ARC Best Practices Workshop
Building the Value Proposition and Requirements for Sustainable Digital Twins

September 15, 2020 - Online

The term "Digital Twins" is used extensively in multiple industries.  Digital twins provide a digital representation of an asset, product, or process that mirrors the behavior of its real-world counterpart.  Digital twins are built for specific work processes, however often not scalable across different roles and work processes used by other functional organizations.  While digital twins certainly enhance collaboration, this alone is not enough to transform asset performance and business performance.  Digital twins need to be interoperable with other systems and serve as "sustainable living models" and provide a platform and foundation for an asset owner to redefine the operations and maintenance work process and improve business performance and remove structural cost from manufacturing or production operations. 

Workshop Objectives

The purpose of this interactive user only workshop is to develop the vision and requirements for digital twins for brownfield operations and maintenance applications.  It is designed to give answers to the following questions:

  • What is required of digital twins to help break down the silo mentality and improve collaboration, knowledge, and understanding?
  • How can digital twins be more effectively used to enable more efficient work processes in operations and maintenance? (Example: field operator rounds or maintenance planning) 
  • How does data architecture and interoperability play a role in ensuring digital twins are “living models”?
  • What work process changes are needed by design engineers and operational groups to produce a better, more efficient, and cost-effective design?
  • Assuming that there are specific foundational systems I already have, what is a feasible architecture?
  • How can we address the receiving and use of greenfield models handed over from capital projects?
  • What are the high value prioritized use cases for those models?
  • How do I remove structural costs from my current business/workflows using these models?


The workshop will consist of asset-owners presenting their use cases and value proposition with initial digital twin requirements.  This will be followed by a select few supplier presentations on their digital twin visions and a group brainstorming of the industry needs. 

9:00 - 9:10 AM ET Welcome and Workshop Overview
9:10 - 9:30 AM Asset-Owners Digital Twin Perspective
9: 30 AM - 1:00 PM​ Supplier Digital Twin Vision Presentations
1:00 - 3:00 PM Asset-Owner Breakout Discussions - Brainstorming the Digital Twin
3:00 - 3:30 PM Summary Presentation for All Participants

To Register

This workshop is intended for end users only and limited to 100 workshop participants.

The registration fee is $495.  There is no fee for ARC Advisory Service clients.

To register, please contact us.

Workshop Team

Peter Reynolds

Contributing Analyst
ARC Advisory Group

Peter ReynoldsPeter performs research into process and technology areas such as optimization, asset performance management, and data analytics. He brings more than 25 years of professional experience as an oil and gas subject matter expert.  Peter is a distinguished thought leader, strategist, and speaker, with an extensive history of practical experience in refinery automation, safety, and IT.  He has also published several whitepapers related to digital transformation and frequently speaks at technical conferences throughout North America and the EMEA region.  Prior to joining ARC, Peter served as the Manager of Automation and IT at Irving Oil in Saint John, New Brunswick, which operates Canada's largest refinery, eight petroleum terminals, and over 800 retail locations in Canada and the US.  Previous positions at Irving included leading the Irving Oil Refining Growth team to develop the process control and automation strategy for a Greenfield joint venture refinery with BP, and Saint John Refinery Automation Systems Leader.

Mark Sen Gupta

Research Director
ARC Advisory Group

Mark Sen GuptaMark assists clients with their Digital Transformation initiatives, providing a particular focus on how digital transformation affects people and the organization.  He also leads ARC's research of process automation, process safety, SCADA, and terminal automation.  Mark has nearly 30 years of expertise in process control, SCADA, and Industrial IT applications.  He began his career as a Process Control Engineer with Mobay Corporation (Bayer) in Baytown, TX working with instrumentation, PLCs, and DCSs.  He later joined Honeywell as an Applications Engineer working with DCS and SCADA and later joined the sales group as a Systems Consultant for SCADA, batch, Foundation Fieldbus, and hybrid control products.  At Plant Automation Services, he managed the alarm management products and wrote the initial specification for PlantState Suite.  He managed the creation and operation of the Sales Support group at CygNet Software (Weatherford) focused on gas production and transport.  From CygNet, he joined Invensys (Schneider Electric) as Product Manager for Hybrid and Process Control as part of their new products initiative.  From these, Mark gained experience in refining, chemical, specialty chemical, pulp & paper, and oil & gas industries.

Mark Luciw

Strategic Services Director
ARC Advisory Group

Mark LuciwMark is a member of ARC's Business Development team focused on energy, oil & gas, utilities, cybersecurity, critical infrastructure, transportation, and IIoT.  He has over 30 years of technology experience, including sales, sales management, and business development positions from early-stage to mature business operations.  His experience ranges from semiconductors, HW/SW embedded systems, application testing systems, enterprise software, and cybersecurity IT/OT.  Mark has had exposure to various vertical markets including utilities, oil & gas, pharmaceutical, CPG, food & beverage, federal government, and government contractors.

Paul Steinitz

Strategic Services Director
ARC Advisory Group

Paul SteinitzPaul is a member of the Business Development Team, focusing on North American end user clients.  He has over 35 years of experience in the automation industry, including positions in sales, marketing, and product management.  Prior to ARC, Paul worked for Siemens (Moore Products), Invensys (Foxboro), and Westinghouse.  He has been directly involved in the application of process control systems in the power (nuclear and fossil), chemical, oil & gas, petrochemical, pharmaceutical, and other industries.  Paul's international experience includes positions as Director of Western Europe Systems Sales (Netherlands) and Managing Director, Asia-Pacific (Singapore) for Moore Products.