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Presenting ARC's Digital Plant of the Future Forum!

Optimize Asset Lifecycle Performance through Better Asset Information Management

October 13-15, 2008 - Houston, Texas

Asset Lifecycle Management (ALM) is high on the agenda of executives in manufacturing, utilities and every other enterprise where success depends upon complex equipment.  They are worried about capital budget overruns and startup delays that can turn excellent market opportunities into major calamities.  They are also concerned with revenue, safety, compliance, quality and operating cost problems that arise when asset performance is less than expected. Shareholders and regulators will no longer tolerate these costs and risks.  They expect Excellence in Asset Lifecycle Management and want companies to take action to ensure this.

ARC's Asset Lifecycle Management ModelAsset Information Management (AIM) is the foundation for and key enabler of Excellence in every asset lifecycle stage.  Studies show that asset-intensive organizations suffer staggering losses each year as a result of poor Asset Information Management across plant design, build and handover.  Asset Information Management issues likewise plague groups involved with facility operation and maintenance.  Neglect in this area has also been linked to major safety and compliance violations that blemished corporate reputations and jeopardized their very survival.

Asset Information exists in many forms and is created and used by many groups across the enterprise and plant asset supply chain.  Each group feels some pain from poor Asset Information Management and most contribute to the problem.  Asset owner/operators suffer the most as they incur the impact this has on asset performance.

ARC’s research shows that collaboration and teamwork across all asset stakeholders is vital to ensuring good Asset Information Management.  Each group needs to appreciate the impact their practices have on asset performance.  And, all groups need to align their practices and goals to achieve optimal asset performance. Leading companies recognize this need and have implemented technology and programs to enable collaborative teams of stakeholders within and external to their organization.

Join ARC at our Houston Forum to learn more about how Asset Information Management impacts your asset performance and what you can do to develop your own winning strategy. Encourage other Asset Information stakeholders in your company who are involved in the design, operation or maintenance of your assets and key suppliers to attend.  This will ensure that they appreciate the importance of collaboration and have an opportunity to begin building relationships that can help them overcome some of their major obstacles.  Whether you are an asset owner/operator, an EPC, a supplier of equipment, an asset service provider or someone involved with AIM technology you simply cannot afford to miss this event!

  • Learn game changing approaches to accelerate your capital projects
  • Discover how you can use virtual plant and process models to optimize plant design and build processes
  • Explore how you can achieve AIM excellence over the entire plant lifecycle: Design, Build, Operate, and Maintain stages
  • Compare AIM vision and solution strategies of leading technology suppliers
  • Hear what industry and standards groups are doing to enable better information interoperability
  • Share challenges, ideas and strategies with peers and gain from their experience with similar issues  
  • Get valuable ARC Best Practice research that shows you what works and what doesn’t
  • Network with top industry executives

This conference is unique.  Other events may touch on Asset Information Management from the perspective of a specific group or lifecycle stage, but this is the only event that considers Asset Information Management across all stakeholders and lifecycle stages, showing you some of the best opportunities for improvement.  Likewise, no other conference offers you such an excellent opportunity to network with people responsible for other lifecycle stages, who may be able to solve some of your biggest Asset Information problems. 

Who Should Attend

The Houston 2008 Forum is a must-attend event for:

  • CEOs, COOs, and Presidents
  • CIOs, CTOs, Directors, and Managers of IT
  • VPs, Directors, and Managers of Engineering
  • VPs, Directors, Managers of Maintenance and Reliability
  • VPs, Directors, and Managers of Operations
  • VPs, Directors, and Managers of Supply Chain
  • VPs, Directors, and Managers of Manufacturing
  • Plant Managers and Supervisors responsible for Operations and Maintenance
  • Project Managers, Procurement Managers
  • IT Team Leaders in areas related to AIM
  • Leaders of industry and standards efforts related to AIM

Agenda

Following is the schedule for the Forum.

Monday, October 13

Pre-Forum Sessions

1-2:30 PM

FIATECH Workshop on ISO 15926/ADI

Emerging Technologies for The Digital Plant - Part 1

2:45-4:15 PM

OpenO&M Workshop

Emerging Technologies for The Digital Plant - Part 2

4:30-6:00PM

Proven: Quantified Business Results from Asset Management
Sponsored by Emerson Process Management

Accelerating Operational Readiness in Capital Projects and Achieving Operational Excellence for Capital Facilities
Sponsored by NRX
6-9 PM Registration and Welcome Reception with Hors d’Oeuvres

Tuesday, October 14

7:00 AM

Registration and Continental Breakfast

7:00 AM AT&T Breakfast

Asset Information Management (AIM):  The Foundation for Optimizing Asset Performance

8:30 AM

AIM Excellence:  What Is It?  What Is It Worth?

8:50 AM The Value of AIM Excellence:  An Owner/Operator Perspective
9:30 AM AIM Excellence in Capital Projects (Panel Discussion)
10:30 AM Break
11:00 AM AIM Excellence in Operations and Maintenance (Panel Discussion)
12:00 PM Lunch
12:00 PM Emerson Process Management Lunch
(Media, Partners, and Users Only)
  Track 1:
Design and Build: AIM for the Bullseye in All Your Capital Projects
Track 2:
Maintain and Improve:  AIM for Optimal Reliability,  Availability  and Safety 
1:30 PM

What Is Needed?  What Is Reality?

What Is Needed?  What Is Reality?

2:00 PM Strategies for Meeting Your Operational Readiness Goals (Panel Discussion) Strategies for Role-Friendly, On-Demand Access to Asset Information (Panel Discussion)
3:00 PM Break Break
3:30 PM

Strategies for Managing Global Projects and Resources

Integrating Real-time Asset Information into Your AIM Strategy (Panel Discussion)

4:30 PM

The Role of Design and Scan-based 3D Models (Panel Discussion)

Using AIM to Drive Evergreen, Ever-Better Maintenance Strategies

5:30 PM AVEVA Cocktail Reception

Wednesday, October 15

7:00 AM Registration and Continental Breakfast
7:00 AM AspenTech Breakfast
(Media, Partners, and Users Only)
  Track 1:
Incorporating AIM in Corporate IT Strategies
Track 2:
Operate & Optimze: AIM for Operational Excellence, Today and Tomorrow
8:30 AM

AIM for the CIO and IT:  What Is Needed?  What Is Today's Reality?

AIM for Operate and Report:  What Is Needed? What Is Today's Reality?

9:00 AM The Best AIM IT Strategy for Owner/Operators (Panel Discussion) Strategies for Optimizing Plant Operations (Panel Discussion)
10:00 AM Break Break
10:30 AM

Integrating Partners into the Owner/Operator AIM Strategy

AIM as a Knowledge Management Strategy

11:00 AM

Who Should Pay for AIM? (Panel Discussion)

Strategies for Effective Compliance and Incident Management (Panel Discussion)

12:00 PM

Lessons Learned, Key Takeaways, and a Call for Action

12:30 PM

Forum Ends with Boxed Lunch.

ISA Expo Shuttle Departs.   Reservation requested (call 781-471-1123).
Sponsored by Emerson Process Management

Executive Speakers and Panel Participants

The following executives are among those who will present or participate in a panel discussion at this Forum.

Kevin Bauman
MaintenanceNEXT Partner Project Manager, Dow Chemical

Kevin is a member of Dow's Global Maintenance Technology Center and Project Manager for the MaintenanceNEXT Project, Dow's next generation of Maintenance and Reliability Information Management Tools. He has 29 years of chemical industry experience in maintenance engineering, maintenance management, and reliability engineering.

Jerry Gipson
Director Engineering Solutions Technology Center, Dow Chemical

The Tech Center has global responsibility in Dow for the development, improvement, and effective application of competitive, leveraged process automation, process engineering, process safety, design engineering, and construction management technologies and work processes. Jerry has worked in a number of functional and business alignments during his 25+ year career at Dow, including technical and managerial assignments in the areas of process development, plant start-up and improvement, modeling and computational methods, and engineering fundamentals.

Richard Jackson
Director, FIATECH

Richard is the Director of FIATECH, a not-for-profit consortium focused on developing and deploying technologies to improve the design, engineering, construction, and maintenance of capital projects. He manages the consortium’s research initiatives, including the Capital Projects Technology Roadmap, Automating Equipment Information Exchange, and Smart Chips. Previously, Richard spent almost 30 years at the National Institute of Standards and Technology (NIST), including the last four as Director of the Manufacturing Engineering Laboratory directing a staff of 400 in research and development in advanced technology for the manufacturing industry.

Alan Johnston
President, MIMOSA

Alan is a 25 year veteran of the industrial software industry and is currently a senior open standards-based interoperability consultant to both public and private sector concerns. He is president of MIMOSA and the designated D-Liaise representative to ISO TC184 SC5 WG7 (Working on Operations & Maintenance Integration) while also participating as a voting member of the ISA SP95 Committee. He currently chairs the ISO TC184 Manufacturing Asset Management Integration Task Force and is chair of the OpenO&M Initiative.

Doug Johnston
Downstream IT Business Architect, ExxonMobil Global Services

Doug has 30 years experience with ExxonMobil in refining (engineering, operations, and planning) and IT (applications support and delivery, business line IT account management, and architecture). His current position is Downstream IT Business Architect in ExxonMobil's IT organization for process monitoring, reliability, and maintenance applications supporting the refining and chemicals industries worldwide.

Wolfgang Morr
General Manager, NAMUR

Wolfgang is a physicist by education and has been working in the field of automation technology since he joined the Bayer group in 1989. His main area of work have been process control systems and vertical integration. Today he serves Bayer Technology Services as head of a competence center within the Process Management Technology Division. In 2007, Wolfgang became General Manager of NAMUR, the international user organization of automation technology in process industries.

Kevyn Renner
Strategy & Planning Leader, Control & Information Systems, Chevron Global Refining

Kevyn has a chemical engineering background with more than 20 years combined experience in process design and operations, advanced control and instrument systems, vertical industry marketing, and information systems with PetroCorp, Mobil Oil, Foxboro, Emerson, and Sun Microsystems. He is currently focused on the integral use of refining system automation and petroleum downstream enterprise information, within an interoperable infrastructure, to drive enhanced value from the downstream petroleum value chain.

Ashish Shah
Director of Automation, Process Technology for Energy & Chemicals Group, Fluor

Ashish has been with Fluor for over 20 years and has been involved in manufacturing and industrial engineering design, level 3/4 process control, systems development, and plant and design automation. He served as Director of New Technology Development in Fluor's Facilities and Plant Services unit. For the past 13 years, he has focused primarily on front-end engineering and integrated design automation. Prior to joining Fluor, Ashish served as Manager of Engineering at Riley Stoker Corporation, Manager of Industrial and Systems Engineering at Telex Corp, and Senior Systems Engineer at Dravo Engineers.

Jim Simpson
Project Manager, Business Process Implementation, Fort Hills Project, Petro-Canada

Jim is a chemical engineer who has been involved with the oil business for more than 30 years in many roles, including planning and performance, engineering, strategic planning, and strategic retail marketing. For the last 12 years, he has focused on business process improvement supported by large systems implementations in a wide range of industries, including oil & gas, telecommunications, shipping, rail, chemicals, and utilities. Jim is currently developing the business processes and systems that will be required to support the Fort Hills partnership which plans to develop a new oil sands facility that will be built in multiple phases. The first phase has a planned cost of $14.1 billion with a design production of 140,000 barrels per day of synthetic crude.

Peter Staines
Manager EPC Systems, Bechtel

Peter has overall responsibility for Bechtel’s portfolio of EPC applications utilized on projects globally. Peter has been with Bechtel for 27 years with expertise in plant design, CAD/CAE, IT, and services management working on projects in North America, Europe, Asia, and the Middle East, including assignments in London, Saudi Arabia, Iraq, China, Singapore, Canada, and the US. Prior to assuming his current role Peter was Services Manager on the Scotford Upgrader Expansion I project in Alberta, Canada.

Brian Ahern
Sales Manager Americas, Power, Process & Plant, Trimble Navigation

Brian manages the direct and indirect channels for providing 3D imaging, positioning, and tracking hardware and software solutions to the power, process, and plant market. Prior to Trimble, he was Director and General Manager for BitWyse Solutions, a provider of software solutions for plant engineers and designers.

Robert Axtman
Executive Director Business Intelligence, Dassault Systems DELMIA

Bob has been with DELMIA (formerly DENEB Robotics) for 14 years.  In addition to his 30 years of sales and marketing experience, his background includes automated high speed equipment design, robotic system design and installation, as well as automated systems sales.  Bob has served many roles within the organization from new product sales to an assignment in Japan as President of DELMIA Japan and Director of Business Development for the Asia Pacific Rim from 1995 to 1999.  More recently he served as Executive Director of DELMIA Worldwide Marketing.  Prior to that he was Director of Business Development for Latin America.

Andrew Binsley
Senior Director Manufacturing and ALM Product Strategy, Oracle

Andy's team is responsible for defining product strategy and direction for manufacturing and asset lifecyle management products. The strategy team works closely with customers, partners, and industry analysts to evaluate trends and establish priorities for product development. Andy has held executive positions at Anheuser-Busch, TSW, and American Software. He has 30 years of experience helping companies with strategies for managing, maintaining, and operating assets effectively.

Mike Brown
Vice President Solutions, Matrikon

Mike has 20 years experience in performance improvement solutions in the process industries. He has extensive experience with strategic process control solution consulting to achieve optimal plant performance. Mike works with Matrikon's professional services teams and industry domain experts to ensure effective delivery of Matrikon solutions.

Neil Cooper
General Manager, Manufacturing and Business Operations, Invensys Process Systems

Neil is responsible for Invensys offerings addressing the manufacturing and business operations requirements for the process industries. His responsibilities include global consulting and delivery organizations, the InFusion technology and integration platform, as well as industry solutions addressing enterprise asset management, enterprise manufacturing intelligence, and manufacturing execution systems. Previously Neil was VP and General Manager of the Avantis business unit, responsible for all aspects of Invensys’ EAM offerings. Prior to joining Invensys, Neil was the president of Indus Canada, providing EAM solutions to the process industries in Canada.

Marty Etzel
Vice President, Industry Solution Marketing for Process Industries, SAP

Marty is responsible for market insight and analysis of the process industries, which includes, chemicals, oil & gas, paper, mining, metals, and building products. His group also develops positioning and messaging of SAP’s solutions for these industries, along with developing thought leadership and supporting implementation of programs and business unit strategy. Marty has been with SAP since 2004. Previously, he worked over 20 years at Millennium Chemicals, in various roles such as Business Unit Director, Marketing and eBusiness, and for Constellation Energy.

Paul Gray
CEO, NRX

Since 1993, Paul has been actively involved as an entrepreneur in the funding and strategic development of numerous start-up companies which collectively raised in excess of US $400 million. His experience has exposed him to a wide variety of start-up related issues in all areas of a software company including software development, sales, marketing, alliances, and operations. At NRX, Paul guides the strategic vision and direction of the company, oversees the sales, marketing, and alliances functions, and is actively involved with key customers and partners with NRX’s Asset Master Data Management solution which enables interoperability in the Design, Operate, Maintain (DOM) arena.

Eddie Habibi
Founder & CEO, PAS

Eddie is the Founder and CEO of PAS, a supplier of process automation, alarm management, asset management, and HMI-related products and services. Eddie is a recognized industry thought leader in the areas of critical condition management, automation asset management, alarm management, and operator effectiveness. Under his leadership, PAS continues to grow profitably as an agile organization known for its strong culture of customer focus and significant innovation. He also co-authored The Alarm Management Handbook.

Donald Hart
Director, Rockwell-Pavilion Marketing, Pavilion Technologies (A Rockwell Automation Company)

Don is responsible for the worldwide management and marketing of Pavilion Technologies’ (a Rockwell Automation company) industry specific software solutions. These solutions include applications for model predictive control and optimization, real-time environmental management,, and production performance management. His background includes over 25 years experience in global business and manufacturing automation in process industries, telecommunications, and information technology. Prior to joining Pavilion, he served as a marketing and business development professional for ABB and Sterling Commerce.

Scott Hillman
Global Solutions Marketing Director, Honeywell Process Solutions

Scott is the global solutions marketing director for new construction programs for Honeywell Process Solutions. Scott’s prior position was the global leader for Honeywell’s safety management solutions. He also has held positions as marketing manager for advanced real-time applications and various DCS products. Scott has been with Honeywell for more than 20 years and has also held project engineering, training, and consulting positions. He is a certified safety functional safety expert (CFSE) and a member of the CFSE Governance Board.

Eric Hoffman
CEO, Quantapoint

Eric is CEO of Quantapoint, which digitizes facilities using laser scanning to provide critical asset as-built information for design, operations, and maintenance personnel. He has over 25 years of experience in laser scanning and related technologies, with a focus on how companies can use them to achieve zero-defects. Eric is currently the vice-chair of the ASTM E57 committee for best practices involving laser imaging technology.

Patrick Holcomb
Executive Vice President, Global Business Development & Marketing, Intergraph

Before joining Intergraph in 2001, Patrick worked for Industria Solutions, heading business development in Europe among major plant owner operators and engineering firms. He also directed and supported account development in the US. Patrick previously worked at Andersen Consulting as a senior consultant, specializing in e-business model development, and at Exxon, where he served as refinery coordinator, project manager, and process designer.

Costantino Lanza
CEO, INOVx Solutions

Costantino (Tino) has a strong and broad base of experience in technology and business development and has worked in most regions of the world as a management consultant and business leader. Tino started his career with Exxon Corporation where he had a number of responsibilities. He also spent about half his career with Honeywell where he was their representative on the NP RA Computing Committee.

Derek Middlemas
Executive Vice President, AVEVA

Derek has 25 years of experience in the design and construction of capital projects. For the first 15 years of his career, he worked for several of AVEVA's EPC customers, including Foster Wheeler and Bechtel, where he ran their Engineering and IT Departments, and was responsible for driving forward the use of innovative engineering software on their projects. Derek joined AVEVA in 2000 and has been involved in business development and the company's overall product/business strategy with special emphasis on our approach to lifecycle data management.

Chester Mroz
Executive Vice President, Wireless Fibre Systems

Chester has global responsibility for WFS’ oil and gas activities and is President of their US subsidiary, WFS Subsea. WFS provides underwater and underground electromagnetic communications and sensing products, serving customers in the oil and gas, defense, and environmental industrial markets. In recent years as an independent consultant, Chester provided strategy, business development, and M&A advisory services to ABB, Honeywell, Emerson, Yokogawa, Aspen Technologies, SAP, KBR, SAIC, Washington Group, Baker Energy, Shell Global Solutions, Amerapex, Siemens, T.D.Williamson, and Theromoelectron. He has previously held senior executive roles with ABB, C-Bridge Internet Solutions, Texas Instruments, Foxboro, and Mobil Oil.

Pradeep Nair
Maximo Strategy & Planning Manager, IBM Tivoli

Pradeep has held various roles within the Maximo asset management product line spanning over sixteen years. He is currently with the market management group where he helps define product and market strategies for the Maximo asset management product line. He is actively involved in the industry analysts and business community in developing maintenance, enterprise, and technology strategies and best practices. He has managed and worked with several automation, mobile, ERP, and technology partners. He is also involved in a number of industry and technology standard groups related to the Maximo solution and platform, such as OAGi, MIMOSA, OPC, COBIE, and WS-I.

Joe Nichols
Vice President Product Strategy, Meridium

Joe has been with Meridium for more than 11 years in both technical and functional capacities. He has served in a variety of roles, including product management, sales and marketing, client services, training, and quality assurance. Joe has extensive knowledge regarding the implementation of Meridium's work processes to solve clients' problems. In his current role leading the Product Management organization, he oversees Meridium's entire product line and ensures that product capabilities meet customer needs.

David Parry
Chief Technology Officer, McLaren Software

David is responsible for the overall technological direction of the company, covering both software development and support. He also has responsibility for the Product Architecture Group, which undertakes research and development into technical advancements. Prior to McLaren, David worked for BAeSEMA for twelve years, where he gained extensive management and technical experience in EMC Documentum EDMS, application development, project management, and product data management. As principal consultant, he was responsible for the introduction of new technology into the design process, including the development of a virtual reality system for the visualization of complex dynamic systems and the development of an EDM system to successfully manage and deliver key projects.

Magnus Pousette
Vice President, ABB Reliability Services North America

Magnus' team manages maintenance operations for more than 150 client sites worldwide in the chemical processing, discrete manufacturing, electronics, food processing, metals, mining, paper, and oil & gas industries. Magnus joined ABB in 2000 to manage the maintenance performance business for the pulp, paper, metals, minerals, and mining industries globally. He came to ABB from Dellner Couplers, a major European supplier of products for the international rail industry. Prior to that, he was Vice President of Operations for a division of Danieli, an Italian process equipment supplier to the steel industry.

Charles Rieb
Vice President Product Management, AspenTech

Charles is responsible for product management of the aspenONE suite of engineering, manufacturing, and supply chain solutions. During his time at AspenTech, he has also held management positions in R&D, services, and marketing that helped build the company’s petroleum and petrochemical manufacturing supply chain business. Prior to joining AspenTech, Charles worked as a process engineer for Eastman Kodak and Bechtel.

Brian Sallade
Chief Operating Officer, North America, BlueCielo ECM Solutions

Brian joined BlueCielo ECM Solutions as COO in North America in June 2007 following BlueCielo's acquisition of DataCore Technology, where he was President for 11 years. With his extensive industry expertise, Brian is responsible for BlueCielo's strategy and expansion in North America. Prior to DataCore Technology, he worked at an engineering company where he started and managed the CAD Services and document management division.

Eric van Gemeren
Vice President Research & Development, Flowserve

Eric is responsible for the worldwide development of new products and technologies for fluid motion control products. Also serving as the leader of the Corporate Technology Office, Eric has overall accountability for managing Flowserve’s global portfolio of investments in emerging technologies that are applied across the entire product range. Eric also is a member of the Board of Directors for the FDT Group.

Sam Youness
Worldwide Industry Technical Strategist for Manufacturing Operations, Microsoft

Sam has been with Microsoft for over four and a half years. During this time, he built strategies around manufacturing visibility, security, and systems management in manufacturing. He managed several global independent software vendors from the technical side and was involved in many customer sales engagements. Sam also participated in some standards bodies work, such as OPC Foundation, ISA, and AIAG. Sam has more than 18 years of experience in IT and engineering firms and is a published author as he wrote or contributed to more than 10 books in the areas of SQL Server, SQL, VB, Oracle, and Java.

Forum Session Descriptions

Pre-Forum Sessions

PROVEN: Quantified Business Results from Asset Management
How will you quantify the financial return on your asset management programs? Learn about best practices from companies that have been through the implementation and are driving tangible results from plant asset management. This session will show how innovative technologies, optimized work practices, and expertise can ensure you end up with the results you need along with the proof to show your program is making a difference. A well-implemented asset management program can take you beyond just stemming productivity loss; it can take you to an even higher level of plant availability and operating efficiency than you had when all the assets in your plant were new. Find out how to embrace predictive intelligence to move to world class results.

Accelerating Operational Readiness in Capital Projects and Achieving Operational Excellence for Capital Facilities
For the tidal wave of capital projects globally, accelerating project schedules and controlling costs are mission-critical. Learn best practices in asset information management (AIM) to enable strategic business process improvement for organizations involved in the design, construction, commissioning, operation, maintenance, and retirement of capital assets and facilities. This session discusses how AIM methodologies and solutions employed by owner/operators and EPC firms accelerate operational readiness in capital projects and enable operational excellence for capital facilities.

Tuesday AM Session

Asset Information Management (AIM):  The Foundation for Optimizing Asset Performance
The opening session of the Forum focuses on the many dimensions and various impacts that Asset Information Management (AIM) has on asset performance.  Issues identified in this session will be used as the springboard for more probing panel discussions among various asset management stakeholders in the following sessions.

AIM Excellence:  What Is It?  What Is It Worth? 
An ARC analyst will define an overall framework for Asset Information Management and the value proposition for action by owner/operators.

AIM Excellence in Capital Projects (Panel Discussion)
This panel discussion identifies the key AIM challenges that need to be addressed in Design & Build processes.  Panelists will include owner/operators involved with plant design, EPCs, and suppliers of key process equipment who support the owner/operator during project stages of the asset lifecycle.

AIM Excellence in Operations and Maintenance (Panel Discussion)
This panel discussion identifies the key AIM challenges that need to be addressed in operating, reporting, maintaining, and improving performance of the asset.  Panelists will include owner/operators involved in plant operations and maintenance, maintenance service providers, and suppliers of key process equipment who support the owner/operator during this lifecycle stage. 

The Value of AIM Excellence: