In the current competitive marketplace, providing and maintaining product leadership, improving and maintaining close relationship with customers, and achieving operational excellence are major challenges for manufacturers. These challenges spur manufacturers to strive to deliver innovative and attractive products that meet the customers' needs so that manufacturers can attain and maintain product leadership in the market. Capturing customers' needs and responding quickly to their demands enables manufacturers to forge close relationships with them.
It is critical for manufacturers to manage their design and engineering operations efficiently, seamlessly transitioning new products from design and engineering to manufacturing. The key to achieve this seamless transition is through a well-implemented product lifecycle management (PLM) solution that orchestrates business processes, cutting across different organizational functions – business strategy, engineering, manufacturing, and services.
Realizing that the Future Lies in Product Innovation, TAFE Invests in PLM
Recently, ARC Advisory Group carried out a survey to capture the status of the adoption of PLM solutions in India. In the process, we identified an excellent application that helped Tractors and Farm Equipment (TAFE) not only successfully manage new product introductions, but also transform and energize the company's operations. TAFE, headquartered in Chennai, manufactures tractors and farm equipment and holds a leadership position in the sub-100 horsepower category. TAFE started producing the popular Massey Ferguson 1035 tractor model in 1961 and presently manufactures tractors under three brand names: TAFE, Eicher, and Massey Ferguson. TAFE has four tractor manufacturing plants in India.
Commodore R.B. Verma, Executive Vice President, TAFE, and P. Nagesh-war Rao, Senior Chief Engineer and Product Manager, TAFE, spoke with ARC about how the company, working with Tata Consultancy Services as its consulting and implementation partner, successfully conceived and implemented a PLM solution. The engagement between TAFE, a company with a 50-year heritage, and Tata Consultancy Services, a leading IT services consulting and business solutions firm, started when TAFE realized that its future lies in product innovation that is aligned with changing customer expectations and global market dynamics.
Holistic Approach and Organizational Discipline Transform Businesses
The TAFE team along with TCS consultants analyzed the company's new product introduction challenges and concluded that product design and engineering demands a holistic approach and organizational discipline. The teams concluded further that this transformation required both across-the-enterprise involvement and commitment and new thought and work processes.
TAFE achieved its vision by a well-defined strategy and roadmap, executed by well-integrated cross-functional teams – works committee, management committee, and steering committee. Strong commitment and transparent communication across the board has made this journey successful.
ARC Advisory Group clients can view the complete report at link
If you would like to buy this report or obtain information about how to become a client, please request ARC Advisory Group info.