Siemens Limited Strengthens its Brand Appearance: “Ingenuity for life”

​Siemens is strengthening its positioning with a new brand appearance, whose central component is the claim "Ingenuity for life." This claim will appear under the Siemens logo, the design and color of which will remain unchanged. Siemens is combining its logo with a slogan. Sunil Mathur, Managing Director and Chief Executive Officer, Siemens Limited said that Ingenuity for life is the unique combination of engineering, genius and innovation combined with the company's role to create value for customers, employees and society. He said that for him ingenuity means engineering expertise, entrepreneurial spirit, the power of innovation and the willingness to give their best to society on a daily basis. For life means creating long-term value – for the individual customer, employee and citizen as well as for society as a whole.

Siemens has been a technology leader and a long standing partner to India's infrastructure growth. In this era of digitalization the scale of the challenges and opportunities requires more than engineering and innovation in the traditional sense. The campaign shows how the brand's technology impacts society and how ingenuity is shaping India's future. One story is on how Siemens supports Northern Region Load Dispatch Center monitor and control grid operations through Spectrum Power network control system and SCADA/DMS. The other story is on Siemens integrated mobility systems that ensure high capacity utilization and availability for Rapid Metro Gurgaon Limited.

With the strengthening of its global brand appearance and the related positioning, Siemens will be emphasizing its focus on electrification, automation and digitalization. High-quality products, innovative strength and reliability were the company's core values in the days of Werner von Siemens, and they remain its core values today. Siemens Limited will launch the Ingenuity for life campaign in India through positive, real-life impactful communications across channels and media (Out of Home Advertising - hoardings/billboards across key cities with focus on airports, digital media – online banners, social media, YouTube and special properties, DTH - Tata Sky advertising, cinema advertising during high occupancy).

Keywords: Brand appearance, Ingenuity for life, Siemens