Anti-Counterfeiting and Brand Protection

Anti-Counterfeiting and Brand Protection Market Demand Is on the Rise
The Anti-Counterfeiting and Brand Protection (ABP) study encompasses strategies, market information, and supplier information for the broad spectrum of technologies, services, and solutions used to deter counterfeiting.  This report presents suppliers and technologies for authentication, and best practices for preventing product counterfeiting.  It contains information on human-readable markers (overt), machine- readable markers (covert), printers, applicators, authenticators, track and trace software, serialization, and e-pedigree software.  It also includes insight about leading suppliers of ABP technologies, market shares, and profiles.

ARC intends this study to serve both as an effective planning guide for manufacturers seeking ABP solutions and market information, as well as for suppliers in the ABP market or those thinking about entering it.  By providing strategic market information, ARC studies aim to help suppliers and manufacturers develop business plans for marketing, understand the implementation of ABP products, and to learn about the ABP technologies being used.

ARC expects the overall ABP technologies, software, and service market to continue to expand globally through 2015.  Counterfeiting is increasing worldwide with more sophisticated counterfeiters and increased on-line purchasing and this will fuel the need for ABP technologies. 

Strategic Issues
For a supplier and manufacturer to take advantage of emerging opportunities, they must have a strategic business plan.  Companies should view these strategies as long-term rather than short-term tactical plans and should concentrate on developing implementation measures.  The strategies in this report include information regarding what technologies manufacturers need to address counterfeiting including:

• Continuously modify and deploy the latest technologies
• Deploy on-line anti-fraud software
• Balance technology with products and packaging
• Use technology to automatically notify authorities

Executive Summary

• Scope
• Market Size and Forecast
• Strategies & Recommendations for Success

Scope

Market Shares List of Figures

• Market Shares of the Leading Suppliers
• Market Shares by Region
• North America
• Europe, Middle East, Africa
• Asia
• Latin America
• Market Shares by Industry
• Aerospace & Defense
• Automotive
• Chemical
• Electronics & Electrical
• Food & Beverages
• Government
• Household & Personal Care
• Medical Products
• Pharmaceutical & Biotech
• Retail
• Market Shares by Solution
• Human Readable Technologies (inks, holograms, taggants)
• Machine Readable Technologies (RFID, barcodes, DNA, inks, etc.)
• Printers & Applicators
• Authenticators & Readers
• Track & Trace Software & Hardware
• Anti-Fraud On-line Software
• Anti-Counterfeiting Services
• Market Shares by Customer Type

Market Forecast List of Figures

• Total Shipments of ABP Technologies, Services, and Solutions
• Shipments by Region
• North America
• Europe, Middle East, Africa
• Asia
• Latin America
• Shipments by Industry
• Aerospace & Defense
• Automotive
• Chemical
• Electronics & Electrical
• Food & Beverages
• Government
• Household & Personal Care
• Medical Products
• Pharmaceutical & Biotech
• Retail
• Shipments by Solution
• Human Readable Technologies (inks, holograms, taggants)
• Machine Readable Technologies (RFID, barcodes, DNA, inks, etc.)
• Printers & Applicators
• Authenticators & Readers
• Track & Trace Software & Hardware
• Anti-Fraud On-line Software
• Anti-Counterfeiting Services
• Shipments by Customer Type

Supplier Profiles

Profiles for the major suppliers servicing this market are included.  Each profile reviews the company's business, products, and services as it applies to this market segment.  Suppliers profiled include 3M, Acsis, Alien Technology, AlpVision, Authentix, Avery Dennison, Axway, Bilcare Research, BrandWatch Technologies, Catalent U.K. Packaging, Cognex, Covectra, De La Rue, Diagraph Label Group, Document Security Systems, Domino Printing Sciences, DuPont, FLEXcon, HP, IBM, Impinj, InfraTrac, Intermec, Kovia, MarkMonitor, Matrix Systems and Solutions, Microscan, Microtrace, Mobia Solutions, Motorola, NPX, New Momentum, NexGen Digital, Oat Systems, OpSec Security, Oracle, Payne Security, Plex Systems, Rockwell Automation, SAP, SATO, Schreiner ProSecure, Shiner International, Siemens, SMT, Systech, tesa scribos, Thermo Fisher, Topflight, TruTag Technologies, Verify Brands, Videojet, Xerox, Yottamark, Zebra Technologies.