Navigating the current industrial landscape is no easy task. Given the impact of market disruption, spending valuable time and resources without return, results in a devastating outcome for your business. The digital transformation process is rapidly evolving, disrupting established businesses and entire markets. Your team needs a dedicated resource to provide accurate insight and market research. ARC Advisory Group understands that each company has different visions and goals. The days of “one-size-fits-all” analyst engagement doesn’t work in today’s rapidly evolving digital economy. We work with you to provide the best service to fit your needs. Let ARC's globally-respected market leadership and expertise work for you!
How to Engage with ARC:
Advisory Service
This service helps product line leaders and managers understand how to best develop, position, and deliver their solutions to technology end users. ARC’s lead analyst will help you understand the addressable market, buyer and influencer personas, and use cases critical to your solution. Example of activities included with this service:
- Product line analysis and strategy development
- Messaging review
- Solution roadmap and update briefings
- Ad hoc analyst engagement on emerging market issues
- Press release support
Executive Advisory Service
Ideal for senior-level leaders needing strategic guidance on market opportunity identification, business trends, financial, and M&A implications. A dedicated, senior-level analyst ensures your company is positioned for success. Example of activities included with this service:
- 1-1 strategy sessions
- Ad hoc analyst engagement on emerging market issues
- Topically curated research
- Public relations support
Advisory Service & Executive Advisory Service On-going Deliverables
- Access to ARC’s extensive library of global market strategy reports
- Tickets to the ARC Industry Forum
- Weekly and Monthly Research Reports
- Discounts on ARC products
- Cadenced account planning calls with a dedicated Client Manager
- Distribution of product announcements and press releases to more than 30,000 executives via ARCwire
Audience Engagement
Leverage ARC's reputation to boost engagement and market exposure. We can help build and deliver event keynotes, panels, and workshops.
- Speaker/facilitation support for one in-person event
- Coverage and publication of the event via a 1–2-page ARCview
- Speaker support for one virtual event
Partner Development
Identify and meet critical partners that can help you win in the market. Our experts will assist in identifying key go-to-market (GTM) partners. As your team evolves, ARC will help facilitate introductions with up to three top targets.
- Identify key go-to-market (GTM) partners
- Development and delivery of partner inquiry document Introductions of up to three partners
- Introductions of up to three partners
"We engaged ARC to assist us with a strategic decision. With their help and the use of the STAR tool, we were confident that we assessed our options both objectively and thoroughly. They helped us add several dimensions to our decision process, areas that we had not considered earlier and that could potentially have a significant impact on total lifecycle costs."
Mike Pietro
Manufacturing Technology COE Leader
Owens Corning
"We use ARC because they provide the most comprehensive market information for our industry."
Mark Heindselman
Manager, Knowledge Network & Information Services
Emerson
"ARC Advisory Group’s market share reports are very insightful and helpful in helping our company with business planning and strategy."
Mark Mirsky
GVP Global Sales Strategy
Blue Yonder
"We've found that a lot of the concepts that have been developed by ARC over the years have become foundation concepts for a lot of our planning."
Dow Chemical
Client Success Stories
Supporting an IT Supplier’s Business Expansion into the Industrial Market
Assessing a Technology and Its Market Potential
Business Strategy and Growth Workshop
