Innovation Through Collaboration at Dow

By Sharada Prahladrao

Category:
Industry Trends

ARC Advisory Group has been tracking the digital transformation initiatives of companies by conducting surveys and analyses for the last 5-7 years. All this information has been collated, and the Top 25 global industrial digital transformation leaders, across multiple industries and geographies, have been identified. ARC’s Industrial Digital Transformation Top 25 report highlights companies that are successfully integrating digital technology into all areas of business, fundamentally changing the way they operate and deliver value to their customers. They share a common thread of leveraging digital technologies to transform business capabilities and outcomes, giving them a competitive advantage during challenging global circumstances. Innovation through collaboration at all levels has given Dow a place in the Top 25.

The global business landscape has gone through immense turbulence and uncertainty in the last two years. The pandemic catalyzed companies to accelerate their digital transformation initiatives and adapt to the constantly changing demands with agility. It is evident that only companies that deployed digital transformation initiatives were able to thrive and survive. Today, digital transformation has emerged as the focal point of all business-related conversations and is expediting the ability for physical and organizational boundaries to be broken to engage a real-time workforce, connect teams, and drive collaboration.  While some shifted their digital transformation efforts during the pandemic, all had some level of prior preparation and have an eye toward the future.

For this research, digital transformation has been defined as: “The integration of digital technology into all areas of business, fundamentally changing the way companies operate and deliver value to customers. The organization is typically charged to innovate and improve across multiple dimensions such as: digital/disruptive technologies, culture and leadership, operational agility, workforce engagement, customer experience, environmental, social and governance, and competitive performance.”

This is the fourteenth in a series of blogs on the leaders in the digital transformation space.

Dow: Innovation Through Collaboration

Dow's digital strategy is to move from simply being a chemical company that “does digital” to becoming a digital developer of new materials. The company's manufacturing Industry 4.0 Innovation Through Collaborationinitiative revolves around customers, employees, and processes. Breaking down traditional organization silos between OT/ET and IT organizations and building an environment of trust, cooperation, benchmarking, and free and ongoing collaboration led to the creation of a joint innovations team, which has been paramount to success. Additionally, the company developed the Dow Digital Operations Center (DOC), which brings together the deep domain expertise resident across the company.

A few examples of the new digitally enabled capabilities developed at the DOC include using drones and robots to help make Dow a safer place to work and enhance the quality of inspection work. Virtual reality is used to help engineers solve problems early and with lower risk. The company has also rolled out innovations that help to track both people and equipment better. Culturally, the transformation vision is woven throughout the company from it being a line item on the financial books, to the CEO, and to every business unit; some have a digital transformation leader who reports to a business president.

Next Step

ARC will continue its research in all areas related to digital transformation to learn more about what is working – and what isn’t – as companies pursue their unique digital transformation activities. The Industrial Digital Transformation Top 25 report will be published annually. With this being the first issue, your feedback is very important to investigate new approaches and measures to adjust our methodology, identify successful digital transformation initiatives, and help the industry as a whole digitally transform. This report is the fruition of an idea that matured over several years, spurred on by the many experiences with end users, their challenges, and research by ARC team members. To download the final report, please click here.

 

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