Skip Ribbon Commands
Skip to main content
Navigate Up
Sign In
:

Quick Launch

Home > Posts > The Truth about the Omni-Channel Customer Experience
January 30

The Truth about the Omni-Channel Customer Experience

Keywords: Omni-channel, Retail, Supply Chain, Logistics, Distributed Order Management, Inventory Optimization.

When it comes to the omni-channel customer experience, the first thought often goes to replicating a similar customer experience across channels. The problem here is that each channel is its own interaction point and is designed to deliver a different experience. Instead, the true driver of omni-channel customer experience is inventory availability to be able to fulfill orders on time and through the appropriate channel.

Retailers face a twofold challenge. First, they need to do a better job of empowering their customers, who clearly want to dictate the experience. And second, a technology gap hinders omni-channel operations. Too many retailers lack adequate resources to meet their customer demands. Once retailers face these challenges head on, they will be able to deliver a truly omni-channel experience.

What Is the Omni-Channel Experience?
Many in the retail industry believe that the omni-channel retail experience means that customers expect a similar experience across channels, with customer interactions in these channels the real driving point of the experience. However, as you look deeper into the omni-channel customer experience, you'll see that this is often not the case.

ARC Advisory Group clients can view the complete report at this Link.

If you would like to buy this report or obtain information about how to become a client, please Request ARC Info

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ARC Advisory Group

Comments

There are no comments for this post.
 

 Related Reports