Annual ARC Industry Leadership Forum Asia
Accelerate Transformation in the Age of AI, Open Automation, and Sustainability

August 1, 2024 - Singapore

Join us at the Annual ARC Industry Forum Asia to speed up your digitalization, sustainability and energy transition initiatives with strategies and stories from your peers.  

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For industrial sectors, it is a time of uncertainty. Market disruption abounds, and change is inevitable. For companies that can make fast, effective decisions, change presents significant opportunity and not just existential risk. Industrial leaders deal with this by leveraging transformational technologies such as generative AI to evolve business models, focusing on competitive and operating excellence, anticipating changes to the workforce and work itself, establishing cyber-resilient operations, and driving energy transition and sustainability into core business strategies.   

Accelerate Industrial and Municipal TransformationBy embracing a digital-first mindset, companies can dismantle constraints that limit their capacity to quickly produce the correct goods and services for the marketplace. Through digitally-driven business agility, leaders succeed and grow, embracing goals of competitive excellence and revenue creation, while delivering production efficiency and operational excellence to protect margins. These companies are integrating digital technology, such as AI and cognitive analytics, digital twins, predictive technologies, and other technologies, throughout their value chains. Design and engineering, production operations, maintenance, logistics, supply chain, business systems, customers, products, and organizational structure are undergoing innovative change as companies adapt to increasingly dynamic market conditions. Leaders understand that attaining business agility, enabled by digital technologies, is critical to responsiveness, resilience, and competitive differentiation. 

Technologies like digital twin, cloud, AI, edge computing, IoT, open automation, additive manufacturing, augmented reality, and more are enabling new business processes and obscuring traditional functional boundaries. OT, IT, and ET teams are growing their skills and capabilities, transforming real-time operations. Executives charged with driving transformation are seizing this moment to innovate and deliver value. Call it digital transformation, smart manufacturing, or Industry 4.0, industrial companies are unlocking business agility to better innovate, transform, and succeed in both the present and future.

Is your organization successfully evolving to be a digital organization?

Join us at the Annual ARC Industry Forum Asia, to learn more about how transforming factories, plants, and infrastructure will benefit technology end users and suppliers alike. Discover what your peers and industry leaders are doing today and what steps they are taking to prepare for the future.

Executive Speakers

The following executives are featured speakers at the Singapore Forum.

Clifton Phua

Director of Labs
Infocomm Media Development Authority (IMDA)

Clifton Phua

Clifton Phua is Director of Labs at Singapore's Infocomm Media Development Authority (IMDA). His primary focus is to explore and rapidly prototype with emerging digital technologies (e.g. AI, Trust, Robotics, Communications, Quantum, and Green Computing), to empower Singapore companies and workforce.  With over 17 years of experience in data and AI, Clifton has a proven track record of delivering impactful solutions and insights for various industries and sectors. He was Chief Technology Officer of Digital Systems at ST Engineering, and also led the customer facing data scientist team in APAC at DataRobot, and the data scientist team at NCS. 

Sharul Rashid

Head of Technical Excellence

Sharul RashidSharul has more than 30 years of experience in handling instrumentation and control issues in oil & gas, gas liquefaction and petrochemical plants including pipeline transmission network. Sharul advises not only within his Group Technical Solution but also plant Petronas-wide on instrumentation and control issues. He is involved as an instrumentation expert in many key Petronas projects, e.g., Kertih Compressor Station, Peninsular Gas Utilization metering stations, and MLNG Satu Rejuvenation and MLNG Dua Debottlenecking. Sharul is the President of International Society of Automation (ISA), Malaysia Section. He is co-chair Certification Work-Group (CWG) of the Open Process Automation Forum (OPAF) and), Vice-Chair IASSC (Instrument Automation Standards Subcommittee) for IOGP, Vice-Chair Digital Connected Society (Malaysia) and co-Steering Committee member of JIP33 (IOGP) (International Oil & Gas Producer. Additionally, he is voting member for ISA-75 (Actuated Valve) and IEC TC/S/15 for Smart Manufacturing.

Murli Balsubramania

Sr. Principal Instrumentation & Controls Engineer
ExxonMobil Asia Pacific

Murli BalsubramanianMurli is currently the Senior Principal I&C Engineer for ExxonMobil Technology and Engineering Company and serves as the Senior Advisor for all ExxonMobil businesses. With 35 years of experience in instrumentation and controls, he has worked in both Projects (pharmaceuticals, pure chemicals, fertilizers, refining and petrochemicals) and Operations support roles. He graduated with a B.E. in Electronics Engineering.


AI Scientist


Milind heads the AI product development and operations function at Mercedes-Benz for Region Overseas, covering more than 40 countries globally. With close to two decades of experience in business leadership and consulting roles, he has advised governments on policy and regulatory matters, worked with private companies on strategy and growth initiatives, been a core team member of a successful start-up, and has turned around a loss-making business. Milind also serves on the advisory board of the AI for Good Foundation.

Damodar Hegde

Head of Manufacturing Excellence, Bottling Investment Group

Damodar Hegde

Damo’s work experience includes leadership and technology roles at leading FMCG companies such as Cola-Cola, Unilever and Procter & Gamble. He is always happy to share his learnings around sustainable supply chains, digital transformation, and people capabilities with other professionals and to connect to like-minded enthusiasts.

Arne Modersohn

Process Control Engineer

Arne Modersohn

At the Germany-based specialty chemical company Evonik, which he joined in 2016, Arne’s main work areas are process plant engineering in global greenfield and brownfield environments, computer aided engineering, and digital technologies. As a current member of the NAMUR task force for the Ethernet Advanced Physical Layer (APL), he is contributing to the introduction of this new networking technology into practical applications. And in the NAMUR working group 1.3, he is part of the development of standardized data models to support the effort to digitize plant engineering processes and facilitate data exchange between vendors and plant operators. 

Peter Morrison

Digital Science Principal
BP Singapore

Peter Morrison

Peter is the Digital Science Principal in the Asia Pacific region for the integrated energy company BP. He is part of a group charged with thought leadership, technology scouting and research, with a mission to bring frontier digital technology to the company. This wide remit covers activities in trading, shipping, hydrogen, wind, undersea operations, geophysics, and more. Peter's background is in software engineering, which he has pursued at several investment banks and trading organizations. 

Full List of Executive Speakers

Who Should Attend

  • CEOs, COOs, and Presidents
  • CIOs and CTOs
  • VPs and Directors of IT
  • VPs, Directors, and Managers of Operations
  • VPs, Directors, and Managers of Supply Chain
  • VPs, Directors, and Managers of Manufacturing
  • VPs, Directors, and Managers of Engineering
  • Plant Managers and Supervisors
  • Production Managers and Supervisors

Forum Topics

  • AI and Machine Learning
  • Transforming to 21st Century Operations
  • Energy Transition and Industrial Sustainability
  • Asset Performance Management
  • Automation Innovations
  • Cybersecurity for Digitalization and Sustainability
  • Digital Twins and Connected Smart Machines
  • Digital Workforce and Culture
  • Industrial IoT Platforms, Edge Infrastructure, and End Devices
  • MES End User Success Stories
  • Smart Infrastructure


Following is the schedule for the Singapore Event sessions.  Times and sessions are subject to change.  All times are Singapore Standard Time (SST). Presentations will be made in English.

Thursday, August 1

8.00Registration and Coffee
9.00Welcome and Introduction by ARC Advisory Group 
9.10Keynote Address
Clifton Phua, Infocomm Media Development Authority (IMDA)
9.30Open Process Automation Forum
 Productize, Certify and Deploy - Open Process Automation
Sharul Rashid, Petronas
 John Kirkman, Enterprise Transformation Partners
 Moving Open Process Automation to Commercial Reality
Murli Balsubramanian, ExxonMobil Asia Pacific
 Panel Discussion with Speakers and Additional Panelists
Onur Gurhan, Schneider Electric
Mark Hammer, Yokogawa
Mercy Zhang, SUPCON
11.00Morning Coffee Break and Exhibition Visit
11.30Technologies for Transformation
 Arne Modersohn, Evonik
 Digitalisation of Instrument Maintenance and Enhancement of Maintenance Practices Leveraging AI and IIoT
Bejoy Jose, Yokogawa
 The USB Connector to the Cloud: Listening to End Users
Stefan Hoppe, OPC Foundation
 Panel Discussion with Speakers and Additional Panelist
Jonas Berge, Emerson
13.00Networking Lunch and Exhibition Visit 
14.00The Age of AI: Opportunities and Solutions for Industry
 Supercharge Digital Transformation with Industrial AI
Mercy Zhang, SUPCON
 Peter Morrison, BP
 Harnessing Industrial AI with Built-in Domain Expertise for Autonomous Operation
Goh JuayTong, AspenTech & RenJie New, Emerson 
 Milind, Mercedes-Benz
 Panel Discussion with Speakers
16.00Afternoon Coffee Break and Exhibition Visit
16.30Best Practices in Smart Manufacturing
 Andy Yu, Schneider Electric
 Unlocking Peak Performance: EAM and APM for Data-Driven Decision Making in Smart Manufacturing
Cedric Beltrame, Hexagon
 Damador Hegde, Coca-Cola
 Panel Discussion with Speakers
18.00Closing Remarks
18.15Evening Dinner and Networking Reception by the Singapore River

To Register

Forum Fee

There is no fee to attend for ARC Advisory Service Clients, Digital Transformation Council (DTC) members, Speakers, Panelists, and Sponsors of this Forum.  Technology End Users including Manufacturing, Energy, Supply Chain, Logistics and City Leaders are also welcome to register at no cost. Please select the appropriate ticket type when you register to receive your complimentary ticket.  For all other attendees, the forum fee is US $495.

If you are a technology end user, we encourage you to become a DTC member to receive your free ticket.  Please visit the Digital Transformation Council page to learn all the benefits of becoming a member of this thriving community.

Registration Methods

Please register by clicking on the link below or contact Fox Chen, [email protected] to register or if you have any questions.

Singapore Forum 2024 Registration


The Singapore Forum is held at Grand Copthorne Waterfront Hotel.

Grand Copthorne Waterfront Hotel
392 Havelock Road
Singapore 169663
+65 6733 0880

Speaking Opportunities

For information on nominating a speaker for the forum, please visit our Speaking Opportunities page or contact Bob Gill, [email protected], (659) 770-9566. 

Sponsorship Opportunities

For information on opportunities for sponsoring the forum, please contact Bob Gill, [email protected], (659) 770-9566.