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Sixty-one leading German companies and investors have come together across industries to launch the initiative “Made for Germany”, aimed at shaping a future-proof German economy through reduced bureaucracy and increased opportunities for innovation, especially in digitalization and artificial intelligence. “Made for Germany” is intended to initiate a new era of strengthened dialogue for constructive exchange between business and government, positioning itself as a key point of contact for the government while working to define priorities, develop targeted measures, and implement reforms effectively. Deutsche Bank, Siemens, Axel Springer, and FGS Global—the four co-initiating companies—have been joined by numerous other firms in proposing the initiative to the German government.
The goal is to establish a constructive and forward-looking dialogue on key challenges like digitization, innovation, infrastructure, sustainability, and skilled labor. The members of the initiative have jointly committed to investing 631 billion euros (~733 billion US dollars) in Germany’s economic growth by 2028. This sum includes planned and new capital investments (capex), research and development (R&D) spending, as well as contributions from international investors. A three-digit billion-euro amount, representing a significant proportion of the total, will be allocated to new investments. This investment is intended to counteract the significant investment outflows Germany has faced over recent years, which have reached triple-digit billion-euro levels.
The initiative draws on a broad array of both established and new flagship projects to showcase the strong momentum created by participating companies, recognizing that stable economic conditions are crucial for making planned and future investments a reality. At the same time, small and medium-sized enterprises (SMEs) and start-ups are seen as needing better access to private capital to help them increase their own investments.
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