ARC European Leadership Industry Forum
One Step Beyond: How to Achieve Next-Level Production

May 5-7, 2025 - Sitges (Barcelona), Spain

ARC’s European Industry Forum is part of our successful series of worldwide conferences in Europe, America, and Asia. Participants are invited to attend exclusive presentations and workshops on strategies and case studies from the digital front lines. 

Join us for a gathering of innovative companies as we explore the latest industry trends, from platforms and artificial intelligence to cybersecurity, and how these technologies are driving sustainability and digital transformation. Connect with industry leaders, share insights, and discover new opportunities to transform your value chain and drive your business forward. 

Don't miss this opportunity to be at the forefront of the next industrial revolution. Learn how to embrace a digital transformation mindset and leverage transformative technologies to evolve your business model, achieve competitive excellence, and integrate sustainability into your core strategies. Become a focused, integrated, digital organization and lead the future of industry.

Forum Topics

ARC industry analysts and other automation experts from the end user and supplier communities will analyze and discuss trends and drivers for the following topics: 

  • Artificial Intelligence
  • Asset Management
  • Automation Architectures
  • Circular Economy
  • Cybersecurity
  • Digital Services
  • Digital Twin
  • Digitalization
  • Edge & Cloud Architectures
  • Energy Transition
  • Industrial Communications
  • Operational Excellence
  • Sustainability 

Featured Speakers

The following executives are featured speakers at the Forum.

Sven Mueller

Project Manager, Edge Cloud 4 Production
Audi AG

Sven MuellerSven began his professional career in logistics planning at Audi in 2014. As part of an innovation project, he developed virtual reality software for the planning process of special load carriers. He holds an M.Sc. in Industrial Engineering and is an expert in the field of digitalization and production. From 2020 to 2022, he conducted scoutings for new technologies in production and logistics within the department of technology and innovation management. He implemented several proof of concepts in the areas of 5G, autonomous mobile robots and virtual reality. In his current role as Project Manager Edge Cloud 4 Production he is responsible for the development and rollout of a new software platform and the onboarding/refactoring of applications within the shopfloor IT.

David Pugh

Vice President, Systems & Architecture
Paebbl

David PughDavid is VP Systems & Architecture at Paebbl where he leads the development of tools and processes that help teams work better, learn faster, and make a positive impact. His teams build systems that connect the physical and digital to solve real-world problems at scale. With a focus on planet-positive solutions, he’s passionate about creating environments where people and technology grow together.

List of Executive Speakers

Agenda

Following is the schedule for the Forum.  Times and sessions are subject to change.  All times are CET (Central European Time).

Monday, May 5

10:00

UniversalAutomation Annual Membership Assembly  
(closed door session)
Greg Boucaud, UniversalAutomation.org
12:00Registration and Lunch
13:00The Path to a Circular Bioeconomy in Europe 
Marco Pellegrini, CEFIC 
13:30Edge Orchestration at Scale: Seamless Remote Updates for Industrial Machinery 
Jamal Abdelkhalek, BOBST 
14:00Empowering Self-Directed Teams for Agility & Innovation 
Michael Farell, West Pharmaceutical Services 
14:30Networking Break 
15:00

Discover UniversalAutomation.org: Projects, Use Cases, and Products (15:00 - 18:30)
(open-door session) 
Moderator: Greg Boucaud, Universal Automation.org 

Forum participants can meet experts from UAO member companies to discover and discuss current projects, possible use cases and product innovations from the organization’s ecosystem.

LTU/ Aalto: Function block assistant – AI empowered tool for automatic building IEC 61499 from natural language specification 

Barbara: Acciona Use Case with IEC 61499 runtime is used for the implementation of the Smart Plant Strategy  

Gr3n: Advancement on MADE/MODUS project

CloVic: Cloud based Virtual Commissioning Environment for Distributed Automation 

Aimirim: Use Cases 

Kyland: Exploring use cases with integrating of IEC 61499, RTOS and AI 
 

15:30Safety and Security
Thomas Menze & David Humphrey, ARC

Aitor Lejarzegi, Schneider Electric 
Michael Metzler, Siemens 
Sander Rotmensen, Siemens 
Fabio Perna, SSE 
Circular Economy
Luciano Narcisi & Naresh Surepelly, ARC

Franco Antonio Cavadini, Gr3n Recycling 
David Pugh, Paebbl
Ludovic Debuchy, Schneider Electric 
Victor Gasulla, Schneider Electric 
17:30Economic Update 
Andrew Obin, Bank of America  
Andre Kukhnin, UB
18:00Innovation Corner
19:00Evening Reception

Tuesday, May 6

8:00Registration and Morning Coffee
9:00Edge Cloud 4 Production – IT/OT Convergence at Audi
Sven Müller, Audi & Oliver Narr, Siemens
9:30Turning the Built Environment into a Carbon Sink—with Data, Speed, and Universal Automation 
David Pugh, Paebbl & Domenico Napoli, Schneider Electric
10:00Networking Break
10:30Industrial Grade AI
Fabian Wanke & Stefan Miksch, ARC

Marc de Arias, Companyia d'Aigües de Vilanova i la Geltrú 
Jan Luyts, Essenscia 
Neeraj Bansal, HHLA Sky 
Nikolaus Gaebler, Hitachi Energy
Chris Stogner, Schneider Electric 
Jon Koldo, Siemens
Stefan Hild, Spur Insights
Energy Transition
Luciano Narcisi & Naresh Surepelly, ARC

Willem Hazenberg, Drenthe College
Ann Robin, Gradyent 
John van der Geer, Schneider Electric
12:00Lunch
13:00AI Predictive Maintenance: Cybersecurity & Trusted Data
Fabian Wanke, Stefan Miksch & Thomas Menze, ARC

Franck Honore, Applexion 
Matthias Gronstedt, HHLA Sky
Matthew Dulcey, Pronetiqs 
Stefan Hild, Spur Insights
Digital Asset Management
Constanze Schmitz & Alexey Grechko, ARC

Malcolm Jeffers, IAAE 
Tisha Livingston, Infinite Acres 
Jeannie Serfontein, Jendamark
Maximilian Wagner, VDMA 
Michael Farell, West Pharmaceutical Services
OPAF Workshop
Luciano Narcisi, ARC

Michel Teughels, Exxon Mobil 
Luciano Botto, Nova Smar S/A 
Jacco Opmeer, Shell
Ravindra Jagasia, The Open Group 
Mark Hammer, Yokogawa
 
15:00Networking Break
16:00Industrial Data Management
Thomas Menze & David Humphrey, ARC

John Browett, CLPA 
Mathieu Cura, Optimistik 
Ann-Sophie Martin-Tissier, Probayes 
Digital Services
Constanze Schmitz & Alexey Grechko, ARC

Johan Ferket, Bilfinger 
Jamal Abdelkhalek, BOBST
Fuxin Jiao-Kiuru, Immersal 
Erik Nordmark, ZEDEDA
17:00Plenary Panel Discussion: Autonomous Operations
Florian Güldner, ARC

Renato Pacheco, Aimirim 
Valeriy Vyatkin, CloVic 
Tisha Livingston, Infinite Acres 
Javier Figueras, Schneider Electric 
Amir Javanshir, SDA
Erik Nordmark, ZEDEDA
18:00Academic Corner 
Luciano Narcisi & Sandra Cornejo, ARC 

Valeriy Vyatkin, Aalto University 
David Agustin Ripoll, CITCEA-UPC 
Willem Hazenberg, Drenthe College
Eduardo Prieto Araujo, Universidad Politécnica de Catalunya 
Juan Manuel Escaño, University of Seville 
Virginia Springer, University of Sidney 
Robert Harrison, University of Warwick 
19:30Evening Reception

Wednesday, May 7

8:00Registration and Morning Coffee
9:00A Huge Digital Twin for a Practical Moisture Control: Machine Learning + APC + Data Collection + RTO 
Renato Pacheco Silva, Aimirim
9:30Out of the Box Integration: Scaling Digital Reality Ecosystem from Asset to Process
MIchel Teughels, ExxonMobil
10:00Networking Break
10:30Future Automation Architectures
Thomas Menze & David Humphrey, ARC

Sven Müller, Audi 
Oliver Narr, Siemens 
Roland Wagner, CODESYS
Maximilian Wagner, VDMA
Alexander Allmendinger, OPC Foundation
Digital Asset Outlook – Quo Vadis? 
Constanze Schmitz & Alexey Grechko, ARC 

Michel Teughels, Exxon Mobil 
Fuxin Jiao-Kiuru, Immersal 
Tisha Livingston, Infinite Acres 
Paul Tours, Wolters Kluwer – Enablon
Erik Nordmark, ZEDEDA
12:00 
12.30Forum Ends

 

Attendee Testimonials from Previous Forums

The ARC European Industry Forum in Barcelona was a success! It truly revealed where process control is heading. The event was not just about discussing new topics and themes in the automation industry. It also had great content showing how users can make the change.

Shell

We are happy to sponsor the ARC Forum because of the great opportunities to meet other industry professionals and end users. Attending the Forum was a great opportunity to share ideas and learn about best practices and market trends. I can only encourage other companies to attend ARC Forums.

universalautomation.org

… fantastic presentations!  Kind of a mix of future ideas with tensional delivery of them now.  Really nice Forum and I think you got a great mix of expertise here.

Milacron

ARC's Forum in Barcelona was a great opportunity to discuss ABB’s vision for the future of automation and engage with other industry leaders to showcase the building blocks available to build our vision starting now.

ABB

ARC’s Forum is an excellent event to gain in-depth knowledge and best practice examples.

uhlmann

The ARC forum is a great opportunity for Voith to learn about benchmarks and upcoming standards and get connected with other IT/OT experts.

voith

“ARC's forum is a very good opportunity to learn much more about the IT/OT transition. We all know the technology is available and we have learned that important success factors are people, culture, and security.

Philip Morris International

Location

sitges hotelThe Forum is held at the Meliã Hotel in Sitges (Barcelona), Spain.

Meliã Sitges 
Ms. Eva Roca ([email protected])
Joan Salvat Papasseit, 38 
Barcelona - Sitges 08870 
Spain 
www.melia-sitges.com

Overlooking the Sitges marina and the Costa del Garraf, the Meliã is within easy access of Barcelona international airport and walking distance from the historic center of Sitges. Hotel amenities include complimentary fitness facilities, free WiFi internet in public areas and rooms, and an indoor parking garage.