Pranav’s focus areas at ARC include Industrial Internet of Things (IIoT), Transportation (Railways, Marine, Aviation), Smart Technology, and Asset Performance Management.
Pranav joined ARC after graduating with an MBA Marketing degree in June 2017. Prior to ARC, he worked for three years as a technical marketing engineer at Forbes Marshall in Pune, India. He was responsible for product marketing of condition monitoring systems, and his target industries were oil and gas, power, defense, and transportation. At Forbes Marshall, he conducted market research and competitive analysis to identify potential markets and effectively used value-based pricing strategies for market penetration.
Pranav also interned with IDC as a Research Analyst, where he conducted quantitative and qualitative market research and co-authored research publications in network management and IoT industry. He has a strong understanding of the effect of diverse global environments and cultures on business gained through international exposure.