Machine Building at a Strategic Crossroads

Date
End Date
Event Location Online @10:30 AM CEST
Event Type Webinar
ARC Participation ARC Event

The European machine building industry is entering a decisive moment. Competitive advantage is no longer defined by mechanical excellence alone, but by software, intelligence, and lifecycle value. In this webinar, we will share key insights from the ARC European Industry Forum 2026 in Spain - highlighting how AI, digital twins, secure connectivity, and compliance-by-design are reshaping the industry, by answering the following questions: 

  • How can machine builders move from selling equipment to delivering measurable performance and lifecycle value? 
  • What technical and organizational barriers limit machine intelligence - and how can they be addressed? 
  • Where do digital twins already deliver value today, and how do they scale across the lifecycle? 
  • How are SDA, AI, and open standards transforming machines into updatable software systems? 
  • Are subscription, usage-based, or outcome-driven models becoming the norm - and how to succeed with them? 
  • How can machine builders balance secure remote services with usability under evolving EU regulations? 

Join us to explore how machine builders can rethink strategy, value creation and long-term competitiveness.

Featuring insights from: 

  • Stefano Flore, Manager Automation Packaging Equipment, Tetra Pak
  • Gian Paolo Crasta, Director General, UCIMA and ACIMAC
  • Riccardo Necchi, Independant Executive Advisor, Former Executive Vandewiele, SIPA & Sidel

If you cannot attend, the recorded webinar will be available as on-demand session on ARC’s YouTube channel shortly after the live webinar.

To Register