Infosys to Acquire Creative and Consumer Insight Agency, WONGDOODY

By Ralph Rio

Category:
Acquisition or Partnership

Infosys announced a definitive agreement to acquire WONGDOODY, a US-based, full-service creative and consumer insights agency.  The move strengthens Infosys’ creative, branding and customer experience capabilities, and demonstrates its continued commitment to bringing innovative thinking, talent and creativity to clients around the world.

WONGDOODY, an award-winning creative agency with studios in Seattle and Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise.  The agency is known for its fully-integrated campaigns, omni-channel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with creative expertise to drive compelling, sharable content.  With services that include strategy, research and insights, brand and marketing positioning, creative design, advertising and production, WONGDOODY elevates global brands across industries from telecommunications and consumer electronics, to healthcare and consumer packaged goods.

The acquisition represents Infosys' further commitment to the expansion of a worldwide, connected network of Digital Studios. With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London, and Melbourne – the addition of WONGDOODY strengthens Infosys’ ability to fulfill the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences.

Focused on accelerating its digital experience strategy, Infosys had earlier announced the acquisition of Brilliant Basics, a London-based digital design and customer experience innovator that is creating significant value to clients across Europe & Middle East.

The acquisition of WONGDOODY is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions.

 

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