Keywords: Siemens PLM, PLM in the New Economy, Next-Generation Manufacturing, Systems Engineering, Digital Manufacturing, 3D Design, Product Data Management, Industry Solutions.
ARC Advisory Group recently attended Siemens PLM Software's annual industry analyst and media event in Boston, where Siemens PLM discussed its successes and strategy from both a product and an industry perspective. A number of case studies from customers helpful solidify these top level messages, by providing concrete examples of how the users were able to leverage and ultimately benefit from Siemens PLM.
The event provided participants with a comprehensive understanding of how Siemens PLM's unified portfolio, incorporating both acquired and internally developed solutions, provides value to its customers. Presentations explaining the corresponding Siemens PLM solution for that vertical followed the customer testimonials. Subsequent product-focused presentations accentuated the seamless integration across products and verticals.
ARC took away several key messages and themes:
Siemens PLM has narrowed its industry focus to eight industry sectors (Aerospace & Defense, Automotive, Electronics & Semiconductor, Consumer Packaged Goods, Energy, Marine, Machinery, and Medical) indicating that it wants to consolidate and concentrate more tailored solutions for these industries.
Through its Industry Catalyst Series and systems-level approach, the latter of which has been broadened through strategic acquisitions, Siemens PLM paves an easier pathway for its customers to tackle increasingly complex engineering challenges.
Siemens PLM rolled out its new Active Workspace application to provide an innovative user experience for PLM with a consistent look and feel across all applications, solutions, and open architecture.
Siemens PLM has made significant progress in the Energy & Utilities industry sector. It has developed and implemented a focused strategy and solutions plan to go after many business opportunities in this industry sector.
Keynotes Highlight Industry-Focused Solutions
Chuck Grindstaff, President and CEO of Siemens PLM, set the stage in his opening presentation by explaining that the success of a society is tied to its proclivity for and ability to manufacture. With this in mind, he began to outline the overall Siemens Industry software goal, stressing the idea that virtual and physical validation should be possible in one unified environment, an environment Siemens PLM continues working to create and perfect.
Grindstaff pointed out that we are entering a new era of manufacturing in which the digitization of the design/build process is transforming the way goods are produced. He stated that the production of goods is moving from mass production to mass customization, with PLM technology and solutions enabling manufacturers to offer increased personalization of products to a rapidly growing global consumer class. Moreover, this growing consumer class is driving manufacturing globally with 16 percent of the world's GDP coming from manufacturing. In the US, manufacturing represents 9 percent of the jobs, 12 percent of GDP, 35 percent of engineers, 68 percent of private R&D, and 90 percent of all patents. Manufacturing also remains the motor of growth and economic stability in economies around the world.
He concluded by outlining some emerging technologies, such as additive manufacturing, which will enable new manufacturing applications.
The customer keynote featured Michael Gass of United Launch Alliance, a joint venture of Lockheed Martin and Boeing that performs spacecraft launch services for the US government. That the customer keynotes at both this event and at the Siemens PLM Connection User Conference, operate in the space industry is significant due to the long development cycles, complex supply chains, and heavy research and development aspect of space products. With such complex projects, one small error can cause mission failure, resulting in huge losses in time and money. Siemens PLM positions itself as the backbone of these projects, emphasizing its open architecture, Active Workspace environment, and systems engineering capabilities as mission critical.
Customer Testimonials Underscore Siemens PLM Target Industries and Industry Catalyst Series
Dr. Klaus Borgschulte, a Managing Director at Lürssen Werft, spoke about the challenges of designing and manufacturing custom yachts. As everything on these yachts, which can reach 120 meters in length, must be built from scratch, the prototype is also the final product. For Lürssen, the major goal is to eliminate spending time on non-core engineering activities. The company uses Siemens PLM software solutions to organize the pre-design phase of the project and optimize and integrate engineering processes.
Hilmar Brunn, Head of Global PLM at Mettler-Toledo, gave the Electronics & Semiconductor customer testimonial presentation. He spoke about the need to integrate ERP with PLM and walked the audience through the rationale behind choosing Siemens as Mettler-Toledo's PLM solution provider. Georg Vogl, Executive Program Manager PLM, at BSH (Bosch and Siemens Hausgeräte GmbH), accented the competitive landscape of the consumer appliance industry. He believes Siemens PLM is fundamental to the success of BSH in an era when competition from Asian suppliers is creating substantial downward pricing pressure.
A presentation by Siemens PLM executives representing two target industries for which Industry Catalysts have been launched -- Shipbuilding and Electronics & Semiconductors -- complemented the customer case studies. Industry Catalysts are a package of industry best practice reports and templates that "speak" the "language of the industry. By emphasizing industry-specific requirements, the Series is designed to reduce PLM implementation time and enable technology adoption, resulting in cost savings. The company plans to expand the Industry Catalyst series to even more industries, including automotive, consumer products, energy, medical devices, machinery, and aerospace
According to company executives, Siemens PLM will continue to make investments in and acquisitions of technologies that will ultimately support an end-to-end process for its customers. In an age of increasingly complex designs, a systems-level engineering approach is crucial to solving many of these challenges. Siemens PLM's strategic acquisitions of Vistagy and LMS, and their unification with the rest of the Siemens PLM software tools, represent key elements in the company's mission to provide a systems-level, closed-loop solution. Siemens PLM's Industry Catalyst Series should go a long way toward helping its customers to realize these benefits and to extract value faster from these solutions.
Additionally, Siemens PLM has sharpened its focus on targeted industry sectors, which should prove to be win-win for both Siemens PLM and the customers served in each of these targeted industrials.
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