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Infosys launched Infosys Equinox to help enterprises securely deliver hyper-segmented, personalized omnichannel shopping experiences for B2B and B2C buyers. The platform’s future-ready architecture offers flexibility for enterprises to pick and choose out-of-the-box microservices and pre-built experiences to build curated digital journeys that enhance their digital commerce or launch it grounds-up in a matter of weeks. Infosys Equinox also brings together best-of-breed service, product, platform and industry capabilities from Infosys, and its partners, in an integrated ecosystem. This delivers end-to-end commerce-as-a-service for enterprises to drive results, throughout the purchase lifecycle, that shoppers care about.
nfosys Equinox helps businesses transform their digital commerce across marketing, merchandizing, e-commerce, store operations, supply chain and customer service through its four offerings: Infosys Equinox Microservices, Infosys Equinox Commerce, Infosys Equinox Experiences, and Infosys Equinox Marketing. It delivers:
Customer experience excellence
Infosys Equinox facilitates closer consumer-brand interactions by enabling brands to deliver unique customer journeys that take advantage of emerging social, chat, voice, and augmented reality commerce channels. The platform blends digital experiences with physical ones to deliver more satisfying phygital and contactless shopping. Creating multi-sites adapted for multiple languages and currencies, with deeply localized features and real-time promotions is very convenient with the platform’s simplified business user tooling and workflows – requiring no changes to the application code or configuration.
Scale and flexibility to match shopper demands
With its cloud-native, microservices-based, API-first architecture, Infosys Equinox is a digital commerce platform that brands will need to meet the evolving expectations of consumers. The platform offers a repository of mutually exclusive and collectively exhaustive microservices that can integrate with an existing or new platform to deliver headless commerce capabilities. These microservices enable various commerce models used by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and digital malls. With its technology architecture, this ‘any-cloud’ platform builds upon leading open-source technologies, and is designed for high performance, availability and security that is best-in-class.
Relevance through innovation
Infosys Equinox’s integrated ecosystem of capabilities, spanning from experience to operations, lets enterprises deepen customer relevance throughout the commerce value chain. Ranging from perceptive experience design by WONGDOODY, to optimized retail execution with Infosys TradeEdge, the platform puts the shopper at the center of the enterprise’s commerce strategy. With Infosys Equinox, businesses can also deploy segment-specific, user experience innovations on-demand.