On a bursary from Hulamin, an aluminum semi-fabricator, Ian began his professional career as a Control Engineer. He worked on projects involving automation, technological control, process control, quality measurement and condition monitoring systems. Ian worked with cutting edge model-based predictive control systems which really opened his eyes to the power of interventional modelling. He started applying this concept to other duties assisting operations with process analysis and control. In searching for a formal framework for this 'abstracted closed loop control', Ian discovered the Industry 4.0 model/framework and the MESA community. To pursue his passion for this concept, and its practical application, Ian struck out on his own. After a brief stint commissioning green-fields foil rolling mills in China for an historic German based machine builder he started his current journey of applying Industry 4.0 concepts in SME contexts.