Augmented Reality

The Augmented Reality market research study delivers current market analysis plus a five year market and technology forecast. The study is available in multiple editions including worldwide, all regions, and most major countries.

Demand for Advanced Remote Collaboration Tools Drive the Industrial Augmented Reality Market

New ARC Advisory Group research reveals the upside of the COVID-19 pandemic that hastened the adoption of augmented reality (AR), for industrial maintenance and operations. Augmented reality uses computer technology to augment the user’s real-world environment with digital content. With AR, digital media is superimposed over part of the user’s field-of-view to augment what they see. While AR is not a new concept, all the advancements in various areas such as computer vision, sensing technologies, data storage, displays, and software technologies, have now made augmented reality a much more practical solution for consumer, commercial, and industrial adoption. Although, still in the early stages of the AR revolution, we are seeing an explosion of augmented reality startups, thanks to all the interest by the venture capital (VC) world. The market outlook remains positive for industrial augmented reality solutions. Building upon growing adoption prior to 2020, the pandemic accelerated the use of AR technology, particularly to support remote collaboration.

Augmented Reality Strategic Issues and Market Trends

Augmented RealityIn addition to providing a five-year market forecast, the Augmented Reality market research report provides detailed quantitative current market data and addresses key strategic issues as follows.

Measuring Performance and Return on Investment

When it comes to convincing management of the value of new technology investment, nothing works better than demonstrated returns. Depending on the application, end users should try to quantify overall returns for their AR investments. ROI could come through lowered travel expenses of experts as they can now collaborate and assist remotely or by creating effective just-in-time training programs using AR or by helping assembly workers improve their speed and error rate. Whichever way the ROI is achieved, it is important to quantify it. Demonstrating returns are key to converting pilot programs to large scale successes.

Integrate AR Applications with Other Business Systems

As end users deploy more and more software tools, the task to manage and streamline the data from all these sources becomes a challenge. To get the most out of their software solutions, end users should review the need and benefits of integrating their various software tools. In some case, users may benefit by deploying the Industrial IoT platform that helps integrate and tie in their various tools and have a single version of truth. For example, users may benefit from AR software tools that can integrate with CAD software and pull CAD models to expedite AR content creation. If AR is used to guide operators with their operations and maintenance tasks, integration with ERP and asset management software will help them get easy access to all the asset health information. In case a work order needs to be created or parts need to be ordered, they can do that easily from one place, and all the changes are saved in the respective software. This ensures that no information is lost, and there is only one version of the truth.

Consider Solutions that Support Industrial IoT or Industry 4.0 Environment

Many AR solutions support smart connected environment based on Industrial IoT, or Industry 4.0. Smart connected products provide opportunities to increase operational efficiency from the plant floor to the supply chain by optimizing data and information. 

End users should plan for the long-term when it comes to AR adoption. End users looking to leverage AR across multiple functions and departments, should consider solutions that allow easy integration across multiple business systems. Continuing innovations in connected solutions are all critical to the future of connected machinery that will become integrated within the emerging Industrial IoT or Industry 4.0 infrastructure, which includes data capturing in the cloud and cloud computing.

Market Data Research Available Datasets

This in-depth market data research is split into two key modules: Market Growth Outlook and Competitive Analysis.  Each of these modules is further configured into several sub-modules to meet the needs of executives as well as marketing, sales, and product development managers.  All of these modules and sub-modules may be purchased as a bundle or separately.  A brief description of these modules, sub-modules, and their use cases is included below.

Market Growth Outlook

ARC’s market growth outlook service delivers an in-depth market opportunity analysis including five-year market and technology forecasts and 3-year history trend lines where available. Besides providing an in-depth analysis of the market opportunity provided by each technology, this service allows technology suppliers to analyze their own customized markets consisting of multiple technologies. For example, customers can view different market scenarios by adding or removing technology markets from the analysis, providing them a Total Available Market (TAM) view of their own served market. A list of the available market growth outlook services can be seen in the list below.  

This service is designed to help accelerate your organization's ability to understand an up-to-date view of the market opportunity provided by your current product portfolio and analyze how your company’s market opportunity would change if you were to acquire or divest a particular product line. The service will also help you identify and capitalize on emerging markets, whether these markets are based on an emerging technology, region, vertical industry, or application. Built upon a proprietary market model and ARC’s field proven primary research, this service helps product and marketing managers optimize their business plans by identifying the opportunities provided by emerging trends. ARC’s reputation as the preeminent independent provider of market growth opportunity analyses for nearly four decades also provides greater weight to your business plans. ARC’s market growth outlook services are available in a variety of formats depending on whether you view your market opportunities via different technologies, industries, or world regions.  

In addition, ARC has a strong history of providing customized market opportunity reports and services to meet your specific needs.  For example, you may sell your products only to specific industries and/or in only one or two regions. You tell us your served markets and ARC can quickly configure a report or service designed to best serve your served market.

ARC provides several versions of these reports and services depending on your role in the organization. Executive Views are high level market opportunities designed to help executives quickly identify key trends and market opportunities around the world.  In-depth market opportunity analyses provide marketing and product managers more detailed technology specific market information to plan marketing and product development strategies.  The following table shows more specific information included in each version.

Market Growth Outlook AnalysisUse CasesTarget Role
Worldwide Market Growth Outlook by Industry & Region with 3-year history where availableIn-depth technology-specific strategic growth planning across multiple technologies, applications, regions, and industriesProduct & Marketing Managers
Worldwide Industry Growth Outlook by Region with 3-year history where availableStrategic technology growth planning for markets defined by a single or multiple vertical industriesIndustry Managers
Regional/Country Market Growth Outlook by Technology & Industry with 3-year history where available (includes country data)Strategic technology growth planning for markets defined by a single or multiple world regionsRegional & Country Sales Managers
Market Growth Outlook Executive ViewStrategic Total Available Market (TAM) growth planning dashboard covering multiple vertical industries, technologies, and world regionsExecutives
Market Competitive Analysis

ARC’s Competitive Analysis services deliver in depth competitive analyses across multiple technologies, applications, regions, and industries.  Besides providing an in-depth analysis of the market opportunity provided by each technology, this service allows technology suppliers to analyze their own customized markets consisting of multiple technologies. For example, customers can view different market scenarios by adding or removing technology markets from the analysis, providing them a Total Available Market (TAM) view of their own served market. A list of the available market growth outlook services can be seen in the list below.  

This service is designed to help product and marketing managers identify their company’s market positioning across multiple views within their Serviceable Available Market (SAM). Built upon a proprietary market model and ARC’s field proven primary research, this service helps product and marketing managers optimize their business plans by identifying how their company’s market position would change if the company were to acquire or divest a particular product line or technology. ARC’s reputation as the preeminent independent provider of competitive market benchmarking for nearly four decades lends greater weight to your business plans. ARC’s market competitive services are available in a variety of formats depending on whether you view your market opportunities via different technologies, industries, or world regions.  

In addition, ARC has a strong history of providing customized market opportunity reports and services to meet the specific needs of our clients.  For example, you may sell your products only to specific industries and/or in only one or two regions. You tell us your served markets and ARC can quickly configure a report or service designed to best serve your served market.

ARC provides several versions of these reports and services depending on your role in the organization. Executive Views are high level market competitive analyses designed to help executives quickly assess their SAM by world region, technology, or vertical industry. In-depth competitive market analyses provide marketing and product managers more detailed technology specific benchmarking information to plan marketing and product development strategies.  The following table shows more specific information included in each version. 

Competitive AnalysisUse CasesTarget Role
Worldwide Competitive Analysis by TechnologyIn-depth competitive market analysis that quantifies how your company’s market position has changed over time across multiple technologies, applications, regions, and industriesProduct & Marketing Managers
Worldwide Competitive Analysis by IndustryStrategic technology-based competitive analyses for markets defined by a single or multiple vertical industriesIndustry Managers
Regional/Country Competitive Analysis by IndustryStrategic technology-based competitive analyses for markets defined by a single or multiple world regionsRegional Sales Managers
Competitive Analysis Executive ViewStrategic Serviceable Available Market (SAM) analysis dashboard covering multiple vertical industries, technologies, and world regionsExecutives

Worldwide Market Research Focus Areas

Strategic Analysis

  • Major Market Trends
  • Executive Overview
  • Strategies for Buyers
  • Strategies for Suppliers
  • Growth Contributors and Inhibitors

Competitive Analysis

  • Market Shares of the Leading Suppliers
  • Market Shares by Region
    • North America
    • Europe, Middle East, Africa
    • Asia
    • Latin America
  • Market Shares by Industry
    • Aerospace & Defense
    • Automotive
    • Chemical
    • Construction
    • Education
    • Electric Power Generation
    • Healthcare
    • Machinery
    • Oil & Gas
    • Refining
    • Retail
  • Market Shares by Revenue Category
    • Hardware Revenues
    • Software Revenues
    • Service Revenues
  • Market Shares by Application Type
    • Maintenance
    • Operations
    • Training
  • Market Shares by Sales Channel
    • Direct Sales
    • Independent Representatives/ Distributors
    • System Integrators/Value Added Resellers

Market Forecasts and History

  • Total Augmented Reality Solutions Business
  • Shipments by Region
    • North America
    • Europe, Middle East, Africa
    • Asia
    • Latin America
  • Shipments by Industry
    • Aerospace & Defense
    • Automotive
    • Chemical
    • Construction
    • Education
    • Electric Power Generation
    • Healthcare
    • Machinery
    • Oil & Gas
    • Refining
    • Retail
  • Shipments by Revenue Category
    • Hardware Revenues
    • Software Revenues
    • Service Revenues
  • Shipments by Application Type
    • Maintenance
    • Operations
    • Training
  • Shipments by Sales Channel
    • Direct Sales
    • Independent Representatives/ Distributors
    • System Integrators/Value Added Resellers

Industry Participants

The research identifies all relevant suppliers serving this market.  

Regional Market Research Focus Areas

Strategic Analysis

Competitive Analysis

  • Leading Suppliers in Region
  • Industry Shares in Region
  • Country Shares in Region
  • Leading Suppliers by Industry

Market Forecast and History Analysis 

  • Market Forecast & History by Country
  • Market Forecast & History by Industry

Industry Participants

List of countries & currencies included in each region: MIRA-Country

For More Information

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