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Presenting the Seventeenth Annual ARC World Industry Forum

Achieving Breakthrough Performance with New Processes and Technologies

February 11-14, 2013 - Orlando, Florida

Achieving Breakthrough Performance While Managing Risk

The first day of the 2013 ARC World Industry Forum in Orlando involved well-attended workshops on cyber security (conducted by the US Department of Homeland Security), DCS migration, supplier selection, and market intelligence; an ISA 108 Committee Meeting on intelligent device management; plus six supplier press announcements.  The formal program kicked off Tuesday morning with a compelling, thought-provoking general session featuring keynote presentations from ARC, NASA, and ExxonMobil, followed by an executive panel discussion.

ARC World Industry Forum 2013

The common theme that emerged from these presentations and discussions was how can today's organizations — whether a government entity on the cutting edge of technology such as NASA, a global integrated energy company such as ExxonMobil, or leading automation suppliers such as Siemens, GE Intelligent Systems, Rockwell Automation, or Yokogawa (whose executives participated in the panel discussion that followed) — take advantage of innovative technologies and concepts to achieve breakthrough performance while managing risk?

Dick Hill, ARC Advisory GroupARC Vice President Dick Hill kicked off the session by summarizing the participation at this, ARC's 17th annual Forum event in Orlando.  According to Dick, this included 620 registered attendees from 22 countries representing 70 operator companies, 90 technology suppliers, and 40 different media companies, plus government, academia, and industry associations.  Overall, 140 executive speakers and panelists participated in the four-day Forum program.

Disruptive Technology Cycle
As has become customary for these annual Forum events, Andy Chatha initiated the general session discussions with an overview of the most pressing industry drivers and key technologies and industry trends that ARC researched during the preceding year.  According to Andy, what keeps most executives and managers at today’s operating companies up at night these days, is the need to achieve “zero downtime, with zero incidents,” the topic of the keynote presentations to follow.

Andy summarized the many new business models that are now emerging.  These include:

  • Ubiquitous wireless access in developed countries
  • Inexpensive devices, access, and services (“apps”)
  • Fearless and connected consumers who will try out new gadgets and services
  • Motivated and focused entrepreneurs
  • Nearly “plug & play” environment for entrepreneurs in which numer-ous venture capital and IT firms are willing to help entrepreneurs
  • Ability for companies to reach millions of users globally

Andy Chatha, ARC Advisory GroupAccording to Andy, “Today’s technology cycle is both broader and more disruptive than in the past.  Furthermore, companies with new business models are emerging.  In the automotive industry, for example, hybrid and electric cars are gaining in popularity, several companies have autonomous concepts cars, most major automotive companies have launched ‘connected car’ platforms and are betting on their app platforms to stay connected with their customers.  Car-sharing services are also proliferating.”  He explained that the automotive industry appears to be evolving from a primarily manufacturing and marketing industry, to a service business.  These represent disruptions in the way cars are powered, driven, connected, manufactured, maintained, and indeed, the entire car “ownership” paradigm.

Moving on, Andy explained that the era of connected devices is already upon us.  In 2012, there were more than 10 billion Wi-Fi-connected devices, with projections for more than 50 billion devices to be connected by 2020.  This will include more than five billion smartphone and internet users, most cars, and many home appliances.  Free or inexpensive mobile platforms will dominate the market, including Android, IoS, and Windows.  Andy believes that, ultimately, these connected devices will help create a smarter, more sustainable world.

The technology also drives new behaviors.  For example, rather than going to hard-copy newspapers, magazines, catalogs or even the Internet via PCs or laptop computers to obtain information; many people now typically access information on their mobile smartphones or tablets.

Looking at the automation business as a whole, Andy believes that — due to the complexity of modern systems, the difficulty in upgrading software, the growing need for remote monitoring services, the growth of cloud computing, ever-reducing hardware costs, the current growth of supplier-provided services, and other factors — the automation business will ultimately evolve to one of performance-based managed services.

Risk Management at ExxonMobil
Patricial Sparrell, ExxonMobilThe next keynote speaker, Patricia Sparrell, Department Manager, Automation, Optimization & Global Support at ExxonMobil Research and Engineering, explained the company’s approach to risk management.

“Breakthrough technology is all very exciting,” Patricia agreed, “but at the same time, we all have a lot of installed technology that we have to keep running safely and efficiently.  ExxonMobil is one of the few companies that is still fully integrated, from upstream exploration and production, to downstream refining, chemical production, and marketing.  We feel that this provides us with a competitive advantage and risk management is fundamental to this.”

Patricia explained how the company’s management systems have evolved for continuous improvement, starting with a focus on facilities and engineering starting in the 1960s; safety, security, health, and environment (SSH&E) programs, procedures, and practices starting in the 1970s; and SSH&E management systems starting in the 1980s.  According to Patricia, “Prior to implementing the management systems, we were missing the hearts and minds of our employees in our efforts to manage SSH&E-related risks.”

The company’s management systems, based on continuous improvement principles, provides structure, a disciplined approach, and a platform for sustainability and continuous improvement.  The risk management policies are defined within ExxonMobil’s Operations Integrity Management System (OIMS).  According to Patricia, OIMS provides a structured, systematic corporate-wide commitment and complies with international standards for occupational safety, health, and environmental systems.  The goal is to achieve safe and environmentally responsible operations and compliance with all SSH&E laws and regulations.

Helmuth Lugwig, SiemensManaging Risk During NASA’s Mars Rover Curiosity Project
Helmuth Ludwig, CEO, Industry Sector North America, at Siemens, introduced the next keynote speaker, Doug McCuistion, Director, Mars Exploration Program (Retired) at NASA.  While the relationship between industrial automation giant Siemens and NASA, the US National Aeronautics and Space Administration, might not immediately appear obvious, it soon became so as Helmuth explained how Doug’s talented and dedicated group of scientists and engineers used commercially available Siemens PLM software to design, model, and simulate every element of the Mars Science Laboratory’s (MSL) amazingly complex Curiosity rover and the delivery system in advance.

As we learned, this was key to minimizing risk and helping assure the success of this ambitious and extremely costly project; one that clearly required breakthrough performance.

Doug immediately picked up on this.  “Managing risk and performance breakthroughs are two key themes.  You can’t entirely eliminate risk, so you have to manage it,” he said.

Doug McCuistion, NASADoug began his fascinating presentation with a discussion on why NASA selected Mars as the target for this exploration program.  According to Doug, Mars has been in the human psyche going back to the days of ancient Greece and Rome and that Mars’ past continues to intrigue scientists today.  He went on to explain the history of NASA’s Mars Exploration Program and why it had been so challenging to land scientific packages on its surface, which is very rugged and surrounded by a thin atmosphere.  “Mars has enough atmosphere to be a pain in the neck, but not enough to help,” he said.  Apparently, you can’t use supersonic, retro-propulsion thrusters in an atmosphere (as NASA did for the moon landing); requiring use of multiple techniques to slow down the landing craft and ultimately deliver the scientific package to the right spot on the surface.

Moving on to the rover vehicle itself, which – rather than just an extraterrestrial transport mechanism — is actually a highly sophisticated mobile laboratory with numerous complex components, most of which had to be designed from scratch or significantly modified for the project, conducted at NASA’s Jet Propulsion Lab in southern California.

Mars CuriosityOn the launch date, November 28, 2011, following many years of intense effort by Doug’s team, the MSL Curiosity project executed a perfect launch from Cape Canaveral in Florida and the spacecraft, re-entry package, and Curiosity rover began their 8.5-month, 352 million-mile journey to Mars.

Although the scientific part of the mission has barely begun, the MSL Curiosity rover, now in Yellowknife Bay on Mars, has already sent back some amazing photos and metrological reports and uncovered the first hard evidence of what once was a very active river, and in fact, an entire history of water on the surface of Mars.

According to Doug, the mission involves a number of significant firsts for NASA’s Mars exploration program.  These include the:

  • First guided (non-ballistic) entry
  • First mobile laboratory
  • First on-board analytical capability
  • First long-lived research vehicle
  • First metric-ton package

Executive Panel Discussion

Agenda by Industry

Following is the schedule for the Forum by industry focus.

Petrochem includes Oil & Gas and Chemical.

Process includes Mining, Metals, Cement, Glass, Paper, and Water & Waste.

Sunday, February 10 - Workshop Attendee Cocktail Party in The Upper Deck, 6-8 PM

Monday, February 11

9 AM - 2 PM  Petrochem Process Power CPG/Food Life Sciences Auto/Aero
Cyber Security Workshop I:  Threats to Industrial Control Systems



Intelligent Device Management ISA108 Committee Meeting​
End User Only Workshops - Submit Request for Invitation​​
2 - 3:30 PM
Cyber Security Workshop II:  For IT, Automation, and Engineerig Managers    
Introduction to ARC MIRA Service​
Intelligent Device Management ISA108 Committee Meeting, cont'd.​
4 - 5:30 PM​ ​ ​ ​ ​ ​ ​
Cyber Security Workshop II, cont'd.
Introduction to ARC STAR Service​
Intelligent Device Management ISA108 Committee Meeting, cont'd.
6-9 PM:  ARC Welcome Reception - Courtesy of Cisco and ARC

Tuesday, February 12

7 - 8:30 AM:  Networking Breakfast
8:30 – 10 AM:  Achieving Breakthrough Performance: Keynote Presentations
10:30 AM – 12 PM:  Achieving Breakthrough Performance: Industry Executive Panel
12 - 2 PM:  Lunch - Sponsored by Inductive Automation​
2 - 3:30 PM  Petrochem Process Power CPG/Food Life Sciences Auto/Aero
Process Optimization for Energy and Sustainability      
Moving Historian and Production Management to the Cloud          
Synchronizing Operations and Maintenance      
Managing Project Risks    
4 - 5:30 PM
Analytics and Dashboards for Operational Excellence    
Information Driven Production            
Managing Assets to Meet Operational Requirements and Minimize Risk    
Preparing for the Future Workforce
5:30 - 7 PM:  AVEVA’s Fiesta Cocktail Party​
7 - 9:30 PM:  Schneider Electric’s Dinner Reception

Wednesday, February 13

7 - 8:30 AM:  Networking Breakfast​
8:30 – 10 AM:  Achieving Breakthrough Performance with New Processes and Technologies
10:30 AM - 12 PM  Petrochem Process Power CPG/Food Life Sciences Auto/Aero
Critical Event Detection and Management    
Mobility Solutions for Plant Personnel
Asset Information Management - Integrating Design and Operations Information  
Risk Management Strategies and Challenges        
12 – 2 PM: Lunch
1:15 - 1:45 PM:  ABB Workshop - Asset Health for the Plant of the Future​
2 - 3:30 PM  Petrochem Process Power CPG/Food Life Sciences Auto/Aero
Getting Smarter with Operator Training Simulators
Remote Operations Management  
Getting More from Plant Floor Intelligence  
Operational Analytics for Production Machinery Efficiency    
4 - 5:30 PM
Managing Operational Risks and Business Continuity  
Can Enterprise Manufacturing Intelligence Make Your Smarter?
Transforming Oil & Gas Industry by Leveraging Industry Standards / Internet of Things:  Opportunities and Challenges    
7 - 10 PM:  Siemens SeaWorld Dinner and Shamu Show (depart at 6:40 PM at Gift Shop)

Thursday, February 14

7 - 8:30 AM:  Networking Breakfast​ ​ ​ ​ ​ ​ ​
8:30 - 10 AM  Petrochem Process Power CPG/Food Life Sciences Auto/Aero
Social Technologies for Industry
Leveraging Standards to Manage Field Devices
10:30 AM - 12 PM
Bring Your Own Device (BYOD) for Plant Personnel
Transforming Automation Business Through Collaboration and Industry Standards
OMAC Workshop: Results and Activity Update, cont'd.
12 PM:  Forum Ends with Boxed Lunches




Executive Speakers

Keynote and featured speakers include the following.  Click on the speaker name to view a brief bio. 



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Innovations Showcase

New industry solutions are on display at the Innovations Showcase.  The Showcase provides an excellent opportunity for executives to assess the potential for emerging applications in production management, interoperability, virtual manufacturing, process improvement, asset management, operations management, supply chain synchronization, and more.  Exhibits have application scenarios for attendees to see how emerging technologies are applied to help solve issues across all industries.

The Showcase is open during the Monday Evening Reception and during breakfasts, breaks, and lunches.  It is held adjacent to the forum where refreshments are served.





The Forum is held at the Renaissance Orlando Hotel in Orlando, Florida.

Renaissance Orlando at SeaWorld
6677 Sea Harbor Drive
Orlando, Florida  32821

The Renaissance is just a short shuttle or taxi ride from the most popular Orlando attractions and within easy access of Orlando airports.  For transportation options and directions, visit the hotel's transportation page (Mears Transportation Group is the preferred company for all transportation needs).  Hotel amenities include complimentary 24 hour fitness center use; transportation to SeaWorld Orlando, Discovery Cove, Aquatica, and Universal Studios Orlando based on shuttle schedule; and public area wireless Internet.

Please contact Orlando's Visitor Information Center at 407-363-5874,, for information regarding current events in Orlando.  For discounted attractions in Orlando, please visit the Orlando Convention Aid website.  Their on-line travel guide offers discounts to restaurants, golf, attractions, nightlife, shopping, and more, including making dinner reservations for you.  SeaWorld is offering discounted tickets for forum attendees, their spouses, and guests.


Previous Attendees

The following companies have attended recent ARC forums:

21st Century Manufacturing Solutions
3e Technologies International
Advantage Business Media
Agilent Technologies
Air Liquide
Akzo Nobel
AMEC Natural Resources
Applied Materials
Applied Technologies
Aramco Services
Arch Coal
Archer Daniels Midland
Architect of the Capitol
Arthrex Manufacturing
As One Technologies
Aspen Technology
Automation Federation
Automation World
Azima DLI
B&R Industrial Automation
B&R Industrie-Elektronik
Baker Hughes
Bayer CropScience
Bayer HealthCare
Beckhoff Automation
Bentley Systems
Blum Capital
Boise Cascade
Bosch Rexroth
BR&L Consulting
Bristol Myers Squibb
British American Tobacco
Brock Solutions
Brown & Caldwell
Cardinal Ethanol
Celanese Chemicals
CF Industries
CFE Media
CH Robinson Worldwide
Chemical Engineering Magazine
Chemical Processing Magazine
China Yangzte Power
CHR Hansen
Chromatic Technologies
Church & Dwight
CIM Software
City of Des Moines
City of Orlando
Clasma Events
Cognizant Technology Solutions
Complete Manufacturing Automation
Connacher Oil and Gas
Consumers Energy
Continental Mills
Control Engineering Magazine
Control Magazine
Control Station
Cooper Bussmann
Cooper Industries
Cox Software
CP Kelco
CRB Consulting Engineers
Cypress Envirosystems
Dakota Gasification
Danish Municipality Middelfart
Dassault Systèmes
DC Water and Sewer Authority
Defiance Technologies
Del Monte Foods
Descartes Systems Group
Design News
DMG Vertriebs und Service
Dolphin Energy
Domesticating IT
Dominion Virginia Power
Dow Chemical
Dow Kokam
Dust Networks
Elkay Manufacturing
Embedded Labs
Emerson Process Management
Ergon Refining
Evonik Degussa
FA Consulting & Technology
FDT Group
Fieldbus Foundation
Food Engineering Magazine
Ford Motor
Fractionation Research
Freeport McMoran
Furniture Brands
GE Intelligent Platforms
GE Energy
General Dynamics
General Motors
Georgia Institute of Technology
Glenmount Global Solutions
Global Automation Partners
Goodyear Tire & Rubber
Green Dot
GSE Systems
HART Communication Foundation
Hart Energy Publishing
Haymarket Group
HCL Technologies
Herman Storey Consulting
HIMA Americas
Hirschmann Automation & Control
Honeywell Process Solutions
Husky Energy
Hydrocarbon Processing
Idaho National Laboratory
ILS Technology
Industrial Automation Networks
Innovari Energy
Integration Objects
International Paper
Invensys Operations Management
IST International
JDA Software
JHP Pharmaceuticals
Johnson & Johnson
Joy Mining Machinery
Just-Gerould Consulting
Kepware Technologies
Keystone Foods
Kraft Foods
Lakeland Companies
Lakeland Electric
Lockheed Martin
Lofty Perch
Luminus Management
M+W Automation
Mahindra Satyam
Maintenance Technology
Managing Automation Media
Manufacturing Enterprise 
Marathon Electric
Mark Andy
Matrikon International
Matrix Technologies
Maverick Technologies
Met-Mex Penoles
Metso Automation
MGM Resorts International
Minnesota Power
Mitsubishi Electric
Mitsubishi Heavy Industries 
Mobiform Software
Mobile Entrée 
Mohawk Fine Papers
Momentive Specialty Chemicals
Monster Cable
Mori Seiki
Mynah Technologies
North West Redwater Partnership
Northwest Analytics
NOVA Chemicals
Nucor Steel
Oak Ridge National Laboratory
Okuma America
Omron Electronics
One Network Enterprises
Oniqua MRO Analytics
OPC Foundation
Opto 22
Orlando Utilities Commission
Owens Corning
Pacific Northwest National Laboratory
Packaging World PAS
Paper Converting Machine Company
PennWell Publishing
Perry Schlegel
Pharmaceutical Manufacturing
Phoenix Contact
PI North America
Plant Engineering Magazine
Plant Services Magazine
POSC Caesar
PowerSecure International
Pro Mach
Procter & Gamble
Profibus & Profinet International
ProSoft Technology
Putman Media
R.E. Mason
Rackspace Hosting
Real Time Automation
Recursion Software
Red Arrow Logistics
Revere Control Systems
Richie Media Productions
Rockwell Automation
Rolta International
Ryder System
Sasol North America
Sasol Synfuels
Sasol Technology
Saudi Aramco
Savannah River Nuclear Solutions
Savi Technology
Schneider Electric
Selas Fluid Processing
Shaw Power Group
Shell Exploration & Production
Shell Global Solutions
Siemens AG
Siemens Energy
Siemens Industry
Siemens Westinghouse Power
SKF Reliability Systems
Smurfit-Stone Container
SoftDEL Systems
Sony Electronics
Southern Company
Statistics & Control
Sterling Commerce, an IBM Company
Stone Technologies
Summit Media
Summit Publishing
Suncor Energy
Sustainable Plant
Tata Consultancy Services
Telecommunications Industry Assoc.
Tetra Pak
Thermo Fisher Scientific
Total PAR Refinery
Total Petrochemicals
Toyota Motor Manufacturing
Trade Fair Group
Trumble, Inc.
Tudor Rose
UniDEL Group
University of Cincinnati
U.S. Corrugated
U.S. Department of Energy
U.S. Department of Homeland Security
Uptime Magazine
Valero Energy
Vallourec & Mannesmann do Brasil
VC Global Partners
Ventyx, an ABB Company
Wipro Technologies
Woodward and Curran
Woodward Governor
Worley Parsons
Wunderlich Malec Engineering
Xstrata Copper
Xstrata Nickel
Global Sponsor
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Media Sponsors