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To be at the center of industrial transformation—helping customers connect performance, sustainability, and innovation, and succeed in an increasingly complex world. That is how Chris Lee, Senior Vice President and Head of Asia Pacific, AVEVA, articulates his ambitions for the industrial software company he joined at the beginning of 2025, following senior-level stints at Rockwell Automation, Hexagon, and Autodesk.
In this leadership role—based at the regional headquarters in Singapore—he is responsible for leading strategy, operations, and growth across Asia Pacific, working closely with AVEVA teams to accelerate digital transformation and deliver sustainable industrial outcomes for customers.
With AVEVA supporting over 90 percent of the world’s leading industrial enterprises in essential sectors such as energy, food, infrastructure, and healthcare, what truly sets it apart, Chris believes, is its ability to support customers across the entire industrial lifecycle—engineering, construction, operations, and optimization. In particular, developing and deploying end-to-end digital twins can help organizations unlock new levels of performance, safety, and sustainability.
One welcome shift he observes is how clients increasingly view AVEVA not just as another software vendor, but as a long-term strategic partner capable of supporting customers through complex industrial challenges. This is enabled by a scalable, vendor-agnostic platform—compatible with diverse hardware and control systems—together with decades of cross-sector industrial expertise and a strong on-the-ground presence across the region.
While Chris concurs with ARC that this region is large and complex, he believes that customer pain points are remarkably consistent across Asia Pacific despite the inherent diversity—namely: Project Execution—delivering large capital projects on time and on budget; Operational Excellence—maximizing asset performance while protecting people and infrastructure; and Data Integrity & Insight—converting fragmented, siloed data into trusted, contextualized insights for faster and better decision-making.
In this ARC Executive Interview video podcast, Chris Lee reveals how AVEVA turns such challenges into opportunities and also discusses:
AVEVA’s key strategic priorities in Asia Pacific.
Delivering AI value at scale in complex industrial environments.
Enabling the energy transition through digital technologies.
Market dynamics in Asia Pacific: Mature v High Growth.
Outlook for AVEVA in 2026 and beyond.
Watch the video here or on YouTube: