Industry Expert Colin Masson Joins ARC Advisory Group to Drive Innovation and Growth

ARC Advisory Group, a global leader in technology research and advisory services, is thrilled to announce the addition of Colin Masson to its esteemed team. With his extensive experience and deep expertise in the industrial sector, Masson will play a pivotal role in advancing ARC's mission to provide cutting-edge insights and guidance to manufacturing and industrial companies worldwide.

Colin MasseyMasson brings a wealth of knowledge and a proven track record in driving digital transformation initiatives within complex manufacturing environments. His addition to the ARC Advisory Group is a strategic move that reinforces the company's commitment to delivering innovative solutions and thought leadership in the industrial sector.

Prior to joining ARC, Masson held key leadership positions in prominent manufacturing organizations and leading enterprise application and technology providers.  His in-depth understanding of the challenges faced by manufacturing companies, coupled with his ability to leverage emerging cloud and edge technologies, such as Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Digital Twins and Mixed Reality, has consistently yielded significant operational improvements and competitive advantages.

At ARC Advisory Group, Masson will spearhead initiatives to help manufacturers capitalize on the opportunities presented by Industrial cloud platforms and applications. His research and advisory services will enable industrial companies to navigate the complexities of technology adoption, implement best practices, and achieve sustainable growth.

"We are thrilled to welcome Colin Masson to the ARC team," said Greg Gorbach, Vice President of ARC Advisory Group. "His expertise and thought leadership in the industrial space will undoubtedly strengthen our capabilities to deliver unparalleled insights and strategic guidance to our clients. Colin's addition marks an important milestone in our commitment to supporting the digital transformation journey of manufacturing companies."

Colin Masson expressed his enthusiasm about joining ARC Advisory Group, stating, "I am honored to be part of ARC's esteemed team and contribute to the company's mission of driving innovation in the industrial sector. I look forward to collaborating with ARC's talented professionals and leveraging our collective expertise to help manufacturing companies navigate the ever-evolving technological landscape."

With the addition of Colin Masson, ARC Advisory Group further solidifies its position as a global leader in technology research and advisory services for the industrial sector. Masson's extensive experience, combined with ARC's comprehensive portfolio of services, will empower manufacturing companies to thrive in the era of digital transformation.

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