L’Oréal  is a Digital First Company

By Sharada Prahladrao

Category:
Technology Trends

ARC has been tracking the digital transformation initiatives of companies by conducting surveys and analyses for the last 5-7 years. All this information has been collated and the Top 25 global industrial digital transformation leaders, across multiple industries and geographies, have been identified. ARC’s Industrial Digital Transformation Top 25 report highlights companies that are successfully integrating digital technology into all areas of business, fundamentally changing the way they operate and deliver value to their customers.  With its focus on becoming a Digital First company, L’Oréal has a place in the Top 25.

The tidal wave of digital transformation has restructured global industrial operations. In a pandemic-affected world, digital transformation has moved beyond the “nice to have” boardroom jargon to a “must-have” imperative. Organizations were forced to adapt with agility and flexibility to this new normal and accelerate industrial innovation. Established practices and business models were disrupted and destroyed, but destruction led to reconstruction and new ways to resolve challenges. 

Defining “digital transformation” is complex as it encompasses the gamut from technologies, processes, and collaboration across teams and geographies. ARC Advisory Group defines digital transformation as: “The integration of digital technology into all areas of business, fundamentally changing the way companies operate and deliver value to customers. The organization is typically charged to innovate and improve across multiple dimensions such as digital/disruptive technologies, culture and leadership, operational agility, workforce engagement, customer experience, environmental, social and governance, and competitive performance.”

This is the 21st in a series of blogs on the leaders in the digital transformation space.

L’Oréal is a “Digital First” Company

L’Oréal has become a “Digital First” company, finding new ways of building relationships with customers, and developing new products and services. It accelerates product development by use of  3D printing, digital Digital First Companysimulation, and connected assets. As with most consumer-packaged goods companies, marketing, sales, and product development divisions had been largely distinct silos within the company. The first step toward integrating digital transformation into the business model was redesigning the organization to align objectives. The company also recruited approximately 1,000 employees with digital capabilities and appointed a chief digital officer to address increasing environmental and social concerns for the future.

Going Forward

The prevailing philosophy behind digital transformation has been that this transformation naturally translates to success. ARC will continue its research in all areas related to digital transformation to learn more about what is working – and what isn’t – as companies pursue their unique digital transformation activities. The Industrial Digital Transformation Top 25 report will be published annually. With this being the first issue, your feedback is very important to investigate new approaches and measures to adjust our methodology, identify successful digital transformation initiatives, and help the industry as a whole digitally transform. To download the final report, please click here.

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