Procter & Gamble Focuses on Innovation and Customer Satisfaction

Author photo: Sharada Prahladrao
By Sharada Prahladrao
Technology Trends

The second annual ARC Industrial Digital Transformation Top 25 report continues to highlight companies that are succeeding at integrating digital technology into all areas of business, fundamentally changing the way they operate and deliver value to customers. ARC developed a rigorous process based on financial performance, a community intelligence based ranking system, and software and sustainability data. Leading companies take a strategic approach, integrating digital technology throughout their value chains. Procter & Gamble focuses on innovation and customer satisfaction and ranks #10 in this report.

Digital transformation is a whole new way of transacting businesses, supporting customers, leveraging the available services, and adapting to a volatile and fiercely competitive marketplace. The digital transformation journey has its share of challenges for both suppliers and end users. Technology is only part of the equation. People, capability, willingness, process simplification, and adopting a multidisciplinary approach are also required. Transforming to an organization where constant change and adjustment define normal operations is still very conceptual for some industrial companies. Each company is at a different stage of digital maturity, so there is no “one-size-fits-all” approach. Digital transformation leaders can be found across many different industries, sharing common traits and visions, helping them overcome complex challenges to innovate and stay agile. The companies mentioned in this report not only have their transformation initiatives well underway, but they also have their eye to the future tackling the next set of challenges on their journey.

This is the tenth in a series of blogs in the digital transformation space.

Procter & Gamble

P&G is a consumer goods company with operations in more than 70 countries. The company is advancing their partnerships and implementing IIoT, digital twins, and AI to bring products to Industrial Digital Transformationconsumers faster and increase customer satisfaction, while improving productivity and reducing costs. Collaboration among employees, evolution of new products, improved production systems, supply chain & distribution optimization, and customer relationships are at the heart of their transformation strategy.

True to its innovative nature, P&G sees data and algorithms as a way to constructively disrupt how it operates, leading to growth. P&G has developed a multi-cloud driven data strategy and data culture that informs every decision of the business. Artificial intelligence, machine learning, and advanced analytics are all seen as crucial to becoming a true digital leader.

Going Forward

Digital transformation has emerged as the fulcrum of business operations. This year’s Top 25 companies include many who made the list last year, together with some new companies and reshuffling of positions. ARC will continue its research in all areas related to digital transformation and analyze the outcomes. The ARC Industrial Digital Transformation Top 25 report will be published annually. With this being our second year, your feedback is very important to us as we will continue to investigate new approaches and measures to adjust our methodology, identify successful digital transformation initiatives, and help the industry as a whole digitally transform. Let’s travel together!


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