TireHub is a young tire distributor that is focused on delivering service excellence in order to grow very rapidly. Since their opening in July of 2018, TireHub has grown to 71 TLCs (TireHub Logistics Centers) with plans for more growth in 2020. In several ways, their business model is like Amazon’s, only their primary focus is delivering to business customers rather than consumers. This company was formed by two competitors that realized that when it came to distribution of replacement tires, cooperation was more beneficial to meet customer needs. Ashok Vantipalli, TireHub’s vice president of technology, surrounding the company’s business model, supply chain, and how they are using technology to differentiate their offering in the tire distribution industry in the United States.