SAP to Acquire Emarsys, a Provider of  Omnichannel Customer Engagement

By Ralph Rio

Acquisition or Partnership

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider.

Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalized, omnichannel engagements in real time, helping organizations ensure every engagement is relevant and impactful.

Emarsys is a fully integrated cloud-based marketing platform.  It allows companies to deliver truly personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.

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