Keywords: ARC Advisory Group, Hannover Messe, Media Partnership, Industry, Digitization, Industrie 4.0. Industrial IoT, Partner Country
ARC Advisory Group, the leading market research and technology consulting organization for industry and infrastructure; and Hannover Fairs, USA announce that the two organizations have formalized a partnership agreement making ARC an official media partner for the 2016 Hannover Messe, the world’s leading trade fair for industrial technology. This year’s fair will be held April 25 – 29 in Hannover, Germany. For the first time in the fair’s long history, the US will be the official Partner Country.
Under this agreement, ARC will encourage its large base of global clients and others from the technology end user and supplier communities to attend the fair. ARC will also actively participate as both an exhibitor and content provider. ARC executives and senior consultants from North America, Europe, and Asia will represent the company at Hannover Messe.
Andy Chatha, ARC’s president and founder, commented: “At the recent ARC Industry Forum in Orlando, Florida, we were delighted to see that potentially disruptive technologies and approaches such as Industrial IoT, Industrie 4.0, Smart Manufacturing, predictive maintenance, analytics, machine learning, open automation platforms, and digitization are finally beginning to gain traction among industry executives and other thought leaders. By actively participating in Hannover Messe and encouraging other industry stakeholders to attend the fair, we hope to help accelerate this momentum. This is because ARC believes that companies that don’t selectively embrace new technologies and approaches such as these will lose market share to those that do.”