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Home > Industry News > Posts > Siemens Announces Agreement to Acquire Canadian Network Supplier RuggedCom Inc.
January 31

Siemens Announces Agreement to Acquire Canadian Network Supplier RuggedCom Inc.

Keywords: Communications, Networking Solutions, Harsh Industrial Environments, Industrial-Quality, Ethernet.

Siemens has entered into an agreement with RuggedCom Inc. to acquire all of the issued and outstanding common shares of RuggedCom by way of a friendly, board-supported takeover bid. The Canadian company listed on the Toronto Stock Exchange is a leading provider of communications and networking solutions for harsh industrial environments. The takeover bid is for C$33.00 per common share in cash, or a total transaction value of approximately C$382 million. RuggedCom's Board of Directors has unanimously determined to support, and to recommend that RuggedCom's shareholders accept the offer. Subject to the satisfaction or waiver of certain limited conditions, Siemens expects to take up shares under the offer in the second half of March 2012.

With annual revenues of approximately US$94 million (fiscal 2011) and approximately 360 employees, RuggedCom, headquartered in Concord, Ontario, Canada, is a leading provider of robust, industrial-quality Ethernet communication products and network solutions. These products are used primarily under rough environmental conditions – for example, in power distribution, in refineries, or in traffic control systems.

Siemens' portfolio of industrial Ethernet networking components is enjoying above-average growth rates compared to the competition. Until now, the main emphasis of Siemens' installed base in this segment has been in Europe. "RuggedCom's portfolio would be an ideal addition to Siemens' range of industrial Ethernet communication products, improving its industrial-quality router and switch offering. In addition, the acquisition would improve Siemens' footprint in the North America and the Asia-Pacific region/

The Siemens offer will be made through a wholly-owned subsidiary and is expected to be mailed in early February, 2012. A takeover bid circular, directors' circular and related documents will be mailed to shareholders in accordance with applicable laws (all subject to the terms and conditions of the written agreement).

Harry Forbes, ARC Advisory Group, commented, “This transaction is an important consolidation that will combine the #2 and #3 market share leaders in the industrial Ethernet switch market, according to ARC’s most recent market research study, “Industrial Ethernet Switches Worldwide Outlook”.  Belden had already gobbled up Hirschmann, the market share leader, and also GarrettCom.  In December, 2011, Belden made a hostile bid for RuggedCom."

“ARC believes that rather than be acquired earlier,  RuggedCom’s founders took the company public in part because they wanted to maintain a non-competitive position with all major grid equipment suppliers such as ABB, Alstom, General Electric, Schneider Electric, and Siemens.  With RuggedCom now becoming a part of Siemens, ARC expects other grid equipment suppliers to become more comfortable sourcing from RuggedCom competitors such as Belden or Cisco Systems, which has recently released switching and routing products for the power T&D market."
 
"However it is often the end user who makes these network purchase decisions.  RuggedCom equipment has already been tested and approved by many electric utilities.  Utility end users are confident and accustomed to RuggedCom products, and the products are often 'speced in' to utility upgrades and purchases. RuggedCom’s success in this often lengthy approval process is hard to duplicate, as new market entrants have learned.  This familiarity is now an advantage that Siemens Energy can leverage.  Siemens Industry already supports a very broad portfolio of industrial networking equipment for Ethernet, 802.11, and other industrial network technologies, which is employed by both Siemens Industry and Siemens Energy.”

 

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