TCS and JetBlue Expand Strategic Relationship to Further Drive Airline Innovation

Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, and JetBlue, one of the leading airlines in the U.S., are ramping up their relationship to strategically optimize and transform key business channels and enhance digital customer touchpoints.

During a three-year relationship, JetBlue has leveraged TCS' airline industry expertise and global talent to develop new platforms, and for quality assurance and infrastructure services. As part of a recently signed strategic agreement, TCS will now manage several additional programs alongside JetBlue, including modernization of the airline's IT Foundation platform to enhance data analytics and operational agility, and developing innovative tools for customers and JetBlue crew members. Furthermore, TCS will expand its innovation center in Pune, India, over the next two years to support critical JetBlue Digital initiatives, complementing the U.S.-based JetBlue team, as well as TCS team members in the U.S. and Mexico.

As part of the expanded relationship, JetBlue can benefit from TCS' COIN (Co-Innovation) Network. This specifically involves access to TCS' Airline and Digital Innovation Labs, which focus on identifying business challenges and opportunities (e.g. operational analytics and optimization) in the Travel and Hospitality sector, and how to leverage technology and airline expertise to more quickly develop solutions.

Keywords: Tata Consultancy Services (TCS), JetBlue, Digital initiatives, TCS' Airline and Digital Innovation Labs, COIN (Co-Innovation) Network, ARC Advisory Group