Siemens Takes CES 2024 Opening Keynote to Share Vision on Generative AI Technology

Author photo: Colin Masson
ByColin Masson
Company and Product News

At CES 2024 opening Keynote, Roland Busch, President and CEO of Siemens AG, shared his vision of how Generative Generative AIAI and technology in general will "transform the everyday, for everyone"

Following 2023 announcements on collaborations with Microsoft (Siemens and Microsoft partner to drive cross-industry AI adoption) and Schaeffler (Schaeffler and Siemens bring Industrial Copilot to shopfloor) to deliver Siemens Industrial Copilots that offer industrial grade AI assistance on the shop floor, Siemens has kicked off 2024 at the world largest technology trade show with announcements declaring its intent to accelerate adoption of generative AI technology with the help of AWS, and industrial metaverses with a new partnership that leverages Sony's spatial content creation system and XR mixed reality headsets.

Key highlights from the Keynote include:

  • Siemens & Sony Partnership to Enable Immersive Engineering

Generative AISiemens and Sony Corporation (Sony) are partnering to introduce a new solution that combines the Siemens Xcelerator portfolio of industry software with Sony’s new spatial content creation system, featuring the XR head-mounted display with high-quality 4K OLED Microdisplays and controllers for intuitive interaction with 3D objects. Enabling designers and engineers to create and explore design concepts in a borderless immersive workspace, the new solution will kickstart content creation for the industrial metaverse.​ Expected to be available later in 2024, Siemens’ NX Immersive Designer, an integrated solution that combines Siemens’ NX software and Sony technology, brings immersive design and collaborative product engineering capabilities to Siemens’ flagship product engineering solution.

  • Siemens and AWS Join Forces to Democratize Generative AI in Software Development

Siemens and Amazon Web Services (AWS) are strengthening their partnership and making it easier for businesses of all sizes and industries to build and scale generative artificial intelligence (AI) applications. Domain experts in fields such as engineering and manufacturing, as well as logistics, insurance or banking will be able to create new and upgrade existing applications with the most advanced generative AI technology. To make this possible, Siemens is integrating Amazon Bedrock - a service that offers a choice of high-performing foundation models from leading AI companies via a single API, along with security, privacy, and responsible AI capabilities - with Mendix, the leading low-code platform that is part of the Siemens Xcelerator portfolio.

The combination will enable customers to select the generative AI model that best suits their specific use case and quickly and securely incorporate that model into their applications. This will make their development simpler, faster, and more efficient. Previously, when developers wanted to integrate generative AI models, they had to obtain access credentials, and write specialized function code. With the new Mendix-Amazon Bedrock integration, this can now be done with just a few clicks. Teams can create smart, industry-hardened applications without dedicated programming knowledge and users can interact with information easily via a graphical interface and the simplicity of drag and drop commands.

  • In addition, the launch of the integration between Siemens Teamcenter software for product lifecycle management and Microsoft Teams will further pave the way to enabling the industrial metaverse. It will simplify virtual collaboration of design engineers, frontline workers, and other teams across business functions.

Industrial Metaverses took a back seat to Generative AI in 2023, but as we kick of 2024, Siemens, Nvidia, and the Alliance for OpenUSD believe that Industrial AI Is Paving the Way for Industrial Metaverses (ARC Blog).

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