric, as traditionally defined, is still important, but no longer sufficient.  Service levels and metrics linked to a customer’s shopping experience are more important than a manufacturer’s delivery performance to a retail DC.

Many of today’s supply chains start and end at the retail shelf.  And this perspective requires companies to better integrate, synchronize, and transform their supply chain processes.  For example, integrating demand management and replenishment processes with category management will be a best practice that will differentiate leaders from laggards in the consumer goods industry.  Likewise, tomorrow’s industry leaders will also leverage mobile technologies to streamline and optimize their merchandising and direct store delivery operations and to gain more real-time business intelligence, which will all contribute to further improvements in on-shelf availability.

This 1.5 day seminar is a must-attend event for supply chain, category management, and other executives interested in discussing and finding answers to the following questions:

  • What are the root causes of retail shelf out-of-stocks?  Why does this problem persist?
  • How are leading CPG companies and their retail partners collaborating to address these root causes and improve on-shelf availability?
  • What organizational and processes changes are required?  Is better integrating supply chain with category management part of the answer?  What are the right metrics to create organizational alignment and drive desired behaviors and outcomes?
  • Which technologies will play an important role?  What capabilities should companies prioritize?  Are demand signal repositories and mobile technologies part of the equation?
  • How do you develop the business case for making the necessary investments in people, process, and technology?  What is the ROI and payback?  How do you get the CEO, CFO, and CIO on board?


Who Should Attend

This seminar is a must-attend event for:

  • Supply chain and other executives at consumer goods manufacturers and retailers with responsibilities in demand planning, replenishment, category management, merchandising, customer logistics, direct store delivery, and other functions linked to on-shelf availability.
  • Third-party Logistics (3PLs) companies that provide supply chain and fulfillment services to CPG manufacturers and retailers
  • Chief information officers and supply chain IT executives that support the supply chain organization in enabling business process transformations and new initiatives.

Due to the networking format of the seminar, attendance will be limited to only 100 executives from CPG, retail, and 3PL companies.  Early registration is highly recommended.  Reserve your place today to avoid missing out on this valuable learning and networking experience.



Agenda details for this program are shown below.  Times and sessions are subject to change.

8:30 - 8:45 AMWelcome and Agenda Review
8:45 - 9:15 AMARC Research Results on Shelf-Level Collaboration
Steve Banker from ARC Advisory Group will present ARC's research findings on shelf-level collaboration.
9:15 -10:00 AM“Using Demand-Driven Data for Supply Chain Execution”
DelMonte case study by Bill Pollard, Vice President of Customer Service and Transportation
10:30 - 11:15 AM“CPFR Journey & Breakthrough”
Sony Electronics case study presentation by Margaret Kairis, Director, Customer Supply Chain Operations
11:15 AM -12 PM"Roadmap to Collaborative Integrated Business Planning for Whirlpool and Lowes"
Whirlpool and Lowes case study presentation by Mike Pechtel, Director, Lowe's Strategy, Planning & Operations, Whirlpool Corporation
2:00 - 3:30 PMThink Tank Discussions on Shelf-Level Collaboration
Attendees will discuss the benefits and challenges of shelf-level collaboration in small break-out sessions facilitated by ARC analysts.
4:00 - 4:30 PMThink Tank Debriefs
Break-out teams report back the key takeaways of Think Tank discussions.
4:30 - 5:30 PMTechnology Vendor Panel
Panel discussion with leading supply chain software vendors on technology’s role in facilitating shelf-level collaboration and enabling improved on-shelf availability.
8:30 - 8:45 AMMobile Technologies in Supply Chain
Presentation by Adrian Gonzalez of ARC on mobile trends in supply chain.
8:45 - 9:30 AM“Kraft’s Retail GPS Initiative”
Kraft Foods case study presentation by John Hargreaves, Director, Retail Finance
9:30 AMThink Tank Discussions on Mobile Technologies in Supply Chain
Think Tank discussion sessions on the role of mobile technologies in improving on-shelf availability and other supply chain management applications.
11:30 AMWrap-up Session
Wrap-up of the sessions including next steps and conclusion.

Executive Speakers

The following executives are among those who will present at the Forum.  Select speaker name to view bio and picture.

Vice President, Customer Service and TransportationDel Monte Foods
Solution Executive, Consumer ProductsIBM
Vice President, Industry StrategyJDA Software Group
Director, Retail FinanceKraft Foods
Sr. Manager Retail Initiatives, Sales Operations & Strategy GroupKraft Foods
Vice President, Consumer Products & RetailOne Network Enterprises
Director, Value Chain Planning Product StrategyOracle
Director, Customer Supply Chain OperationsSony Electronics
Director, Strategy/Planning and Operations for Lowe'sWhirlpool


The Forum is held at the Renaissance Orlando Hotel in Orlando, Florida.

Renaissance Orlando at SeaWorld Marriott
677 Sea Harbor Drive
Orlando, Florida  32821
407-351-5555 or 800-327-6677
For Reservations:
Main Website:

Hotel Reservations
Attendees should make their own hotel reservations.  ARC has contracted a reduced rate of $180 based on availability (the name of our group block is "ARC Forum"), if reservations are made by January 21, 2011.  You can make reservations on-line at

Travel to and from Airport
ARC is partnering with Destination Express, an exclusive, point-to-point, airport transfer service designed specifically for ARC Conference attendees between the Orlando International Airport and Renaissance Orlando.  There will NOT be additional hotel stops along the way.

  • Discounted Arrival Transfer for ARC Conference: Monday, February 7, 10 AM - 7 PM ($18 per person)
  • Discounted Departure Transfer for ARC Conference: Thursday, February 10, 12 PM – 6 PM ($17 per person)

All prices include non-stop transportation via luxury motor coaches, meet and greet staff assistance, airport fees, tolls, and driver gratuities.  This is an advance reservation service exclusive for ARC attendees and ALL reservations must be made by 5 PM EST on February 4, 2011.  To make your reservations, go to:

Mears Transportation is also available for shuttle, taxicab, luxury sedan, and limousine transportation to and from the airport, area attractions, local restaurants and most convention hotels. Mears Transportation Reservations: 407-423- 5566 or 800-759-5219.  Taxi service from the Orlando International Airport is located level 1 outside at the curb. Taxi Reservations: 407-422-2222.

Orlando Attractions
The Renaissance is just a short shuttle or taxi ride from the most popular Orlando attractions and within easy access of Orlando airports.  Hotel amenities include complimentary 24 hour fitness center use; transportation to SeaWorld Orlando, Discovery Cove, Aquatica, and Universal Studios Orlando based on shuttle schedule; and public area wireless Internet.  Hotel room Internet access provided to all forum attendees courtesy of ARC Advisory Group.

Please contact Orlando's Visitor Information Center at 407-363-5874,, for information regarding current events in Orlando.  For discounted attractions in Orlando, please visit the Orlando Convention Aid website.  Their on-line travel guide offers discounts to restaurants, golf, attractions, nightlife, shopping, and more, including making dinner reservations for you.  

Over Flow Headquarters
Hilton Grand Vacations Suites at SeaWorld- Orlando located at 6924 Grand Vacations Way, Orlando, FL 32821 is your overflow headquarters!  Should you not be able to get a reservation at the Renaissance, ARC has blocked suites at this property which is across Sea Harbor Drive (just .2 miles away) from the ARC Forum site.  Please contact Hilton Grand Vacations Orlando Reservations Department directly by calling toll-free 866-782-9442 (Monday-Friday 8:30 AM-5:30 PM) or email and they will handle your group reservation requests.  There will be a one-time AM and PM shuttle service each day for guests staying here compliments of ARC to get you to the forum hotel. Time details to  follow.

Request the “ARC” Group rate which is for deluxe suite accommodations: one-bedroom suites at $159 or two-bedroom suites at $239. Each has full bath with shower and Whirlpool tub, a kitchen area with all the comforts of home, and a screened patio. Your stay includes complimentary high speed Internet, fitness center, shuffleboard, and lakefront walking path. Reservations need to be made by January 31.

To Register

Forum Fee

The Forum fee is $995 if registered by December 30, 2010.  After that date, the fee is $1,195.  The fee includes breakfast and lunch each day, a reception on Tuesday and Wednesday evenings, and all program materials.  Group rates are available.  Please contact for more information.   

Cancellations and Substitutions

Substitutions may be made at any time at no additional charge. The registration fee is fully refundable up to three weeks prior to the Forum date. A 50% cancellation fee will be assessed after that date. All cancellations must be received in writing.

Registration Methods

Please use one of the following methods to register for the Forum:

Call 781-471-1000, or to obtain a registration form, e-mail

Register On-line.  Note: To register for the Forum on-line you must be signed in on our Website. If you have not previously registered on our Website, please register here.

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