9/2023 DTC Global Meeting: Customer-Centric Design, Engineering, & Operations

Customer-centric design, human-centered design or design thinking are approaches to problem solving, that put the user center stage. Rather than designing a solution from a technical and business aspect alone, the starting point is the challenges the users experience, and the design process focuses on a solution that fits the needs, requirements, and wishes of the user for an optimal user experience. The designer must empathize with the user, to design an optimal solution. 
At the same time, to provide bottom-line impact, solutions must be screened using a business case methodology and possibly optimized for financial outcomes. 
Finally, a human-centered change management approach must be used to create successful adoption, and create significant impact on the bottom-line. Adopting user-centered design, does most of the job in itself, as the users co-create the solution with the designer. 
The meeting is a follow-up on last year’s meeting on human-centred design, and will only briefly cover the basic principles of design thinking. Information on basic principles and resources for reading are still available on demand. 
This year, we will focus more on practical ways of applying the principles. We will consider the implementation of modern design and engineering software landscapes, as well as a range of simple and complex solutions for operations. For example the introduction of handhelds in production and industrial solutions with cloud components (or not). Experienced panelists will comment on how the process works in practice and help answer questions from the public. 

Moderator:  

Valentijn de Leeuw  
Vice President  
ARC Advisory Group  

Panelists:  

Shan Pin Koh
Senior Architect – IT/OT Tech Center
The Dow Chemical Company

Brian Perlstein
Digital Manufacturing Innovation Leader
Owens Corning


*END-USERS ONLY*