Despite Challenges, Mega Trends Will Drive Market Growth
This global market study covers hardware, software, and services for high power AC drives, which comprises the midrange (41-200 kW), high-end (201-600 kW), and mega (>600kW) power segments.
2014 was a challenging year for the high power AC drives market with many cross currents due to regional economic dynamics, falling oil prices, a strong US dollar, and weaker euro and Japanese Yen. Additionally, there were inconsistent industrial demands across world regions.
This study provides analysis on how various regions and industries performed when faced with these dynamics and provides data showing that market growth remained positive in this challenging environment. The study also provides long- term trends impacting this market and forecasts its growth during the next five years.
With diverse economic and regional dynamics in 2014, revenue growth was inconsistent for different global AC drives suppliers. The study discusses how these dynamics impacted specific suppliers. Over the long run, the emerging economies and growing middle class will put increased demand on manufacturing, resources, and infrastructure, driving market growth.
This study identifies growth segments and market trends, as well as challenges suppliers face to achieve expansion in a very fragmented market landscape. In addition to the quantitative assessment, this study provides an insightful analysis of issues that will impact this business in the future.
The challenge for suppliers in the high power AC drives marketplace is to differentiate themselves and continue to offer improved value propositions to end users and OEMs. The market is extremely competitive and demand is expected to grow as users increasingly recognize the energy-saving and other benefits of high power AC drives. Well-planned strategies are invaluable for suppliers to strengthen and expand their respective market positions. The study answers key questions, such as:
- What business strategies and product features should suppliers deploy to
achieve an increase in market share?
- Which high-growth industries are the most attractive for suppliers to
- Which emerging regional markets provide the highest growth potential?