Representative End User Clients
Representative Automation Clients
Representative Software Clients
Mention Block 71 here in Singapore and you’ll get a flash of recognition, at least from those familiar with the country’s burgeoning start-up scene. With an economy traditionally relying heavily on foreign direct investment and government linked companies, it’s only quite recently that the entrepreneurial bug has started to bite. And Block 71, once a rather drab building for flatted industrial units, is now a lively base for hundreds of start-up companies and incubators. The Economist refers to it as “the world’s most tightly packed entrepreneurial ecosystem.”
One of those fledgling companies looking to make it big from Block 71 is BaseRide Technologies, a developer of cloud-based tracking and analytics solutions for vehicle fleets. As Evgeni Makarov, chief operating officer, told me when I paid a visit to the Block recently, BaseRide decided to expand out from its origins in Russia and set up in Singapore after assessing Southeast Asia to be a growing market for transportation and logistics. After landing seed investment in 2014, the company has deployed its technology for a number of vehicle fleet management projects in the region.
In Singapore, for a large leasing company with several thousand trucks under ownership, BaseRide outfits its vehicles with devices to track location (via GPS) and sense driver-behavior and engine-state variables like acceleration, speed, braking, fuel consumption, temperature, and aggregates the data to its CloudFleet platform, which provides information from real-time monitoring for enabling early warning of truck breakdowns to sophisticated analytics to ascertain longer term trends.
As well as delivering enhanced asset visibility for the leasing company, which now has a much greater understanding of how different customers use its vehicles, it can provide a truck operator (the leasing company’s customer) with access to this information (for its trucks only) as an additional service offering.
While Makarov admits that cloud technology is now common, BaseRide was a very early adopter with its solutions developed for the cloud right from the start. Customers pay a subscription fee based on the number of vehicles connected to BaseRide’s platform.
The company differentiates its offering in a number of ways: providing a high level of customization, given that the workflow for a garbage collection truck, for example, is very different to that of a retail store truck; the software not being tied to any particular hardware but working with most telematics equipment on the market, or easily updated to support a particular protocol; and along with self-built advanced data processing and analytical algorithms for transportation and logistics applications, the company has expertise in capturing data from the mainly Japanese manufactured trucks used in Asia.
Aside from fleet management operators, another target segment of BaseRide customers is public transit authorities and bus operators looking to enhance quality of service levels. The company’s CloudBus solution provides features such as traffic jam maps, route correction based on real-time traffic congestion, bus ETAs ¬– displayed on mobile apps and mounted LED displays, and route performance analysis. The technology was previously deployed in pilot projects with public transit authorities in New York and Sao Paolo, Brazil, and more recently with shuttle bus operators in Singapore
Going forward, BaseRide Technologies has ambitions over the next two years to ramp up the number of vehicles connected to its cloud platforms from the current 20,000 to 100,000. The number of trucks and buses on the roads in Indonesia, Malaysia and Thailand greatly exceeds that in Singapore, and these markets are good prospects for BaseRide Technologies’ growth in Asia, especially as the benefits of cloud-based vehicle tracking and analytics become more widely known.
One of those fledgling companies looking to make it big from Block 71 is BaseRide Technologies, a developer of cloud-based tracking and analytics solutions for vehicle fleets. As Evgeni Makarov, chief operating officer, told me when I paid a visit to the Block recently, BaseRide decided to expand out from its origins in Russia and set up in Singapore after assessing Southeast Asia to be a growing market for transportation and logistics. After landing seed investment in 2014, the company has deployed its technology for a number of vehicle fleet management projects in the region.
In Singapore, for a large leasing company with several thousand trucks under ownership, BaseRide outfits its vehicles with devices to track location (via GPS) and sense driver-behavior and engine-state variables like acceleration, speed, braking, fuel consumption, temperature, and aggregates the data to its CloudFleet platform, which provides information from real-time monitoring for enabling early warning of truck breakdowns to sophisticated analytics to ascertain longer term trends.
As well as delivering enhanced asset visibility for the leasing company, which now has a much greater understanding of how different customers use its vehicles, it can provide a truck operator (the leasing company’s customer) with access to this information (for its trucks only) as an additional service offering.
While Makarov admits that cloud technology is now common, BaseRide was a very early adopter with its solutions developed for the cloud right from the start. Customers pay a subscription fee based on the number of vehicles connected to BaseRide’s platform.
The company differentiates its offering in a number of ways: providing a high level of customization, given that the workflow for a garbage collection truck, for example, is very different to that of a retail store truck; the software not being tied to any particular hardware but working with most telematics equipment on the market, or easily updated to support a particular protocol; and along with self-built advanced data processing and analytical algorithms for transportation and logistics applications, the company has expertise in capturing data from the mainly Japanese manufactured trucks used in Asia.
Aside from fleet management operators, another target segment of BaseRide customers is public transit authorities and bus operators looking to enhance quality of service levels. The company’s CloudBus solution provides features such as traffic jam maps, route correction based on real-time traffic congestion, bus ETAs ¬– displayed on mobile apps and mounted LED displays, and route performance analysis. The technology was previously deployed in pilot projects with public transit authorities in New York and Sao Paolo, Brazil, and more recently with shuttle bus operators in Singapore
Going forward, BaseRide Technologies has ambitions over the next two years to ramp up the number of vehicles connected to its cloud platforms from the current 20,000 to 100,000. The number of trucks and buses on the roads in Indonesia, Malaysia and Thailand greatly exceeds that in Singapore, and these markets are good prospects for BaseRide Technologies’ growth in Asia, especially as the benefits of cloud-based vehicle tracking and analytics become more widely known.