Ashok assumed his role as Vice President of Information Technology in 2018. He joined TireHub from Sage Software, where he served as the Global Vice President of Application Delivery. In this role, he was accountable for Digital Transformation of the business from an on- prem to a SaaS company. He was also responsible for transforming 10 regional technology teams into one global function and shared services. Prior to joining Sage in 2016, Ashok was the Turnaround Architect of American Cancer Society’s business to a “Digital/Mobile First" organization that delivered innovative mobile fundraising and new digital platforms, resulting in net new revenue streams for the organization. Previously, he spent more than 15 years in technology and management consulting, serving financial services, media and healthcare clients.