TCS Launches its Digital Reimagination Studio in Silicon Valley

Tata Consultancy Services (TCS), announced the launch of its Digital Reimagination Studio in Santa Clara, designed to help customers and partners rapidly ideate bold new innovations and build industry changing concepts.

This new facility brings a start-up culture to large enterprise clients, expanding TCS' current footprint in Santa Clara by leveraging the best of world class creative, design, engineering, and business domain experts. With digital and disruptive forces fundamentally changing most global sectors – at unprecedented speeds – new models of business transformation and client engagement are needed. The TCS Digital Reimagination Studio enables customers to maximize the benefits of digital technologies via rapid product prototyping in Silicon Valley style garages and workspaces that foster creativity and extremely agile collaboration.

The TCS Digital Reimagination Studio will create meaningful innovations by leveraging a human-centered systemic approach to reimagining industry business models, products and services, customer segments, channels, business processes, and workplaces. The proprietary creative process used in the Studio guides the joint TCS-Customer and partner teams through Discover, Define, Refine, and Deliver phases. The rapid-prototyping methods, combined with continuous iteration, will create bold new innovations to not only meet customer needs, but impact industries in unique and novel ways.