In supply chain management, it is widely accepted that holding enough finished goods inventory to fulfill every order is just too costly. The idea is that at some point, improving service levels means you are not adding inventory in a linear manner but rather exponentially. Ipsen, a global bio-pharmaceutical company disproves that. Hear Ronan Stephens, the SVP of Supply Chain Management and External Manufacturing, discuss Ipsen's digital supply chain transformation. Mr. Stephens is joined on this panel by Anne Robinson, the Chief Strategy Officer at Kinaxis.