Siemens PLM User Conference Highlights Digitalization, IIoT, Cloud, and Analytics

Author photo: Dick Slansky
ByDick Slansky
Category:
Industry Trends
Digitalization of products, production systems, and product services will impact industry, consumers, business, and society. Supporting this, a digitalization transformation is taking place in manufacturing. This theme emerged at the annual PLM World Connect conference in Dallas this week.

The conference was the most attended to date, with about 1700 attendees. It was interesting to see a list of the top ten companies by attendance. It was primarily made up of discrete manufacturing OEMs across A&D, automotive & transportation, industrial and heavy equipment, Hi-Tech, CPG, Semi-conductor, etc. Interestingly, GE was the most represented by attendance, followed by Northup Grumman, Boeing, Orbital TDK, Caterpillar, GM, Emerson, Ford, etc.

For Siemens PLM and its parent business unit, Siemens Digital Factory (formerly Industrial Automation) digitalization was broken down into three areas:

- Intelligent Models (product and factory design)

- The Digital Twin (of the physical)

- Optimized and distributed production (Smart factories and supply chains, Big Data & analytics for production operations)

The focus for product, process, and production was on a continuous "digital thread" that enabled connection and collaboration across the entire product and factory ecosystem.

In a Siemens PLM executive panel Q&A, Chuck Grindstaff, President of Siemens PLM, was asked if he sees a fundamental shift in the way that products will be designed for the IoT, that is, smart connected products. His response was interesting, in that he does indeed see a fundamental shift in product design, but more so from the perspective that smart connected products will be necessary to drive the smart digital factory, and provide the digital thread across manufacturing and beyond to product field service, consumers, and the entire IoT ecosystem.

Given that the one of the initial applications of IIoT for discrete manufacturing OEMs is to use data from production operations, field service, and supply chain and use advanced analytics to determine patterns and trends, Siemens announcement of the release of Omneo Performance Analytics is especially significant. Omneo was part of Siemens' acquisition of Camstar last year, and now is offered as a SaaS application on the Cloud to their users.

Siemens PLM is very committed to offering a full Cloud deployment strategy and offering to its users. It has formed a business and product group specifically for Cloud technologies and deployment of all of its PLM solutions on the Cloud. Specifically, this is Teamcenter on the Cloud. This business unit is headed up by Steve Bashada, former head of Teamcenter solutions for Siemens. Bashada talked about the Siemens Cloud platform from the perspective of Big Data and Analytics, where customers can not only access PLM solutions, but have access to analytics (Omneo) for product performance, production optimization, and supply chain trending from the cradle to grave. This platform would function as a SaaS, multi-tenant, enterprise data and analytics hub, where the customer could access data from all sources and do fast contextual search. With Omneo, customers would be able to analyze billions of data combinations in seconds. They could see (production operations, S/C, etc.) what was happening and why and expose emerging data trends, analyze KPIs, and drill down to find the outliers in the process.

Helmuth Ludwig, CEO of Siemens Digital Realization, talked about Siemens' manufacturing operations management (MOM) strategy and solutions set. Ludwig characterized this as an integrated product and production strategy for IoT, IIoT, and Industry 4.0, and Siemens offers products and solutions that covers all aspects of this. Simatic IT addresses the overall MOM area and certain industries, and Camstar will cover MES for Hi-tech, medical, and electronics, as well as production reliability.

One of the more interesting customer stories was Local Motors, a company that designs and builds a 3D printed electrical car. CEO, Jay Rogers heads up a very innovative and flexible manufacturing OEM that makes heavy use of a very distributed collaborative engineering design and build community to produce and deliver products in a very innovative environment and in an extremely short amount of time. Community designers are offered a stake (royalties from products) to participate in the design/build process. Local Motors delivered an all-electric composite body (printed) vehicle in less than one year.

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