Digital Transformation Planning and Roadmap Workshop

June 25, 2019 - Houston, Texas

How Effective Is Your Digital Transformation Planning?

Digital transformation provides the pathway to success for industrial, infrastructure, and smart city organizations.  Yet, mistakes and dead-end investments are all too common. Industrial owner/operators need digital transformation-specific planning methods to ensure initiatives are aligned with business goals, grounded in operational realities, and designed to scale. 

Join Digital Transformation Council members and ARC Advisory Group analysts for a half-day meeting focused on Digital Transformation Planning and Roadmapping.  Learn how to:

  • Assess the organization’s capacity to transform, including pinpointing gaps and level-setting expectations
  • Build a framework for identifying and prioritizing  activities, as well as determining available technology pathways that might apply
  • Create an execution plan that connects strategy to tactics, eliminating barriers that limit pilots and scale

Mike Carroll, Vice President of Innovation at Georgia-Pacific, will talk about how to create core competencies for digital transformation within an organization, discussing the value of involving customer perspective when undertaking initiatives such as advanced analytics.

REGISTER BEFORE SEATS FILL UP!​   This free workshop is for end users only.


7:30 - 8:30 AM Registration and Breakfast
8:30 - 9:00 AM Welcome and Introduction
Attendees introduce themselves and the challenges they face.
9:00 - 9:30 AM

Identifying Missteps
Learn why the bridge between strategy and execution limits digital transformation in terms of scope, ROI, and sustainability.​

9:30 - 9:50 AM

Council Chronicles
An end user talks about their organization’s Digital Transformation experience​.

9:50 - 10:35 AM Breaking Barriers
Identifying barriers is key to successful transformation.​
10:35 - 10:50 AM Break
10:50 – 11:30 AM​

It's A Process
Discover a 3-step method to ensure initiatives are aligned with business goals, grounded in operational realities, and designed to scale.

11:30 – 12:00 PM​

Doing Things Differently
Brainstorm with your peers what may be possible for improving efforts within your company.

12:00 - 1:00 PM Wrap-up and Networking Luncheon

To Register

This workshop is for end users only.  There is no fee to attend.

Register On-line


Petroleum Club of Houston​
1201 Louisiana Street, 35th Floor
Houston, TX  77002

The Workshop will be located in Suite A / Aramco Room.

Workshop Team

Michael Carroll

Vice President of Innovation

Michael CarrollMichael joined Georgia-Pacific in 2010 to focus his technological and entrepreneurial talents on innovation and leadership.  Prior to that he and a partner formed McTech Group, a company focused on innovative products for the building products and construction industry.  Founded in 2005, the company brought to market several patented products that are now licensed worldwide.  In addition to his Executive Vice President responsibilities, Michael formed a Joint Venture designed to sell consumer “DIY” products to big box retailers like Wal-Mart, Home Depot, and Lowe’s.  These products are currently licensed for manufacture within the US.  Previous positions include Director of Operations at Riverwood International, CEO of North and South American Operations at Shepherd, and Principal Change Agent at Mead Paper.

Michael Guilfoyle

Research Director
ARC Advisory Group

Mike GuilfoyleOver two decades, Michael has assisted organizations, including numerous Fortune 500 companies, in identifying and capitalizing on growth opportunities presented by the modernization of the energy, manufacturing, technology, and telecommunications industries.  Michael's expertise is in analysis, positioning, and strategy development for companies facing transformational market drivers.  At ARC, he applies his expertise to developments related to Industrial Internet of Things (IIoT) and advanced analytics, including machine learning.  Michael has held multiple senior management positions in business and market strategy.  Just prior to joining ARC, he was a key contributor on Oracle's global industry strategy team for utilities.  During that time, he spearheaded many strategic planning and go-to-market initiatives covering topics such as utility business model evolution, advanced distribution management, operational analytics, distributed energy, mobility, asset management, workforce modernization, and knowledge management.

Mark Sen Gupta

Research Director
ARC Advisory Group

Mark Sen GuptaMark assists clients with their Digital Transformation initiatives, providing a particular focus on how digital transformation affects people and the organization.  He also leads ARC's research of process automation, process safety, SCADA, and terminal automation.  Mark has nearly 30 years of expertise in process control, SCADA, and Industrial IT applications.  He began his career as a Process Control Engineer with Mobay Corporation (Bayer) in Baytown, TX working with instrumentation, PLCs, and DCSs.  He later joined Honeywell as an Applications Engineer working with DCS and SCADA and later joined the sales group as a Systems Consultant for SCADA, batch, Foundation Fieldbus, and hybrid control products.  At Plant Automation Services, he managed the alarm management products and wrote the initial specification for PlantState Suite.  He managed the creation and operation of the Sales Support group at CygNet Software (Weatherford) focused on gas production and transport.  From CygNet, he joined Invensys (Schneider Electric) as Product Manager for Hybrid and Process Control as part of their new products initiative.  From these, Mark gained experience in refining, chemical, specialty chemical, pulp & paper, and oil & gas industries.

Paul Steinitz

Strategic Services Director
ARC Advisory Group

Paul SteinitzPaul is a member of the Business Development Team, focusing on North American end user clients.  He has over 35 years of experience in the automation industry, including positions in sales, marketing, and product management.  Prior to ARC, Paul worked for Siemens (Moore Products), Invensys (Foxboro), and Westinghouse.  He has been directly involved in the application of process control systems in the power (nuclear and fossil), chemical, oil & gas, petrochemical, pharmaceutical, and other industries.  Paul's international experience includes positions as Director of Western Europe Systems Sales (Netherlands) and Managing Director, Asia-Pacific (Singapore) for Moore Products.

Mark Luciw

Strategic Services Director
ARC Advisory Group

Mark LuciwMark is a member of the Business Development team focused on cybersecurity, utilities, infrastructure, and IIoT.  He has over 30 years of technology experience, including sales, sales management, and business development positions from early-stage to mature business operations.  His experience ranges from semiconductors, HW/SW embedded systems, application testing systems, enterprise software, and cybersecurity IT/OT.  Mark has had exposure to various vertical markets including utilities, oil & gas, pharmaceutical, CPG, food & beverage, federal government, and government contractors.  Prior to ARC, Mark worked with various companies including Texas Instruments, Ready Systems, Mercury Interactive, Intersolv/Merant, Worksoft, Asurity Solutions, and various other cybersecurity and consulting firms. 

About The Digital Transformation Council

This Workshop is provided as a service of The Digital Transformation Council and ARC Advisory Group. 

Digital Transformation CouncilThe Digital Transformation Council is a collaborative technology end user organization of industry, energy, and public sector owner/operator professionals. For more information, please visit